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Cisco Strategic Planning and Strategic Intent

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Cisco Strategic Planning and Strategic Intent

Introduction
The purpose of this essay is to understand the core concepts behind strategic planning and strategic intent and then to compare and contrast those concepts in regards to the strategies of Cisco Systems Inc.

Description of Theories/Core Concepts
Strategic Planning Strategic planning is the process of identifying a desired future, then transforming that vision into goals or objectives, and then to establish a set of task lists or sequences to achieve the goals. Strategic planning starts with an end-state then works backwards to the organizations currents state. In general, the strategic planning process begins with identifying the mission and/or vision for the company, then setting up the goals and objectives, followed by analyzing the company’s current state, and then setting up a plan based on the current state to meet the established goals and objectives. Lastly strategic planning calls for the implementation of the plan while getting feedback and establishing controls to keep the organization on track. (Stacey, 2007)

Strategic Intent Strategic intent is a different approach although there are some similarities. The main principle behind strategic intent is to establish “an obsession with winning at all levels of the organization and then sustained that obsession over the 10-20 year quest for global leadership.” (Hamel, 1989) Using Strategic Intent to provide the path ahead, organizational leaders much provide an atmosphere of direction, innovation and a sense of destiny. One of the key elements is the empowerment of employees. Empowerment it gives the employees a sense of responsibility and accountability towards the work. Employee buy-in is absolutely critical so much that the entire organization knows where it wants to go and their role in achieving the end state.

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