...Message decision for Close up Close Up began as a revolutionary brand. It’s very first formula was the bright red, spicy cinnamon-flavoured gel. At a time when white toothpaste was indicative of good toothpaste, Close Up introduced the gel quality which slowly and steadily gained popularity and prominence worldwide. Close-Up toothpaste was different in other ways from its inception. It was also the first U.S. toothpaste to combine mouthwash and toothpaste into one product. Close-Up toothpaste debuted in 1967. From the beginning, Close-Up has been marketed with a sexual undertone. Advertisements for Close-Up gel toothpaste always included cuddling couples with bright white smiles. Today's Close-Up toothpaste advertisements promise to give you "the confidence to be playful during close encounters". In the earlier times, Close Up also focused on competing with the white toothpastes and therefore focused more on telling their consumers that their product has more of fluoride content, telling which makes the consumers think that the toothpaste has that essential component which is required for healthy teeth. As an extra, Close Up focused on making it a one for all toothpaste, so the commercials focused on telling them that the toothpaste can also function as a mouth wash which was something unique that they were offering over the other products. From the very onset, Close Up had focused on being a brand of toothpaste which has been responsible for the increased confidence...
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...Extremely Loud and Incredibly Close In Extremely Loud and Incredibly Close, Oskar Schell’s dad dies in 9/11 and Oskar goes on a journey to find the answer to the key he found. He bumps into many different characters along the way that all show various ways of coping with death. Jonathan Safran Foer shows that through death and loss people can get through hard times. Characters deal with grief and loss in their own way in order to balance happiness and sadness. Oskar deals with grief in his own unique kind of way. He thinks you would never get hurt if you just never met anyone. Oskar tells the limo driver that it would be great to make a limo you could just walk through from birth to death but the driver says you would never meet anyone. Oskar says “So?” (5). To get something is to risk losing something. Oskar invents to get his mind off of things. Oskar says “Being with him made my brain quiet. I didn’t have to invent a thing” (12). When Oskar’s dad died he starts inventing a lot more. Oskar also deals with his loss in ways most young children would not even think of, with self harm. Oskar says “Even though I knew I shouldn’t, I gave myself a bruise” (37) Whenever Oskar feels sad, alone, or guilty he bruises himself. He has over forty all over his body. In result of losing Anna, Thomas Sr. can never truly love or speak again. At first he loses the word Anna. Thomas Sr. says “...but I couldn’t finish the sentence, her name wouldn’t come” (16). Sometimes people can’t stand...
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...As we know, the people who explain about forms of life from other planets can be either terrifying or thrilling to the audience. In Christopher C. French's article "Close encounters of the psychological kind" states about four different kinds of psychological explanation due to each kind of encounters with the aliens. French, a psychology professor and who does Anomalistic Psychology Research Unit at the University of London, first talks about how the sightings are one of the created images that shows up rarely at the sky, whether it’s the size or the distance of the object, which could be vary on what people might have seen on the sky. On the second kind, French points out some impressive pieces of evidence through the photographs, radar readings,...
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...An associate from New York City immediately stood and asked, “Do you consider us competition or partners?” The VP answered without skipping a beat, “You are Apple’s competition.” I guess there shouldn’t have been a gasp and rumble throughout the room, but 100+ Authorized Resellers and VARs suddenly realized that they faced an uphill battle. Many would close their doors in the months to come. As an Authorized reseller I bought our Apple branded products from first tier distributors such as Ingram Micro and Tech Data with only small price variances based on the size of the Purchase Order. Smaller PO’s were often ignored or faced delays in shipping. A big reason for the gasp in the room was the increasing trend of Apple product scarcity for resellers. While Apple’s new retail stores had full shelves we had to fight over the leftovers. Often this meant we missed out on the initial surge of purchases made by early adopters. (Eventually Apple would release game-changing products like the iPhone and not allow Apple resellers to sell them.) When Apple opened their new store 5 minutes from one of mine I was forced to pivot or close my doors. We changed from being an Apple Reseller who sold some accessories to more of a system integrator and service provider. In some ways we were similar to a VAR but we did not sell to a high-end niche market such as professional videographers or musicians. We sold to the general public so we got very good at asking questions such as: “What are going...
