...Classical Mythology Part I Professor Elizabeth Vandiver THE TEACHING COMPANY ® Elizabeth Vandiver, Ph.D. Visiting Assistant Professor of Classics, University of Maryland Elizabeth Vandiver did her undergraduate work at Shimer College, Mt. Carroll, Illinois, where she matriculated in 1972 as a sixteen-year-old “early entrant.” After receiving her B.A. in 1975, she spent several years working as a librarian before deciding to pursue graduate work in Classics at the University of Texas at Austin. She received her M.A. in 1984 and her Ph.D. in 1990. In addition to teaching at the University of Maryland, Professor Vandiver has held visiting professorships at Northwestern University, where she taught from 1996 to 1999; the University of Georgia; The Intercollegiate Center for Classical Studies in Rome, Italy; Loyola University, New Orleans; and Utah State University. Her course on Classical Mythology has been particularly successful. In 1998, Dr. Vandiver received the American Philological Association’s Excellence in Teaching Award, the most prestigious teaching award available to American classicists. Other awards include the Northwestern University Department of Classics Excellence in Teaching award for 1998 and the University of Georgia’s Outstanding Honors Professor award in 1993 and 1994. Dr. Vandiver has published a book, Heroes in Herodotus: The Interaction of Myth and History, and several articles, as well as delivering numerous papers at national and international...
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...Classic Airlines and Marketing Paper University of Phoenix MKT/571 Classic Airlines is a company that services air travels to its customers along with good customer service throughout the entire experience from the time the customer orders a flight till the time they reach their destination. Rising costs has been one of the main challenges to Classic Airlines. Recently with a 19% decrease in Rewards members and 20% decrease in flights, the firm is losing theirs not only new customers but existing ones as well. Other than budgeting for an expected decrease in business, the firm is also due for a significant change in its marketing strategies to ensure future revenue and avoid the possibilities of bankruptcy. New priorities need to be developed such as highlighting important consumer needs, establishing realistic criteria for finding the appropriate market segments, and developing a relevant feedback system would help the company find problems where the most revenue is generated and enable Classic Airline executives to attack those areas. Based on the current scenario, the firm seems to be suffering from a lack of proper customer relationship management and self identity. CRM is a company-wide business strategy designed to optimize profitability, revenue, and custom satisfaction by focusing on highly defined and precise customer groups (Lamb, Jr., Hair, Jr., & McDaniel, 2006). For example, if Classic Airlines wanted to sustain revenues among its business customers, it...
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...market evolves? Sometimes a firm has great product-market fit but lacks the distribution strength to reach customers. Independent investors always have this problem (they have a great product, but poor product-company fit. Product/market fit means being in a good market with a product that can satisfy that market. The best team with the best product will fail if the market is not there. Creating the best product is not necessarily as critical to achieving product/market fit as creating the minimum viable product that satisfies a problem/need that exists and is worth solving. After doing the SWOT (Exhibit 1), it was much easier to answer all the above questions. In my opinion, I believe that the new line of insect repellent shirts that Classic Knitwear is developing has a good product/company fit because they have almost all the requirements that I mentioned above, and those they do not have (eg. Financial), they are looking the way to solve it (eg. partnership). It is also an opportunity to differentiate its products and it has. They possess the necessary marketing channels to sell this product, but in my opinion they should also open new channels (specialized shops in outdoor clothing). It always has a good product/market fit because they are satisfying a customer need (survey results). In this case, to determine how many...
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...Report “Classic”. When I saw this movie first time I thought: -Why “Classic”? First of all my aim was to find the correct definition of this title. Classic is something which is authentically what we can consider as an example. Example of classic we can find in the past because it is something which is happened early. Example is a basic. In this movie there are two lines: past and present. Main characters try to find answers to questions – Why they try to find each other? Why they want to see each other every minute? What was happened? How their generations can be connected? From the first episodes we see present days. But some minutes later all story carry to past. I think that we can guess about future development of events because mother and daughter look the same. This story about woman life, her feelings and anxiety. Man’s line is not so emotional but full of difficulties not even in love but in life. The necklace in this story considered like a sigh. It appeared in the past line when lover must leave each other. Through all this story they keep this necklace and struggle for it as a reminder of their relationship. They outlived all difficulties on their way. At the end this necklace was given present generation as a memory of immortal love. In this story we can see not only past and present generation but also differences between upbringings. Early for any kind of offence there was strict punishment. We can see that past generation is not so free in their actions...
