...IS FO TR R IB L U IM TI IT O E N D O N LY D Choosing the Channels of Communication A Review of Media Resources for 11 Countries in the Western Pacific Region This document is part of a continuing project of the Tobacco Free-Initiative and the Health Promotion Unit, World Health Organization, Western Pacific Regional Office. Tobacco-Free Initiative & Health Promotion Unit World Health Organization Regional Office for the Western Pacific P Box 2932, 1000 Manila, Philippines .O. Tel: (632) 528-8001 Fax: (632) 521 1036 http://www.wpro.who.int Choosing the Channels of Communication Choosing the Channels of Communication A Review of Media Resources for 11 Countries in the Western Pacific Region Introduction .................................................................................................................................. 1 Key elements in choosing the channels of communication ................................................ 2 Cambodia Summary of media resources ...................................................................................................... 8 Media directory ............................................................................................................................ 10 China Summary of media resources ........................................................................................................ 18 Media directory .........................................................................................
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...marketing strategy is choosing your intermediaries. Choosing the right intermediaries is vital to the triumph of the marketing strategy. This paper discusses the significance of choosing the most suitable channel members for a Car Audio manufacturer. We will discuss the criteria used in selecting their channel members as well as how these criterions apply to the car audio manufacturer. A) Importance of choosing appropriate channel members The channel members a company chooses will clearly affect all other marketing decisions. Distribution decisions can allow a product to have a standing in the market. The 2 intermediaries chosen should be united with the product itself. (The Importance of Distribution, 2013) There are many functions that intermediary channel members are more competent to perform. Channel members have the ability to add value to the car audio manufacturers’ product. Choosing appropriate channel members will allow them to make their product more accessible to consumers and available when they are needed. It will also insure their product is where people want it. Choosing the appropriate channel members will give the manufacture the opportunity to ensure the best customer service is provided throughout the sales process as well as after the purchase has been made. Choosing the appropriate Intermediaries can also help to lower the cost by creating routine transactions. When transactions are more routine costs are reduced. (Distribution Channels, 2013) B) Criteria...
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...com/product/mgt-505-wk-6-assignment-3/ Contact us at: SUPPORT@ACTIVITYMODE.COMMGT 505 WK 6 ASSIGNMENT 3 To purchase this visit here: http://www.activitymode.com/product/mgt-505-wk-6-assignment-3/ Contact us at: SUPPORT@ACTIVITYMODE.COM MGT 505 WK 6 ASSIGNMENT 3 MGT 505 WK 6 Assignment 3 - 10 C's of Effective Writing Review the email to Bobby Johnson found in Chapter 5 under the heading : “Choosing a Channel” in your textbook. Write a 3-4 pages paper that answers the following: Identify the communication problems with the email. Using the 10 Cs for Writing Effectively, rewrite the email...... More Details hidden... Activity mode aims to provide quality study notes and tutorials to the students of MGT 505 WK 6 Assignment 3 in order to ace their studies. MGT 505 WK 6 ASSIGNMENT 3 To purchase this visit here: http://www.activitymode.com/product/mgt-505-wk-6-assignment-3/ Contact us at: SUPPORT@ACTIVITYMODE.COM MGT 505 WK 6 ASSIGNMENT 3 MGT 505 WK 6 Assignment 3 - 10 C's of Effective Writing Review the email to Bobby Johnson found in Chapter 5 under the heading : “Choosing a Channel” in your textbook. Write a 3-4 pages paper that answers the following: Identify the communication problems with the email. Using the 10 Cs for Writing Effectively, rewrite the email...... More Details hidden... Activity mode aims to provide quality study notes and tutorials to the students of MGT 505 WK 6 Assignment 3 in order to ace their studies. MGT 505 WK 6 ASSIGNMENT...