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...organization or any relationship. Also, we learned about the different kinds of negotiation. First, the Integrative negotiation which is you have some alternatives in order to make the deal. Second, the Distributive negotiation, it is that every person has an opinion and is sticking with it and you may use some cleverness before you make a deal. We used the Distributive negotiation tactic against our opponent. The game we played during class was whether or not we should close or open our store on Sunday. At the same time, if we closed and other team is open we will lose $ 40,000. But if both teams will open their store we will both lose $ 20,000. Then, we decided to open on Sunday. Also, the other team did the same thing. I think our choice was right because we guaranteed that we will not lose more than $ 20,000. In my opinion, if we negotiated with our compactor, it would have been helpful. Maybe we could have reached a great deal. Such as, we could set a schedule for the both stores and decide who opens or closes on Sunday. That would have given our employees a break. At the same time, we will keep our profit. From that experience, I learned to listen and talk with anyone before I make my last decision and find the best solution that will work for me and the other person. For example, when I travel to any city or country, I try to find places that can give me the cheapest price than the other places by promising them that I will buy the merchandise from then and not go to the...
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...when he was 12-years old learning the business as well as the secrets of the old family recipes. Throughout its history, the restaurant has been through a couple name changes but now operates as Drexler’s World Famous Bar-B-Que and continues to be a “family affair.” The business has strong underlying values and continues to be successful as patronage increases, yet the Drexlers never really considered moving from their original location. They did however, close the restaurant in 1994 to expand and remodel, doubling business when they reopened. Mrs. Scott, head of the family and James’ mother, influences the values and culture of the organization along with her honesty, hard work, and treating people fairly. She is always moving through the restaurant inquiring about individual needs. The restaurant also gives back to the community through sponsorships for softball and Boy Scouts. While they are successful and business seems to be growing every year, their hours of operation do not seem to be too flexible or adaptable as they close at 6:00 p.m. and are closed on Sundays and Mondays. 1. What roles do values play in how Drexler’s Bar-B-Que interacts with its neighbors and customers? Values play a major role in how this restaurant interacts with its customers. It begins by the role Mrs. Scott plays. She seems to be very attentive when it comes to the customers by constantly providing excellent service to individual needs with a smile, and her treating everyone fairly and with...
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...emergency closing notice is posted on www.Mass.gov managers have been unsure as to whether they can close the office immediately or must wait for a formal message from DTA senior staff. This uncertainty, coupled with a lack of clear emergency closing protocols, has resulted in staff concerns. To ensure safety for all staff and appropriate service to clients balanced with a prompt, professional response to an emergency closing notice the protocols below are to be followed: During inclement weather or other events that may cause office closing it is imperative that management monitor the mass.gov website for emergency messages and alerts. If it is not possible to monitor the website due to interrupted service (i.e., power outage, etc.) contact a Regional Director immediately by either calling their direct line or the Field Operations response number: 617-348-8420. Assure staff that they can opt to leave the office prior to an official closing notice using their own time if they have safety or other concerns. If office coverage becomes a concern due to the number of staff requesting to leave you must contact a Regional Director. When an emergency closing notice has been posted on www.Mass.gov and the closing time is in the future do the following: Note the time designated as closing time and inform staff and visiting service providers of the notice to close and the designated closing time. Determine which services can be provided prior to closing and...
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...The field of Business Ethics relies on a relatively small core of well-known cases of corporate behavior to illustrate the themes of the subject. Near the top of this list of familiar names (e.g., the Ford Pinto, Tylenol, and Bhopal) is Nestle´ S.A., the Swiss food conglomerate. Of all the business histories examined by students of ethics, Nestle´’s saga of controversy is perhaps one of most intriguing. In the late 1960s, Nestle´ was criticized by social activists for its marketing of powdered milk formula for infants in less developed countries. The case became a cause ce´le`bre as Nestle´ became the victim of a well-organized boycott campaign. The conflict has become a popular case study in the business school curriculum because it demonstrates the need that companies have to constantly preserve and enhance their legitimacy in the public eye. The discussion of legitimacy leads quite naturally into a discussion of issue management, and the consequences of mismanaging a public issue (Post 1985 p. 127). Although Nestle´ was the subject of the boycott, the infant formula controversy may have initially been seen more as a dispute over generic bad practices within the infant formula industry rather than as a focused attack on one particular firm, a perspective that Nestle´ itself may have wanted to engineer. The original publication that stimulated the boycott refers to an industry-wide pattern of marketing of infant formula. (Muller 1974) To begin with Nestle´...
