Premium Essay

Cisco Systems, Inc.: Collaboration on New Product Introduction

In:

Submitted By sanasakina
Words 848
Pages 4
Literature review : KOLLAT, ENGEL, & BLACKWEL, (1970) investigated the Current Problems in Consumer Behavior. In this study they compared the history of most disciplines; the studied of consumer behavior in its infancy, dating back less than 50 years. Moreover, a significant percentage of their research had occurred during the last decade. Brosekhan & Velayutham examined the Consumer Buying Behaviour. They found that consumer has become essentail. Consumers are the kings of markets. Without consumers no business organization can run. All the activities of the business concerns end with consumers and consumer satisfaction. Sadiq investigated the Economic Impact of Retailing in Pakistan. He found that the saturation of Retail markets in the developed countries and the growth potential of Asian markets had been enticing the big retailing giants to enter the business markets of countries like Pakistan whose retail potential expected to be $42 billion. Hanley & Leahy, (2008) examined the effectiveness of relationship marketing strategies used by department stores. Their primary objective of the study was to discover the extent to which customers use and influenced by relationship marketing strategies. They found that that customer perceived that relationships exist between the customer and the department store. These relationships developed as a result of positive personal interactions between customers and department store staff and as a result of certain value driven relationship marketing strategies. Khan & Khan, (2010) investigated that Pakistan Textile Industry Facing New Challenges. They found that Pakistan textile industry contributed more than 60 percent (US $ 9.6 billion) to the country’s total exports. This industry also had faced great

Similar Documents

Premium Essay

Cisco Systems, Inc.: Collaboration on New Product Introduction

...Cisco Systems, Inc.: Collaboration on New Product Introduction Viking Project Cisco 1. What are the challenges and risks faced by technology companies in new product introduction? When an introducing new product there are several challenges and risks that technology companies face and must take into account before starting development. The technology industry is rapidly changing with new technology being developed and introduced every day. Therefore, time is of most importance and indeed a challenge that technology companies face. There were several examples of ´time to market pressure´ in the case of Cisco Systems Inc. While their new product took several years of development work they had a deadline they had to meet and launch the product extremely quickly, or else they faced the risk of losing market share. In these years of development, new product introduction can be very expensive where companies usually risk spending a lot of money and make large number of prototypes with little certainty that the product design will meet customer requirements. When the product finally enters the market, customers might already have a product that fulfills their needs or they might not even want such a product any longer since the industry is in constant change. Thus, a two-way street with customers is very important in a product´s development as mentioned in the case. Furthermore, in our globalized world today, technology companies also face the challenge of making a design that can...

Words: 2380 - Pages: 10

Premium Essay

Cisco Systems, Inc.: Collaborating on New Product Introduction

...06/05/09 CISCO SYSTEMS, INC.: COLLABORATING ON NEW PRODUCT INTRODUCTION On November 13, 2007, more than 100 employees of Cisco Systems, Inc. assembled in classic Cisco fashion: they dialed in from multiple locations around the world for an important meeting. The purpose of the gathering was to get the green light from senior management to manufacture a new high-end router that would make the giant networking company more competitive in an age of surging Internet traffic.1 The project’s code name, Viking, said it all. The router for broadband service providers would break ground in power and speed, reminiscent of the Norse warriors and explorers of Europe during the eighth to eleventh centuries. The meeting represented a culmination of several years of development work by a cross-functional, global team of Cisco specialists in engineering, manufacturing, marketing and other areas. Just months earlier, in mid-2007, Cisco overhauled the project by sharply boosting the router’s speed and capacity. This would allow the company to leapfrog competitors and offer a low-cost, powerful new router platform for the next 10 to 15 years. That day in November, the Viking team was seeking an “execution commit” from senior management in manufacturing. If it got the go-ahead, Cisco would be ready to commit the resources to launch the new product. But the Cisco team knew it faced many challenges. The Viking project would be one of the company’s most complex new product introductions...