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...INTEGRATED MARKETING COMMUNICATION DESIGN FOR XA COSMETICS BASED ON ANALYSIS OF SEGMENTING, TARGETING, AND POSITIONING IN BANDUNG By tikachu ABSTRACT The objective of marketing is recognizing product offered to customer. A producer must encode message about the product offered effectively because it will influence the effort in reaching objective of marketing itself. In other words, a producer must do marketing communication, which can be defined as means which is used by organization to inform, persuade, and remind customer (directly or indirectly) about the product offered (Kotler & Keller, 2007b). Strategy of integrated marketing communcation has close relationship with segmenting, targeting, and positioning. PT. X is one of industries which has core business in cosmetics. They produced few brands of cosmetics, such as XA and XB. Marketing communication activities of this company in promoting XA are through cosmetic agents, over-the-counter, and special cosmetic shop in traditional market. Now, they are performing highly to participate in public relation activities, especially music contests and seminar. Selling level of XA in Bandung hasn’t reached target which is wanted by PT. X marketing team. They think it is caused by performance of marketing communication that hasn’t showed maximum effort. Besides, there are other brands that have same target market with XA (women, 25-45 years old). PT. X has ever done customer social responsibility, but it was just a form...
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...Audience analysis is one of the most important steps in creating and communicating an effective message. This is true whether you are announcing a new product line via webcast, or presenting quarterly sales information to a group of stakeholders in person. Despite the reason for the communication, audience analysis is a crucial factor in determining the success of the communication. There are several considerations to keep in mind while conducting an audience analysis and different occasions will call for different considerations. For example, if one were to present sales information in person to a group of stakeholder’s, some of the primary considerations would include the characteristics of the audience, the appropriate communication channel, special considerations involving group diversity, and checking to see if the message was effective. Characteristics of the Audience According to Locker and Kienzler (2008), “The two most important tools in audience analysis are common sense and empathy” (p. 43). One can use common sense to predict how an audience will respond and empathy to look at the situation from the audience’s perspective. However, before one can determine the characteristics of the audience, one must first identify who the audience is. In this particular case, the audience consists of managers, salespeople, and customers. Managers would be considered the primary audience in this situation because the sales information presented will affect future decisions...
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...at what they like, they have to combine both physical and digital experience which is called Omni-channel experience. Today when the digital consumption is growing everyday it is important for retailers to provide consumers with the right experience and as fast as possible before it becomes outdated. Today marketers are faced with difficult choice of choosing a channel in which to market their product and by not choosing one they may lose on an untapped market. With growing use of smart phones, tablets and laptops people first see the product online then in stores and then again online to compare prices and get the best deals so it is important for retailers to make their product available in as many channels as possible. From the graph we can see how digital experience has become a vital part of retail industry and it will keep growing until the next big thing comes in 50 years which is the trend in retail. Multi-path purchase will also be a key factor in future even more than what it is now. Customers can check a product on phone add to cart from their tablets and later order it from their computer. Marketers now and always will have to make these channels and apps user friendly and unique so that customers have a great experience. The most difficult part is the cost mostly for small businesses. The cost of marketing in all channels can be huge so to select a correct channel for correct marketing strategy becomes the key factor. Service will be the main criteria which...
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...Case: Natureview Farm It is recommended that Natureview should accept Option 1 and breaks into supermarket channel. First, by doing so, the company will be able to get higher revenue and meet the requirement more easily. Second, it will help Natureview to target new customers. Third, launch Option 3 can help Natureview to increase its brand value. Because Option 1 will expand six SKUs of 8-oz, it will bring the largest dollar and unit share of the refrigerated yogurt, which provide a great potential revenue in the future among three options. [Exhibit 1] Since most of yogurt is sold in supermarket, it would be the best place to promote the sales for Natureview. According to the previous companies’ experience, entering supermarket to sale yogurt can bring over 200% of revenue within two year. Therefore, with first mover advantage and our products premium quality, Natureview have strong success possibility following in the footsteps of successful companies. Choosing Option 1 can provide a great chance for Natureview to earn more new customers and build trust with them in a long-term. Because Natureview will expand its market area into a new market channel and meet more various customers in the future. [Exhibit 2] Since 46% of people prefer to purchase dairy products in supermarket and 97% of people will purchase yogurt in supermarket, expanding the market into supermarket will help Natureview have more chance to earn customers than before. If Natureview release multiple...