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...Bureaucratic administration means fundamentally domination through knowledge - Max Weber. Max Weber about bureaucracy: At the beginning of 20th century, against the diversity of kinds of organizations, Max Weber looked for the common in all of them and he called to the common characteristics: bureaucracy. In addiction, it was necessary for him to the complex organization of the activities in modern society, because in the traditional societies it was too limited, it is used only in some aspects of the organization, such as tax collection, army's organization, etc. Weber recognized that bureaucracy creates jamming and disadvantages such a slow, boring..., but he thought this was the price for a rational and effective, which has the advantages of maximizing the effectiveness with which goals are achieved , maximize of efficiency to achieve the best result at the lowest cost and can control the uncertainty to the workers, suppliers and markets. Then, the “ideal-type” bureaucracy characteristics are: a) Hierarchy of offices, is a pyramid with a chain of command, in which each instance monitors and controls the lower. Consist of positions that involve a number of duties and privileges, in the highest positions, not people, is the authority, which is always clearly defined and limited. b) There are written rules that regulate and specify the tasks of each, allowing the functioning of the bureaucracy is orderly and predictable, although there...
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... | |[pic] | |The iPod line as of September 2010; from left to right: iPod shuffle, iPod | |nano, iPod classic, iPod touch. | |Developer |Apple Inc. | |Manufacturer |Foxconn (OEM)[1] | |Type |Portable Media Player (PMP) | |Retail availability |October 23, 2001 – present (first launched) | |Units sold |Over 300,000,000 worldwide as of October 2011 (see| | |chart below) | |CPU |Samsung ARM and Apple A4 | |Online services |iTunes Music Store, App Store, iCloud, iBooks, | | |MobileMe, Game Center | | |(online services available only on iPod touch) | iPod is a line of portable media players created and marketed by Apple Inc.. The product line-up consists of the hard drive-based iPod classic, the touchscreen iPod touch, the compact iPod nano and the ultra-compact iPod shuffle. iPod classic models store media on an internal hard drive, while all other models use flash memory to enable their smaller size (the discontinued mini used a Microdrive miniature hard drive). As with many...
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...devices are changing the stage in the PLC that iPod may be experiancing after years of succecess. The PLC allows marketers to determine revenue earned and helps contribute to strategic marketing planning by helping a company identify when a product may need support, reinvigorating, or redesign, and is a helpful tool in regard to forcasting and managing cashflow. However the PLC paradigm can over-emphasise new product release due to products reaching maturity, but the reality is more profitability can be created through mature products as they already have an established market, and do not need such investment levels for promotion or advertising as a new product would. Since the release of the iconic iPod by Apple in 2001, sales of the Ipod Classic, Nano, Shuffle and Touch have sky rocketed, (appendix 1,) Thus allowing iPod to own...
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...12/9/14 Marketing Final Exam Question 2- When it comes to McDonald’s supply chain, the main focus is bringing food from cow to plate. This is a short way of saying that the company wants to know every detail about how their ingredients are brought into the restaurants. McDonald’s has such a great relationship with their suppliers that they trust. McDonald’s also tries not to completely knock out a supplier’s entire crop and make it so they cannot work with them again. The company always tries to gain a lasting relationship with all of their suppliers, this is a great thing for the farmers and is also a positive for farmers to keep these long lasting relationships. The relationships between McDonald’s and their suppliers are key to their success. Another interesting aspect of McDonald’s supply chain is how they decided what menu items are available. For example, over the summer, McDonald’s offered Blueberry Banana Nut Oatmeal as a breakfast choice; however, the oatmeal has been in the works for a long time. Before it could hit the nationwide menu, though, McDonald’s needed to find enough suppliers to grow the blueberries that they would use in restaurants. Since McDonald’s is such a large market, finding some of the fresh ingredients can become a problem. For example, if McDonald’s wanted to create a Pineapple Salad, they would not be able to because the pineapple supply in the world is not large enough to supply all of McDonald’s restaurants. McDonald’s fully understands...
