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Clothing Business Feasibility Study

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PROJECT SUMMARY

INTRODUCTION
Nowadays, people are conscious on what they wear, including the designs and styles of the clothes especially the teens. Clothing is one of the basic necessities of the people, protection against the cold breeze of air and from the hot burst of the sun, and to socialize. Thus, clothing is one of the leading demands all around the world.
“The importance of clothes transcends cultures, time and geographies. No matter whether we are talking about the present or Victorian times: what we wear on our bodies has meaning. Our clothes indicate who we are as individuals as well as a society.”[Andrea Speranza, 2013].
The US market is trend and quality-driven while in the Philippines it is couture-driven, very intricate, and focused on the client’s ideas. Clothes express the personality of its bearer, and from this new era where fashion leads among people it’s a great opportunity to establish a business that can offer the demand of the community from clothes.
This clothing business is the focus of this feasibility study. The team comes up to this idea to compete in the demand of modern day’s consumers.
NAME OF THE BUSINESS
The propose name of the business is “MJ WEAR”. With a slogan of “Be your own Style” indicates the customers the freedom to choose a clothes that they are comfortable with a stylish and high quality clothes. The firm will be register as a partnership of Mr. Mark Vincent S. Dulo and Mr. John Del T. Estillore. The business is all about good quality of clothes that is available to the customers especially for teens.
LOCATION
The municipality of Tayug is one of the settlements of Pangasinan, but has much yet to developed. . It is a center of commercial in its nearest municipalities such as San Nicholas, San Quintin and Natividad.
According to National Statistics Office Census 2007, Tayug has a total population of 38,803.

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