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Classic Airlines

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Submitted By kdhill0413
Words 2302
Pages 10
Classic Airlines and Marketing Solution
Your Name Here
MKT/571
December 12, 2012
Instructor Stuart Ringer

Introduction The standard method for solving a problem primarily will involve defining the problem, understanding the problem in relation to the current developments, and assessing what in fact needs to change. In the case of Classic Airlines, budget restrictions, decreased sales, low employee morale, diminished customer satisfaction, and the need to cut costs are the issues that plague the organization. According to the University of Phoenix (2012), Classic Airlines has experienced a decrease in stock prices due to limited consumer assurance, rising costs of labor and fuel. In searching for solutions, this paper will employ an aggressive nine step process of defining the problem to achieve the recommended marketing solution that includes the following steps: 1) define the situation or problem; 2) frame the right problem and measure the levels of current performance; 3) describe the end-state goals that will provide direction and vision to help management make the appropriate choice; 4) identification of alternatives that determine root causes and determine the reasons the process is working or not working appropriately; 5) evaluation of alternatives and select the best strategy to solve the problem; 6) identify and assess risks; 7) making a decision; 8) develop and implement solution and appropriate changes in the process; 9) evaluation of results to stay committed on improving the process.
Description of the Situation Classic Airlines is the fifth largest airline and has been in the industry for 25 years serving 240 cities with more than 2300 daily flights (University of Phoenix, 2012). Classic Airlines has seen a 10% decrease in stock prices, 19% decrease in rewards members, and of those members there has been a 20% decrease in flights, and

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