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...Distribution Channels Most distribution channels or app stores charge an annual fee to register for publishing the app in the store and there are no other costs associated if the app will be sold for free. The iOS Developer Program costs $99/ year plus yield 30% of each sale of your app to Apple and provides a complete and integrated process for distributing iOS apps in the App Store. The Android market through Google Play charges $25 a year to register as a developer (onetime payment) plus yield 30% of each sale of the app in store. Both these markets allow you to publish an unlimited number of apps and do not charge on a per app basis. The Amazon and Black berry markets do not charge a fee to publish apps in the app store but they do require registration and may charge an annual fee after the first year. Recent data has shown the top two markets for revenue and number of apps published are the iOS and Android markets. The trends show they will continue to be the top distribution channels for app downloads and it is recommended to utilize these markets. There are a number of ways developers can distribute their mobile phone applications including: * App Stores – device app stores and independent app stores are available for distribution. Independent app stores like GetJar are available and deliver a different option in supporting multiple platforms like iOS, Android and Blackberry. * Pre- loaded app – Fees are very expensive but it is very effective channel. This type...
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...shelf life and distribution time frame. Choosing the most effective and profitable distribution channel is a challenging dilemma. The choice to use a direct or indirect distribution channel might feasible be the difference in selling all or only some of the product, and selling at a low or high price. The direction a producer decides to take has many variables including cost of distribution, and available markets. The decision to sell the corn supply using both methods is the most conceivable probability for this product. Introduction The product of fresh corn is a product that has a limited shelf life and distribution time frame. Choosing the most effective and profitable distribution channel is a challenging dilemma. The choice to use a direct or indirect distribution channel might feasible be the difference in selling all or only some of the product, and selling at a low or high price. A distribution channel is the avenue a product takes from producer to consumer. (Board, 2012) This avenue varies in length depending on the producer’s preference. There are two types of distribution channel available to producers, direct and indirect. The direction a producer decides to take has many variables including cost of distribution, and available markets. The decision to sell the corn supply using both methods is the most conceivable probability for this product. Overview of Distribution Channels A direct distribution channel takes the shorts and simplest track from...
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...Resellers Benefits of Becoming a Reseller Reselling new products to an existing customer base is a quick and easy way to grow your business and maximise the revenue potential for each existing customer. Adding new products or services to your business can help you win new customers and expand into new territories. An expanding business portfolio increases value benefits for all customers and increases customer satisfaction experienced, encouraging repeat sales and loyalty. If you are considering starting a business can you become a reseller of a product or products that have already been researched and developed significantly reducing your capital outlay and risk. If you are a small business or are starting out in business you can resell products for larger companies that have the resources to support and maintain them after the point of sale enabling you to increase your revenues without increasing your ongoing work load. The ability to resell products or services online with out the need for stock or premises means makes it possible to start as business as a reseller from home with virtually no risk or investment. By finding merchants on The Reseller Network you may be able to resell for international companies at better rates enabling you to maximise your revenue. The cost of marketing to generate product and brand awareness is reduced by the collaboration of reseller partnerships promoting the same products or services. How to become a reseller Register as a reseller with...
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...1. The risks of choosing De Walt as the Brand for B&D’s battle in the professional tradesmen segment are related to customer perceptions and competitor activity. On the customer side, B&D cannot predict how the customers will react in Industrial and consumer home use segments. In the Industrial segment the risk is smaller due to knowledgeable professional buyers making the product choice. But for the “do it yourself” –man, current B&D offering in Tradesmen segment means choosing a product that a professional might use. With this reference gone, the perceived value for the home user could be reduced. Thus an increased market share in tradesmen segment could hurt profits in the lower segment. The extent of this is unknown and effects on revenue are difficult to forecast. Secondly, though the brand recognition and the positive perception of De Walt brand exists, there is no certainty of the time needed to gain true market acceptance. The broadening of De Walt product offering into power tools in this segment could in the early stages lead customers to choose a competitor product instead. Whether the expectation can be delivered in a reasonable time is an unknown factor. The strategy does not address the issue of strong competitor position in certain distributor channels. For instance the Membership clubs and Two-Step channels is dominated by Makita and the position could be defended by the competitor. On other competitor related risks, one could mention pricing power...