Words: 12040 - Pages: 49

Premium Essay

Cisco Case Study

...| Case Study on Cisco Systems, Inc | Continuous Assessment | Global Supply Chain Management | | | Table of Contents Table of Figures 3 Question 1. Using an appropriate operations framework outline the challenges/risks faced by Cisco in introducing a new product. 3 Question 2. What are the general operational / supply chain issues in using a Chinese supplier 6 Question 3. Identify and briefly explain the specific risks / rewards in selecting Foxconn as a key subcontractor. 9 Question 4. Recommend, detail and justify operational and supply chain strategies for Cisco. 11 Question 5. Research and reference Cisco's subsequent actions using publically available material and comment briefly 13 Appendices 16 Appendix A 16 Appendix B 17 Appendix C 18 References 20 Project Diary: 26 Table of Figures Figure 2.1 Chinese Traditional Values (Jin et al., 2013). 17 Figure 2.2 Global Rate, Labour and Freight (Kumar et al., 2009). 18 Figure 4.1 Competitive Advantages. (Christopher, M., & Peck, H, 2003)…………...….….....18 Question 1. Using an appropriate operations framework outline the challenges/risks faced by Cisco in introducing a new product. Erhun, Gonclaves and Hopman (2007) state that risk during new product introduction (NPI) process can stem from either an internal or external source, and more critically from either a supply or a demand prospective. The challenge for Cisco during the NPI phase is to utilise an operational framework...

Words: 5304 - Pages: 22

Free Essay

Cisco Systems Architecture

...Cisco systems Architecture: ERP and Web-Enabled IT Case Introduction and Background and analysis of the Business Cisco Systems, a Global leading company that manufactures and markets Internet Protocol (IP) equipment, uses routers to send digital and voice data over the Internet. Founded in 1984 by three former Stanford University Students, Cisco first found early success by targeting Government agencies, Universities, and the Aerospace industry. In 1998, Cisco began targeting big businesses and other agencies. Cisco did their Initial Public Offering (IPO) in 1990. However, disagreement between founding partners led to two of the founding members parting ways with the company. In 1994, Cisco suffered another major setback: “Cisco’s legacy environment failed so dramatically that shortcomings of the existing systems could no long be ignored” (Nolan, 2005, p.4). However, after costly repairs and creating a brand new IT platform architecture, Cisco was able to recover and continued to move forward. Cisco immediately began expanding by acquiring smaller entities which expanded the company’s market share. In 1998, Cisco successfully reach the coveted $100 billion landmark. Over the next two years, Cisco continued to expand and “acquired more than 20 companies, including wireless network equipment maker Aironet. With a market capitalization exceeding $500 billion, Cisco enjoyed a turn as the world’s most valuable company in 2000” (Hoover, 2012, p.1.) Cisco’s product’s mix includes;...

Words: 2344 - Pages: 10

Premium Essay

Supply Chain Risk

...Cisco Systems, Inc. Supply Chain Risk Management Chuck Munson with María Jesús Sáenz and Elena Revilla Vice President, Publisher: Tim Moore Associate Publisher and Director of Marketing: Amy Neidlinger Executive Editor: Jeanne Glasser Levine Operations Specialist: Jodi Kemper Managing Editor: Kristy Hart Senior Project Editor: Betsy Gratner Compositor: Nonie Ratcliff Manufacturing Buyer: Dan Uhrig © 2014 by Chuck Munson Published by Pearson Education, Inc. Publishing as FT Press Upper Saddle River, New Jersey 07458 FT Press offers excellent discounts on this book when ordered in quantity for bulk purchases or special sales. For more information, please contact U.S. Corporate and Government Sales, 1-800-382-3419, corpsales@pearsontechgroup.com. For sales outside the U.S., please contact International Sales at international@pearsoned.com. Company and product names mentioned herein are the trademarks or registered trademarks of their respective owners. All rights reserved. No part of this book may be reproduced, in any form or by any means, without permission in writing from the publisher. ISBN-10: 0-13-375744-7 ISBN-13: 978-0-13-375744-6 Pearson Education LTD. Pearson Education Australia PTY, Limited. Pearson Education Singapore, Pte. Ltd. Pearson Education Asia, Ltd. Pearson Education Canada, Ltd. Pearson Educación de Mexico, S.A. de C.V. Pearson Education—Japan Pearson Education Malaysia, Pte. Ltd. Reprinted from The Supply Chain Management Casebook (ISBN: 9780133367232)...