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...Individually written essay evaluating the role and application of an analytical model within the marketing planning process to support effevtive marketing decision making. Ipod The Prouct Life Cycle (PLC) signifies 4 common factors products have in common; 1. They have a limited lifespan; 2. Their sales pass through a number of distinct stages, each of which has different characteristics, challenges, and opportunities; 3 Their profits are not static but increase and decrease through these stages; and 4. The financial, human resource, manufacturing, marketing and purchasing strategies that products require at each stage in the life cycle varies (Kotler and Keller, 2006). A products life cycle follows a common structure, with 5 standard stages; introduction, growth, maturity, saturation and decline. Although realistically, most product don't follow such a prescriptive style. To know what stage in the PLC a products' in, a marketer should analyse the; sales, profits, customers, competitors and costs. Apples highly succesful and innovative iPod took the world by storm for many years, although new advances in technology and media devices are changing the stage in the PLC that iPod may be experiancing after years of succecess. The PLC allows marketers to determine revenue earned and helps contribute to strategic marketing planning by helping a company identify when a product may need support, reinvigorating, or redesign, and is a helpful tool in regard to forcasting and managing...
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...everyone’s life and that is why Apple iPod came out with the MP3 player that is available in attractive colors and accessories. With such a high demand for this product, Apple was able to produce the product as well as other products such as the memory sizes, iPod shuffle, and iPod mini. These iPod items were manufactured into the iPod family that in return Apples customers were able to purchase their needs. Needless to say, this products life cycle has not ended yet, but other companies have followed what has made this product successful for their own products. The Apple Inc. company has managed each stage of the life cycle for this product well, and will continue to do so. The introduction phase of the Apple iPod was the iPod Classic. The iPod Classic was a hard drive based iPod that was first launched in October of 2001. This product was marketed towards the young adults and teenagers. Apple mainly focused on the interface and the ways to capture people’s attention. The iPod interface was sleek and customizable. The product is easy to use for example transferring media and music files through iTunes, which became very popular through Apple, and other media player software. The growth stage of Apple iPod is still in its early stages. Where more and more people are aware and purchasing the product, increasing product demand. Sales are growing rapidly and profits are rising quickly, however competition is...
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...the whole family. Plan a luxury and performance car and bike event dedicated to the automobile industry – featuring the best possible cars, motorcycles, limousines, customs, and art cars available because this is the “attraction”. Varying your selection of automobiles and automotive products is what will give your show the extravagant factor and take it over the top. The Venue Location, location, location. This is where your show will go down in history. Because of the nature of your event, selecting a venue that is unique is very important. It must have an acceptable floor plan to accommodate a large crowd, registration, bathrooms, many exhibitors and vendors, and ample parking spaces for visitors and show car trailers. The Theme Classic cars, food and old music are the right formula for an old-school theme and goodtime. Dressing in period clothing can add nostalgia and interest, too. And, when the 50’s music starts, your visitors will be taking a trip down memory lane. Check out this 50s party in a box to get your creative juices flowing. The Attraction If this is your main event of the year, it should...
