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Churva

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McDonald’s was bullied by burgeoning environmental groups (who were concerned about “how many trees it takes to make paper” ) into switching from paper packaging to Styrofoam containers. These containers are what McDonald’s soon came to call (apparently without irony) “clam shells.”

Clam shells were not McDonald’s first choice. But Styrofoam is an exceptionally good insulator and so McDonald’s acquiesced to this environmental strong-arming.

Shortly thereafter, near the end of the 1980′s, environmentalists came along again and attacked McDonald’s use of polystyrene (the technical name for Styrofoam), because in order to make polystyrene, chlorofluorocarbons (CFC’s) are required, which chlorofluorocarbons purportedly poke holes in the ozone. So out of the goodness of their hearts, the suppliers of McDonald’s clam shell stopped using CFC’s in their manufacturing process.

This wasn’t good enough, however. The clam shell came under fire again, this time for other things:

It doesn’t “biodegrade” in landfills, environmental groups said — though, in fact, next to nothing, no matter how “organic,” biodegrades in landfills, because biodegrading requires oxygen, which compressed trash does not have.

Another reason they gave: plastic and polystyrene “take up a great deal of space.” (Untrue.)

Yet throughout this whole fiasco, McDonald’s was completely compliant.

They even embarked upon the suggested polystyrene recycling program.

Pressed, however, by the Environmental Defense Fund, McDonald’s, in the autumn of 1990, abandoned the clam shell altogether and supplanted it with a so-called quilt-wrap, which is paper coated in a thin layer of plastic.

So it was back to paper after all, back where it began.

McDonald’s received public acclaim for this change (this was before it had become quite so vogue to anathematize corporations) and the story even made the cover of The New York Times (November 2, 1990).

It soon transpired, as you would perhaps suspect, that, according to environmentalists, the quilt-wrap was “too difficult to recycle,” whereas polystyrene was not. Also, polystyrene accounted for only four percent of all McDonald’s solid waste in the past, which was much less than with the quilt-wrap.

So McDonald’s was yet again asked to switch.

And so it goes….

You may read all about this ongoing saga in Doctor William Rathje’s excellent book Rubbish! The Archeology of Garbage, — a must see for anyone wanting to understand the true nature of rubbish, as opposed to the trash-heaps of environmental propaganda that surrounds the subject. And you may listen to an excerpt of Dr. Rathje’s book here.

Tags: CFS, chlorofluorocarbons, Dr. William Rathje, Environmental Defense Fund, McDonald's, New York Times, Quilt wrap

Mad Chad March 11th, 2010 at 4:13 pm

Or, you can just make MacDonalds a non-issue by not eating the crap they serve. Get your paper and ‘clamshells’ elsewhere!

Pat Renden March 11th, 2010 at 4:52 pm

Let’s not leave out the fact that McDonald’s has been attacked for the state of America’s waistlines. What I vehemently object to is comparisons of McDonald’s to American tobacco companies. When will people take responsibility for their own lives?

Nick March 11th, 2010 at 5:07 pm

Pat, Why do you object to the comparisons between McDonald’s and tobacco? Just wondering. By the way, I grew up in the hometown of Krispy Kreme and RJR. By all rights, I should have died long ago from either lung cancer or from simply imploding under my own weight like a neutron star.

Tippmann 98 Customized: The Ideal Starter Marker | Real Xtreme Paintball's Blog March 11th, 2010 at 5:39 pm

[...] McDonald's And The Clam Shell — rayharvey.org [...]

Cliff March 11th, 2010 at 5:52 pm

Mcdonalds should go with veggy burgers instead of beef. It weighs less and so use of petro would be less in shipping. Besides that feeding corn to cows will disrupt ethanol production, a much needed pile of shit that has obtained the ability to flip us all off. Are the kids meal toys made in China ? And then placed next to my boys burger ? Are the burgers made in China ? OH GOD !

Kyle March 12th, 2010 at 6:49 am

Pat Renden –It is, as Ray says, “the paternalistic mindset” run amok. The same principle was at work when the lady successfully sued McDonald’s because she scorched her clamshell (lol) and her anus with scalding McDonald’s coffee, which she situated between her thighs while driving.

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