Words: 4942 - Pages: 20

Premium Essay

Chek Lap Kok

...Cisco Systems, Inc. Supply Chain Risk Management Chuck Munson with María Jesús Sáenz and Elena Revilla Vice President, Publisher: Tim Moore Associate Publisher and Director of Marketing: Amy Neidlinger Executive Editor: Jeanne Glasser Levine Operations Specialist: Jodi Kemper Managing Editor: Kristy Hart Senior Project Editor: Betsy Gratner Compositor: Nonie Ratcliff Manufacturing Buyer: Dan Uhrig © 2014 by Chuck Munson Published by Pearson Education, Inc. Publishing as FT Press Upper Saddle River, New Jersey 07458 FT Press offers excellent discounts on this book when ordered in quantity for bulk purchases or special sales. For more information, please contact U.S. Corporate and Government Sales, 1-800-382-3419, corpsales@pearsontechgroup.com. For sales outside the U.S., please contact International Sales at international@pearsoned.com. Company and product names mentioned herein are the trademarks or registered trademarks of their respective owners. All rights reserved. No part of this book may be reproduced, in any form or by any means, without permission in writing from the publisher. ISBN-10: 0-13-375744-7 ISBN-13: 978-0-13-375744-6 Pearson Education LTD. Pearson Education Australia PTY, Limited. Pearson Education Singapore, Pte. Ltd. Pearson Education Asia, Ltd. Pearson Education Canada, Ltd. Pearson Educación de Mexico, S.A. de C.V. Pearson Education—Japan Pearson Education Malaysia, Pte. Ltd. Reprinted from The Supply Chain Management Casebook (ISBN: 9780133367232) by...

Words: 4942 - Pages: 20

Premium Essay

Cisco

...“Social Strategy at Cisco Systems” written by Mikolaj J. Piskorski, Daniel Malter, and Aaron Smith. It emphasis on a main concern, which is aligned with Cisco Learning Network and Internet of Everything (IoE) and is presented in a question; how can Cisco’s phenomenon of “Internet of Everything” be attained through Cisco Learning Network? The issue highlights the importance of Cisco’s strategic commitment of advancing and supporting the Internet of everything. The Cisco Learning Network, a social learning community focused on the IT industry, allows members to learn and interact with each other through a social platform. Whereas, the Internet of Everything is the networked connection of people, process, data, and things. Correlation of the two ideas can help Cisco increase certification by 2018 and retrain all of IT workforce; hence bringing major opportunities for the Cisco Learning Network. The report goes into further details by analyzing the three main reason of why this is an issue and what implicit opportunities does it present, who is effects of the main issue and what are the alternatives. Growth/expansion, competition, and future challenges and opportunity are three main point led to the goal of IoE (Internet of Eveyrthing) . Expanding the CLN (Cisco Leaning Network) and social platform, can attractive members all around the world and help develop ideas to attain IoE era. Jeanne Beliveau-Dunn,vice president and general manager for Learning@Cisco systems Inc, worked with...

Words: 2979 - Pages: 12

Premium Essay

Cisco

...Summary On November 13, 2007, a global, cross-functional team at Cisco Systems, Inc. was seeking the green light to start manufacturing a new router, code-named Viking. The team faced a number of challenges in launching the low-cost but powerful router for telecommunications service providers. After overhauling the project to sharply increase the router's planned speed and capacity, the company had just one year to launch the product, an unusually fast schedule. In addition, Viking team was proposing that manufacturing be launched in China, which had an ever-expending and ever- improving electronic manufacturing base. Therefore, Cisco could get the low-cost production right aways. It also planned to use contract manufacturer Foxconn Technology Group to produce the machine, even though Foxconn had never made such a complex product for Cisco. The case mainly talks about the some pressures and complexities of introducing a newly sophisticated technology product for a worldwide market and some considerations in achieving success in new product introduction. 1.What are the challenges and risks faced by technology companies in new product introduction? Preparation-----First, it will spend some time to line up manufacturing, supply chain and marketing arrangements. In this first phase, considering the unusually accelerated schedule, the company should still gather a lot of information about an opportunity so it can make a sound decision about whether or not to pursue the business...