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...| | | Major Channels of Product Distribution | | In China's distribution sector, the coverage of its vertical wholesaling system is extensive with wholesalers reaching out to a large number of widely dispersed rural markets at county level and below where the distribution system is undeveloped, meeting the enormous consumption needs of markets at the lower end. On the other hand, the coverage of China's horizontal retailing system is relatively narrow and retailers tend to concentrate in markets at different levels. The major types of distribution channels in the mainland are: 1. Manufacturer → wholesaler → retailer → consumer. This is the traditional channel. 2. Manufacturer → trade fair or exhibition → commercial enterprise (wholesale or retail) → consumer. 3. Manufacturer → commercial enterprise (wholesale or retail) → consumer. This type of distribution channel is known as direct purchase, i.e. a commercial enterprise purchases the goods directly from a manufacturer. As this channel involves fewer intermediaries and thus saves costs, it has developed rapidly. 4. Manufacturer → wholesale mart → commercial enterprise (wholesale or retail) → consumer. Goods such as clothing, footwear and small home electrical appliances are primarily channelled through wholesale marts. 5. Manufacturer → agent → retailer → consumer. This flexible channel is also growing very fast. 6. Manufacturer → distribution centre → retailer → consumer. This channel is particularly well...
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...10/9/13 Business Portal of India : Managing Business : Distribution : Channels of Distribution HO ME » Managing a Busine ss » Distribution » Channels of Distribution Promotion Client Relationship Management Managing your Intellectual Proficiency Insurance Marketing and Sales Managing your Finance Regulatory Requirements Distribution Managing Human Resources Taxes Distribution: Channels of Distribution A channel of distribution or trade channel is defined as the path or route along which goods move from producers or manufacturers to ultimate consumers or industrial users. In other words, it is a distribution network through which producer puts his products in the market and passes it to the actual users. This channel consists of :- producers, consumers or users and the various middlemen like wholesalers,selling agents and retailers(dealers) who intervene between the producers and consumers. Therefore,the channel serves to bridge the gap between the point of production and the point of consumption thereby creating time, place and possession utilities. A channel of distribution consists of three types of flows:Downward flow of goods from producers to consumers Upward flow of cash payments for goods from consumers to producers Flow of marketing information in both downward and upward direction i.e. Flow of information on new products, new uses of existing products,etc from producers to consumers. And flow of information in the form of feedback on the wants,suggestions...
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...Small business owners have defined success by quantity of distribution channels instead of the quality of distribution channels. They caught up in excitement of adding distributions channels network without calculating it would be profitable and productive for long term perspective of company. Andrew try to convinced for less number of profitable distributors instead of more in overhead supporting distributers. Due to they measured success by quantity, owners may engage in an ego issue. Small business owners compared their distributions to competitors for success and achievement. Due to such attitude, they always want to grow and expand distribution channels. He applied Pareto’s principle i.e. 80-20 rule to these distributors. It helps to realize that the majority of profit generate from minority of distribution channels. In other words, 80 percentages of profits generate from only 20 percent of distribution channels. It reminds to focus on the 20 percent that matters. Midwest company has around 800 distributors, if we applied Pareto principle only 160 distributors are profitable or might be less. Andrew’s arguments related to OM Quality Management concept. The Pareto principle applied is consistent with OM theory. Here it is applied for finding a profitable distribution channels whereas in OM, it is used for finding defects result from top categories. Basic concept of Pareto principle remains same. Small businesses have been heavily depends on a number of relationships...
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...MD Conor Pierce, the distribution review is taken as yet another sign that the sleeping giant is about to awaken. Certainly the atmosphere at Nokia’s offices in London is anything but sleepy.Behind its sleek, minimalist Scandinavian façade, there is a distinctly industrial air about the place. James Kitto, Nokia UK’s head of retail sales, embodies this atmosphere, exuding a focused energy and dynamism. He is keen to make clear that this review is no window dressing operation. ‘We are reviewing the entirety of our distribution arrangements in the UK,’ he tells Mobile. Rapid market So what is driving this swingeing review? After all, it was barely three years ago that Nokia whittled its distributors down from eight to three – choosing Data Select and 20:20 Mobile as its b2c distributors and, for a while, Brightpoint as its b2b partner. Kitto says the move is partly driven by the pace of the industry. He explains: ‘It is very healthy, particularly as the market moves so rapidly, to invite partners and potential partners to talk about their capabilities and the way they see the marketplace. ‘Our last review was in 2008 and a huge amount has changed in that time in terms of smartphone volume share, convergence, types of hardware and new operating systems, so it is right and healthy to review the marketplace.’ Nokia UK is also out to spread its reach. Kitto says: ‘We want our distribution strategy to deliver Nokia’s mobile solutions...
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