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...After reading the article “Close Relationships Sometimes Mask Poor Communication” I was shocked by the information that was given, the article addressed some important issues about relationships and how when we are communicating with our spouse, lover, or fiancé we automatically assume that there is a mutual understanding. Statistics shows that most of the time we find ourselves upset because we didn’t get the right information passed on or that our partners have poor listen skills, which brings forth fights among partners. Proper listening is more important in any communication. People who have close relationships often find that they feel as if they communicate with one another better than they actually do. Because they spend such a great amount of time together, they can become accustomed to one another, and not take the time to truly think about, and consider the feelings or thoughts that may be running through the other person’s mind. Your spouse expects you to understand them better than anyone else, but the statistics show that accuracy rates between couples and complete strangers are strikingly similar. This leads researchers to believe that due to the familiarity that occurs within households, and between people of intimate relations, a misunderstanding of communication begins to develop that many of us miss, or do not want to realize exists. It is easier and possibly more conducive to our relationships and our lives to believe that we always understand...
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...HOW TO CLOSE A SALE POLICY: After conducting a tour with a new prospect, how to close the sale is the most critical aspect of moving a new resident into our communities. If you believe in your community, demonstrate the value of your services, and appeal to the emotion (heart) of the prospect, rather than the facts…you will sell your community. PROCEDURE: 1. The Administrator, Executive Director or Manager on Duty needs to be able to close a sale during the prospective tour. Each staff member who is responsible for conducting tours must know the following: • What makes the community different or better than your competitors? • Resident profile: age, care or dementia needs, • Why would seniors enjoy living in our community? • Why would families feel good about their relatives living in our community? 2. At the conclusion of the tour the Administrator or Staff member conducting the tour needs to take the lead; the prospect is counting on it. Remember the worst possible scenario is for them to leave our community and go onto tour the next community, down the road, only to find out they have moved in the other facility because they asked for the processing fee. 3. During the closing possess it is important to ask the following questions: “Can you see yourself/mother/father living here with use? Which apartment did you like best today on our tour? Do you have any questions that have not been answered? What do you like...
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...The scene in the film Rear Window was about the community and the protagonist named L.B. Jefferies. The scene started with the window. Next appeared a cat walking in the alley, from that moment, the audience can see the whole set of the neighborhood early in the morning and L.B. Jefferies sleeping when he was sweaty. Next, the viewer can see the thermometer, the composer shaving his beard, the couple sleeping outside their balcony, the dancing woman in a pink undergarment, the dog’s leash tied to the lamppost, and the woman with a pet bird. Then back to the L.B. Jefferies. At that moment, the viewer can see him taking a nap in his pajamas, in a wheelchair, his leg in a cast with his name on it, his broken camera, his black and white pictures, and a magazine of a woman. Overall, Alfred Hitchcock filmed this scene to deliver the audience the idea of what the neighborhood looks like, who are the people in the neighborhood, and what they do in the everyday life. Some of the character names themselves gives the viewer background on that person. For example, Miss Lonleyheart tells the viewer that she has never been married and is not in a relationship. He also wants to show what kind of a person L.B. Jefferies is and why he is the protagonist of the story. In general, Alfred Hitchcock delivered his beautiful art of mise-en-scene and cinematography to covey this scene. In terms of mise-en-scene, the most noticeable elements observed in the scene were the production design...
