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Clubmed

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Club Med

'The Club Med (A) case is a big-picture case that examines the strategy of an international chain of all-inclusive vacation resorts. It outlines the forces that shape the industry's structure, and presents the particular factors that contribute to Club Med's success. Of critical concern are the potential areas where Club Med can establish a defensible competitive advantage.

What are the essential ingredients of Club Med’s service-delivery system? Can the process be appropriated?

We think the Club Med has diverse unique service-delivery system such as

AI(all-inclusive) vocation package
Unique concept to GM that means nothing to worry about except relaxing and enjoying themselves
Guest-friendly talented Staff
Advance distribution network for example indirect sales through travel agencies as well as direct sales to customers
“Word of Mouth” of market strategy
Location for eco-friend resort environment
Customer centralized information: easy to use and share for future opportunity

What are the determinants of service quality at Club Med?

We think the Club Med has diverse unique systems.

For example
The Club Med has a lot of talented GO having passion and energy for customer’s satisfaction
The Club Med rotate its GOs from one resort to another every 6 months, resulting in new ideas and better practices
In pricing strategy, the Club Med provide a service with all-inclusive approach and provide membership programs.
The Club Med think Word of Mouth about its service is important : customers tell their experience at the Club Med to others

How is the company performing? Why isn’t Club Med making more money?

We thought the Club Med have done well until now but its future will be grow worse by surround situation such as competitors, customer mind and so on.

There are new entrants into the business with attractive packages

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