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Clark Faucet Company

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Submitted By dhwani1993
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1. SYNOPSIS
Clark Faucet Company is a large supplier of faucets for both commercial and residential use. With fierce market competition, Clark must balance the demand for low cost and superior design. Most advertising money is allocated to home and garden trade shows and builders trade shows, where large builders could purchase faucets in bulk.
The noncooperative culture at Clark’s is a huge issue for the company. Marketing and engineering have little to no effective communication. Early attempts to implement project management failed. The conflict between the departments escalated to a level where project management became so disliked that the procurement manager refused to assign any of his employees to project teams.
The executive council realized good project management was needed for new product development and special product development and enhancements. Senior management brought in an external consultant to identify problems and help come up with a solution.
The engineering interviews revealed that engineering wants marketing to stay out of their way. Engineering had an overall bad attitude about the way marketing asks for work to get done, and seem to think that they have more work than should be necessary. On the other hand, tough deadlines and tight schedules were often cited in the marketing interviews as a reason for badgering engineering to get work completed on time. Marketing realizes that details about product design are likely to change, but say this is unavoidable based on the nature of the market needs.
The consultant seems to think that engineering not understanding marketing’s problems could be a root cause. Similarly, engineering wonders why marketing doesn’t understand their problems with balancing so many different projects.

2.1. Question 1: What is the critical issue?

The critical issue is that project management is unable

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