Words: 471 - Pages: 2

Free Essay

Web Conferencing and Its Business Impacts

...EBC 6260 A Integrated System Networks/Enterprise Group Project: - Web Conferencing and Business Impacts prepared by Aqueel khoja mohsin ali Raja Pethanasamy shihab ahmed list of Figures Figure 1: Adobe Connect Features 6 Figure 2: Host Server Internals 6 Figure 3: Adobe Connect Architecture 8 Figure 4: XCON Standards 9 Figure 5: Top web conferencing solutions 9 Table of Contents Executive summary 2 Introduction 3 Technical Aspects of Web Conferencing 6 i) Web conferencing 6 ii) Technical Features of web conferencing 7 iii) How web conferencing works 7 iv) Server Architecture 8 v) Issues with web conferencing 7 vi) Standards in web conferencing 8 How companies are using the web conference 9 a) Identify and Describe Issues 12 b) Web conferencing advantages 8 c) Challenges of webconferencing 8 d) Web conferencing advantages 8 Businsess impacts of web conferencing 8 a) Businsess impacts of web conferencing 8 b) Collobaration and Process Management Survey Results 8 c) Business Case Studies 8 a)Seagate Case study 8 b)Vodafone Case Study 8 c)University of Notre Case Study 8 d)Cost Savings from web conferencing 8 e)Top web conferencing solutions for Enterprise 8 Conclusion & Recommendation 10 Executive summary As an integral part of the course “Integrated System Network” for E Business Technologies Program we are assigned by our respected course teacher to write a report on “Web...

Words: 7297 - Pages: 30

Premium Essay

Jjt Task 1

...Social Responsibility JJT Task 1 Corporate Social Responsibility Strategy Chris Dennison Introduction In today’s global economy of socially conscious shoppers, it is not enough to simply create and sell a high quality good or service. A recent study shows that corporate social responsibility is critical to establishing and maintaining a positive reputation as evident by the more than 90 percent of polled shoppers that would switch to a brand that demonstrates support for a good cause if competing products were of similar price and quality. Additionally, the same amount of consumers was more likely to establish a deeper trust and loyalty to a socially responsible organization in comparison to one that doesn’t show these things. Most importantly, businesses that are not socially responsible are at severe risk of alienating their customer base, thereby impacting their longevity and profitability. Consumers hold the power as they have shown and will continue to boycott corporations that are found to engage in irresponsible practices. With this in mind, it is no longer a question of if a corporation should consider integrating social responsibility aspects to their operations, but rather a question of to what extent leadership wishes to go and how they will develop and communicate this in terms of having a meaningful impact on local community and the environment. In the past, a corporation’s primary responsibility was to turn a profit. The concepts of being socially responsible...

Words: 4067 - Pages: 17

Free Essay

Cisco System

...Cisco Systems, Inc. 2011 Annual Report Annual Report 2011 Letter to Shareholders To Our Shareholders, Fiscal 2011 was one of the most transformative years we have seen at Cisco. We prioritized, simplified, and took action to drive Cisco’s continued market leadership. We aggressively changed the way we do business to become a faster and more agile partner, with the goal continuing to be to increase our ability to deliver unique value to our shareholders, customers, partners, and employees. Throughout our transformation, we continued to execute as we grew fiscal year revenue to over $43 billion. More importantly, we laid the groundwork needed to position Cisco for the next stage of growth and profitability. We believe the network will continue to grow in importance and could become our customers’ most strategic information technology (IT) asset. We will continue to develop technologies, services, and software platforms that enable our customers to leverage the network to solve their greatest business challenges, which in turn will drive, in our view, greater customer and shareholder value for Cisco and also solidify our leadership position in an ever-evolving networkcentric world. In this current environment, we are fortunate to be a company built on a number of tremendous strengths. From a technology standpoint, innovation and customer support have remained Cisco hallmarks, and we have built the most trusted brand in networking, as evident by our continuing market leadership...

Words: 77999 - Pages: 312

Premium Essay

Cisco Systems Ethical Strategy

...Ethical Strategy Review of Cisco Systems ethical strategy, what they say, what they do, and how it impacts their stakeholders. 2010 Contents Introduction 3 Background Information 3 Cisco’s Ethical Strategy 6 Stated Ethical Strategy 6 Stakeholder Analysis 9 Employees 9 Customers 13 Government 15 Suppliers 17 Shareholders 18 Communities 20 Institutionalization of Ethics 21 Explicit Components 21 Implicit Components 22 Corporate Environmental Management 23 Environmental Policy 23 Environmental Management Systems (EMS) 24 Crisis Management Policy 25 Overall Evaluations and Conclusions 26 Recommendations 27 Works Cited 29 Appendix 32 Appendix A - Cisco Code of Business Conduct 33 Appendix B - Cisco Ethics Decision Tree 34 Appendix C – Cisco Systems Inc. Board of Directors 35 Appendix D – Cisco CSR Awards and Recognition 36 Appendix E – Cisco’s Supplier Code of Conduct 39 Appendix F – Cisco’s Supplier Ethics Policy 40 Introduction The purpose of this paper is to see how a Cisco integrates their ethical and socially responsible practices into their business. The paper will look at the company background, and history. It will then analyze the ethical strategy of the company by reviewing the stated ethical strategy, statements and documents that support that strategy and how the strategy impacts the major stakeholders of the company. An examination of how Cisco institutionalizes their ethics strategy into the company...