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...The iPod Technology has been on a vast increase since the beginning of time it seems, and it hasn’t been showing signs of slowing. One item that has been a huge symbol for technology has been the Apple iPod. Who knew anyone would be able to download, store and listen to thousands of songs on a thin, pocket-sized player. However, just like other technology the iPod has transformed in many ways and become better and more advanced in its functionality and numerous features. In January of 2001 Apple introduced iTunes for the Mac. ITunes is a program that allows someone to buy songs, convert audio CDs into compressed digital audio files, organizes music collections and plays the radio on the internet. It can play, burn and rip music from a CD. It can also transfer photos, videos, games and calendars to iPod models that support those features. In October of 2001, Apple launches the first iPod. Unlike many other digital audio players of that time, the iPod relied on using a hard disk for storage instead of flash memory. Its small size, power, and easy to use structure make it relatable to buyers and users. The first iPod had 5 GB storage capacity which holds 1,000 or more songs and worked only on Macs, using iTunes as a music addition tool. In November of 2001 developers began to work on different software that would allow the iPod to work with PCs. As of January of 2008 there have been over 141 million iPods sold worldwide, making it the best-selling digital audio player series in...
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...PRODUCT ASSESMENT Tiffany Burke Professor Farrar MKT 100 July 28, 2013 Product Assessment Decline stage is defined as the product life-cycle; in which a product’s sales decline to low or negative growth rate in sales. During this stage of any product, sales are diminished and consumers’ taste shifts to a newer or better offering. Eventually what happens is profits fall and it makes not profitable to produce the product anymore. As a number of other companies dominate the market, it becomes increasing difficult for the company in question to maintain its level of sales. This is something in the case of digital music players like the Apple IPod. Profitability will fall, eventually to the point where it is no longer profitable to produce, and production will stop. As a number of companies start to dominate the market, it becomes increasingly difficult for the company in question to maintain its level of sales. Consumer tastes also change, as do new technologies which may make the product become ultimately obsolete (as in the case of CDs and DVDs, and now Blu-Ray).Profitability will fall, eventually to the point where it is no longer profitable to produce, and production will stop. As a number of companies start to dominate the market, it becomes increasingly difficult for the company in question to maintain its level of sales. Consumer tastes also change, as do new technologies which may make the product become ultimately obsolete (as in the case of CDs and DVDs, and now...
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...Introduction ________________________________________ Classic Airlines is the fifth largest airline in the world and it commands a fleet of 375 and above jets that serve approximately 240 cities on daily flights that are around 2, 300. Classic Airlines was incepted 25 years ago and since then, it has grown into a large organization of almost 32,000 employees. Despite the high rate of profitability of Classic Airlines, challenges that affect today’s Airlines are inevitable. Some of the challenges include uncertainty about flying which has greatly affected stock prices. ________________________________________ The other challenge is consumer confidence that has greatly decreased probably due to increased negativity from the public, media and even Wall Street. Classic Airlines desire is to boost employee and consumer confidence and this is through increasing employee and customer satisfaction and keeping down costs. This research paper will use Classic Airline scenario to present the current issues and opportunities, identify a marketing problem, describe the end state vision and finally identify solutions to the problem. ________________________________________ Discussion Identification of issues and Opportunities The marketing activities of Classic Airlines are influenced by several factors and some of these factors are uncontrolled. It is evident that the company is faced with rising costs of labor and fuel which has led to cutting of costs through better efficiency...
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...Week Three: Classic Airlines University of Phoenix MKT/571 The economy, increasing fuel costs, and strict security measures lead to intense competition in the airline industry. In attempts to remain profitable and successful, airline company management is challenged to reinvent continually company strategies to remain competitive. Classic Airlines is currently the fifth largest airline company with a fleet of more than 375 jets, serving 240 cities, and more than 2,300 flights daily. To maintain and potentially grow profits and market share, Classic Airlines, and its more than 32,000 employees, will make complex and risky decisions in an attempt to implement problem-solving strategies. The terrorist attack on September 11, 2001 immediately affected the profitability of the airline industry. Leisure travel has been significantly affected because of initial fear of flying and continued increase in security measures. To date, Classic Airlines, although subject to a 10% decrease in market share price, remains profitable. However with low employee morale and decreasing customer loyalty, evident in a 19% decrease in the number of reward members and a 21% decrease in flights of current members, the executive leaders of Classic Airlines elect to reduce costs over an 18-month period. Challenges of reducing expenditures, increasing employee morale...
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