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Abercrombie & Fitch Refuses To Make Clothes For Large Women; Abercrombie & Fitch CEO Explains Why He Hates Fat Chicks

Articles taken from:
The Business Insider (www.businessinsider.com/abercrombie-wants-thin-customers-2013-5#ixzz2So251mlk)

Clutch Magazine Online: http://www.clutchmagonline.com/2013/05/abercrombie-fitch-ceo-explains-why-he-hates-fat-chicks/ Article by: Ashley Lutz (The Business Insider); Yesha Calahan (Clutch Magazine)
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Teen retailer Abercrombie & Fitch doesn't stock XL or XXL sizes in women's clothing because they don't want overweight women wearing their brand.

They want the "cool kids," and they don't consider plus-sized women as being a part of that group.
Abercrombie is sticking to its guns of conventional beauty, even as that standard becomes outdated.

Contrast Abercrombie with H&M, another favorite with the teen set, who just subtly introduced a plus-sized model in its latest swimwear collection.

H&M has a plus-sized line. American Eagle, Abercrombie's biggest competitor, offers up to size XXL for men and women.

Abercrombie doesn't even list women's XL or XXL on its size chart. Its largest women's pants are a size 10, while H&M's standard line goes up to a size 16, and American Eagle offers up to 18.

It's not surprising that Abercrombie excludes plus-sized women considering the attitude of CEO Mike Jeffries, said Robin Lewis, co-author of The New Rules of Retail and CEO of newsletter The Robin Report.

"He doesn't want larger people shopping in his store, he wants thin and beautiful people," Lewis told Business Insider. "He doesn't want his core customers to see people who aren't as hot as them wearing his clothing. People who wear his clothing should feel like they're one of the 'cool kids.'"

The

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