Words: 11516 - Pages: 47

Premium Essay

Effects of Cloud Computing in the Global Business Environment

...Effects of Cloud Computing in the Global Business Environment Table of Contents INTRODUCTION…………………………………………………………………………………………………….…..............3-4 CLOUD COMPUTING REDUCTION IN COST……………………………….………………………………….....….4-7 CLOUD COMPUTING AND THE CHANGE OR CREATION OF SERVICES ………………….………….7-10 ECONOMIC IMPACT OF CLOUD COMPUTING………………………………………..………………..……….10-12 COMPARISON OF COMPANIES BEFORE/AFTER CLOUD COMPUTING…….………………………12-15 US ENERGY AND CLIMATE POLICY………………………………………………………………………………………15 CLOUD COMPUTING PROVIDERS………………………………………………………………………………….....16-21 Salesforce.com……………………………………………………………………………………………………………....16-17 Amazon-Web Services…………………………………………………………………………………………….....17-19 Cisco Systems…………………………………………………………………………………………………...…..19-21 CLOUD AND INDUSTRY’S FUTURE………………………………………………………………………….……... 21-22 CONCLUSION…………………………………………………………………………………………………….……...……. 22-23 EXHIBITS…………………………………………………………………………………………………………………….…...…. 24 Annual Financials for Salesforce.com…………………………………………………………………..……..24-26 Annual Financials for Amazon-Web Services……………………………………………………….….27-29 Annual Financial for Cisco Systems………………………………………………………………………30-32 Financial Ratios……………………………………………………………………………………………………………….……….33 Grow Customer Base……………………………………………………………………………………………………………….33 Grow Market Share………………………………………………………………………………………………………….……..33 Salesforce Historical Stock Chart……………………………………………………………………………..………………34 ...

Words: 6829 - Pages: 28

Premium Essay

Erp (Enterprise Resource Planning)

...allows companies to automate and integrate many of their business processes, share a common database and business practices throughout the enterprise, and produce information in real time. The objective of ERP system is that it supports the streaming and distribution of geographically scattered enterprise information across all the functional units of a business house. It provides the business management executives with a comprehensive overview of the complete business process, which in turn influences their decisions in a productive way. Many big companies have adopted ERP into ways that they run business. Oracle was one of the pioneers who custom built ERP systems for many companies around the world. Omental and Cisco were one of the first companies and pioneers who had custom built ERP system installed by Oracle. The staff had to be trained to use the system, with the help of Oracle and watch it launch off after many trial and errors along the way. Jinyang a small size Korean company chose ComputerMate, a small software company in Korean, to provide and build them there ERP system. ComputerMate provided the same service like Oracle, analyzing, implementing, training and then executing the ERP system to the entire company and monitor the progress and results. Introduction of Omantel Omantel was established in 1970 was the only fixed line operator in the Sultanate of Oman. Omantel has monopolized the internet services market in Oman. One of Omantel’s subsidiaries, Omanmobile, controls...

Words: 3846 - Pages: 16

Premium Essay

Cis568

...apply for government contracts and resources. In addition, the organization’s growth has allowed The Elias Group to distribute grants to fund academic and professional research of importance to group members (Apollo Group Inc, 2013).. The purpose of the establishment of The Elias Group is stated in the organization’s mission which is “Through research and professional expertise, we provide opportunities for businesses (particularly small and disadvantaged businesses) to supply goods and services to U.S. Government entities through the General Services Administration schedules and contracts.” Moreover, this mission exemplifies the founder’s continuing expression of the spirit of public service (Apollo Group Inc, 2013). As a result, The Elias Group continues to strive to accomplish their mission by employing a full-time staff of 31 personnel and a network of over 100 specialist that provide consultations, services, research, and assistance needed for businesses to contract with the U.S. government (Apollo Group Inc, 2013) . Benefits of Information Systems Although The Elias Group has experienced organizational growth from its beginnings in 1997, the organization can benefit from new and improved information systems. The new or improved information systems will allow the organization to identify solutions to current or future problems by combining data from various sources. Consequently, The Elias Group can stay abreast with the overall performance of the organization and...

Words: 2975 - Pages: 12