Club IT, Part One (750 – 1050 words)

Mission and Clientele
The mission statement of Club IT is direct and simple; it states that the owners want to provide “live music, DJ’s, dance space and refreshments” that would cater to the desires of the clientele. The mission states that the owners wish to build a regular clientele, customers who would “meet regularly at Club IT.” The type of clientele the owners are wanting to attract are music lovers, and from looking at their calendar they should have no problem getting people who want to hear live music, DJ playlists and dance in the door, several months out of the year there are bands from a specific area in the United States booked to play at Club IT. The other months they have booked DJ or bands that play a certain genre of music; they even have an open mike night for one month. With a calendar as varies as Club IT they should have no issues building their clientele with music lovers from all walks of life (Club IT, 2007).
IT Resources
When considering Information Technology (IT) the first thing to change or update would be the Club IT website, there is some useful information on the site now but it looks as though it was built in the early 90’s and with simple clipart, the graphic designs should be something exclusive to Club IT. Links on the new site should be what is already there but instead of having an uploaded image of the menu have the menu typed out in plain text, for example. A blog used to announce upcoming events and bands would be a useful tool, especially since you it can be linked to social networks like Twitter and Facebook.
In the case of nightclubs IT can also mean identification technology, not only can age verification technology save a nightclub from an invasion of underage drinkers, which can result in fines and the possibility of losing the clubs liquor license, it can capture data that can be stored in a database for future reference and marketing. Wireless handheld scanners are making the ID check faster with the ability to check an ID within seconds and without leaving the presence of the patron. Some ID verification software can help with security, databases are linked together and will notify operators when someone banned from one club shows up at another (Harrelson, 2010).
Customer Orientation Strategy
A loyal customer base will be Club IT’s most valuable asset, making the customer happy should be one of the clubs top priorities (Rainer & Turban, 2008). A step in the right direction concerning this would be to make sure the website is user friendly and personalized to accommodate the users. An idea for this would be to create some members only functions, membership should be free, and provide special promotions exclusively for the website members to be used at the club. An example of this would be online coupons emailed to those who sign up for membership at the website, it sounds cliché but people do love coupons. Another step could be V.I.P. status memberships with a paid membership, obviously this would entail a little more than an e-mail coupon but if structured the right way it could generate enough revenue to pay for the website and the revenue lost when customers redeem the coupons.
Introduction
Club IT is a nightclub run by Ruben Keys and Lisa Tejada, Club IT is the dream of Ruben and Lisa, who worked their way through college as musicians. Ruben and Lisa wanted to open a music venue for local and traveling musicians as well as DJ’s who will utilize mp3 playlists. While the interior of the club meets the standards of the owners the information technology is not up to the standards that it needs to be. The mission statement and the clientele laid out by the owners and discussed below will be the guiding light toward getting the IT department of Club IT up and running. It will be discussed what type of resources will be needed for the club and how they will be impact the clubs operations. A customer-orientation strategy will be discussed and how it can possibly give the club an edge over other clubs in the area.
Conclusion
Club IT has the potential to be one of the best nightclubs in the area, with its amazing interior coupled with the suggested IT updates all that would be left is hard work from the owners and their employees. The employees will need to keep in mind the mission statement laid down by Ruben and Lisa to attract the type of clientele wanted to sustain the club. The age verification software discussed will keep things moving smoothly once a database is compiled. The updated website will be an excellent tool used to keep customers updated with what is going on at the club on a regular basis and by implementing a customer oriented business strategy with the newly redesigned website offering membership incentives and hard work from the owners and employees there would be no stopping Club IT from becoming a nightclub to be reckoned with in the nightclub industry.
References
Club IT. (2007). About. Retrieved from http://higheredbcs.wiley.com/legacy/college/rainer/0471736368/club_it/about.htm
Harrelson, M. (2010). High Tech Check. Nightclub & Bar. Retrieved from http://www.nightclub.com/bar-management/age-verification/high-tech-check
Rainer, R.K. & Turban, E. (2008). Introduction to information systems (2nd ed.). Hoboken, NJ: John Wiley & Sons.