Classic Airlines and Marketing
University of Phoenix
Marketing
MKT/571

Classic Airlines and Marketing
Classic Airline is the fifth largest airline in the world, has 375 jets, located in 240 cities and has 2300 daily flights. After 25 years of service Classic has 32,000 employees and in the past year has earned a profit of 10 million out of 8.7 billion in sales, but they face many challenges. The challenges that Classic Airlines faces are the uncertainty of flying and the effect it has on the industry. In the past year Classic has experienced a 10% decrease in share process and the rising cost of fuel and labor have limited the ability of Classic to compete for frequent fliers.
Classic will obtain answers regarding the Frequent Flier Program from the customers. Interviewing of current members of the reward program will allow Classic to gather information about customer satisfaction. The feedback received from this interview showed that Classic will need to update the current reward program specifically the rules for redemption. Classic Airline wants passengers’ activity to increase in the reward program and to attract potential customers. Development of a marketing plan that focuses on the needs of the customers while allowing the airline to increase profits and attract new customers could be beneficial to Classic Airline, Market-oriented planning strategic planning is the managerial process of developing and maintaining a viable fit between the organization’s objectives, skills, and resources and its changing market opportunities” (Kotler & Keller, 2006, chpt 1., p. 23). Classic Airlines’ key to success is to reconnect with their customers.
Classic made amazing advancement by using customers’ interviews and could add value to the Frequent Flier Program and its customers. The information obtained from the customers, Classic could focus