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Coach, Inc

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Submitted By Krissie1125
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Coach
An Investment Thought

March 9, 2016

American’s have many luxury brands that interest us and Coach is one of them. A luxury brand is defined as a product that we do not need but a good that as our incomes increase we view them as desirable. They tend to be better quality goods than the rest and Coach has a strategic edge over their competition by making their products with the quality we expect but also at a more accessible price. An accessible price is something that we can easily get. So an accessible luxury product is one that fits into the exceptional quality but is still at a price that we can achieve easily without having to work extra for. First let us get a brief history on Coach and then we can better see some of the more pertinent issues we need to discuss. Coach was founded in 1941 as a family-run business in Manhattan. The family originally made wallets and billfolds all by hand. Coach has grown dramatically since then but maintains the original high standards for materials used, quality, and integrity. Coach is now based in New York City and they are known for more than just wallets with many different leather lines from handbags to shoes and other accessories like watches and fragrances. Lewis Frankfort was the former CEO and chairman of Coach. He was with Coach since 1979 and retired as CEO in January 2014 and later that year as executive chairman as well. He was CEO of Coach for over 18 years. Currently Victor Luis is the CEO of Coach and is ready to make new and exciting changes for Coach now and in the future. This year marks the 75 anniversary of Coach. Now with a little history of where the company came from, we can look into the exponential growth over the past few years, more specifically looking into the kinds of strategies Coach has used to help them grow, how they measure up against their competition and finally what

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