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...Analysis of the opening to Rear Window The opening scene starts by the camera looking out of a window whilst the credits are shown. Slowly, each blind is raised revealing a section of the courtyard at a time already linking to its title ‘Rear window’ indicating that this particular window will play a big part throughout the duration of the film. Much like the curtains in a theatre, the viewer feels as if they are watching a show or play when the blinds are lifted slowly creating an exciting opening and the sense that drama is to come. The symmetrical close up shot of the window provides the audience with ‘front row seats’ as the scene unfolds further. Outside, the neighbourhood seems peaceful and like any other normal community with people carrying out their everyday lives in their everyday houses. Despite its normality, the courtyard seems enclosed and claustrophobic representing restriction and tension which could possibly be mounting. Everything seems too peaceful to be true. After the opening credits, the camera zooms towards the bottom of the window until it is completely outside. It then cuts to show a cat in the courtyard walking up the stairs which could link to the normality and ‘city life’ feel which is being portrayed. The camera follows the cat’s steps from the bottom of the stairs to the top until it reaches a ladder and follows the ladder upwards as if we (the viewer) were voyeur and spying or following someone. As the camera approaches the top of the ladder...
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...Outline Thesis: Union Close Shops are economically depressing to the region that they exist in. Evidence 1: Retards economic growth of the region 1. Louisiana and Illinois study Evidence 2: Reduces company competiveness in the national and global market 1. Evidence 3: Reduces private investment 1. Evidence 4: Decreases worker’s earned income and raises the cost of living. Thesis: Union Close Shops are economically depressing to the region that they exist in. The late Sen. Paul Tsongas once said, “You cannot redistribute wealth you never created. You can’t be pro-jobs and anti-business at the same time. You cannot love employment and hate employers.” Currently 22 states have right-to-work laws, which guarantee workers the right to determine individually whether or not they will join or otherwise support a labor union. The remaining states are Evidence 1: Retards economic growth of the region Every States are ranked on their economic competitiveness in a report called "Rich States, Poor States" for the American Legislative Exchange Council. This ranking uses 15 fiscal, tax and regulatory variables to determine which states have policies that are most conducive to prosperity. One of these 15 policies, right to work laws, has consistently stood out as one of the most important in predicting where jobs will be created and incomes will rise. States that have right-to-work laws grow faster than states with forced unionism. Over the...
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...The theatrical film, The Fourth Kind, addresses the prospects of aliens through a basis on real events occurring in Nome, Alaska in 2000. The plot line follows Dr. Abigail Emily Tyler and her professional experiences with patients claiming alien abduction. The film begins with Tyler recounting a personal experience of her husband’s supposed murder that occurred in August of 2000. The Fourth Kind then takes focus on Tyler’s professional career as she tapes hypnotherapy sessions with patients experiencing a similar account of events. The correlation is summed up as a white owl staring at the patients through their windows each night. While under hypnosis, two of the patients describe similar stories of the creatures attempting to enter their homes. In addition, the film portrays one patient killing himself and his family after undergoing hypnosis. Following similarities in the individual’s stories, Tyler suspects the patients were abducted by aliens. The plot thickens as a patient requests Tyler to hypnotize him, which results in the disturbing act of him hovering above his bed while a voice informs Tyler to end her study. To further complicate the scene, the patient is paralyzed resulting from the hypnosis leading to Tyler being placed on house arrest. While confined, police camera footage shows a large dark object flying above the Tyler household and the officer describes people being pulled from the home. Tyler then claims that her daughter Ashley had been taken, however she...
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...BS4305 CINEMA & SOCIETY ASSESSMENT 2 MEDRIC NUMBER (1319683) BA (HONS) ERASMUS STUDENT DOGUKAN SEVINC Lecturers Responsible: Dr. Fiona Smith Word Length: 1800 In brief, Hugo tells the story of a young orphan in 1930s Paris, whose solitary life, keeping the clocks up to date in the railway station, is changed once he encounters a shopkeeper with a remarkable past. While it is a fantastic story, the use of real places makes the mise-en-scene naturalistic; the story is mostly constructed in a Parisian train station. The challenge of setting the film in just a station is refreshing, reminding me the film “The Rope” by Hitchcock, and how innovative it was to create a whole plot line in one apartment. A train station can be viewed as an anonymous place where people like Hugo can live without being noticed. Besides, the people walking around the train station make great comedy with their interactions and thus enhancing the narrative. The characters such as the police officer, who makes every effort to send any parentless child in the station to the orphanage, the flowershop girland the old couple also enable the director to jump between story lines throughout the narrative, keeping the audience interested. Another subject that twists the narrative is the early film history, which takes us on a journey when Melies flashbacks to his time as a movie director. On the other hand, the mise-en-scene is constructed in a manner so that we as the audience can believe that the...
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