...Defining Marketing Paper MKT/421 Defining Marketing Paper Marketing can be a general term used in businesses and can be misconstrued as the simplicity of advertising a product to sell. However, after researching and defining the term marketing it is clear there are various components that make up the marketing concept. Marketing can prove to be the basis of an organization’s success if it is properly implemented and utilized. Every company uses marketing to drive their business in a profitable direction and through some example companies below it will be obvious how marketing is vital to an entity’s success. Personal Definition of Marketing The definition of marketing in the words of the writer is the foundation of every company that is used to create, plan, and execute a successful product. This concept is derived from the research of a marketing department to improve or create a product that is appealing to consumers. Marketing from Other Sources While other definitions can be found throughout the business world, the ones chosen here give a good explanation and definition of what marketing truly means and the significant role it plays in the success of an organization. Marketing Definition 1 The business dictionary describes marketing as “the management process through which goods and services move from concept to the customer. It includes the coordination of four elements called the 4 P’s of marketing: (1) identification, selection and development of a product...
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...assignments if your mentor has indicated that you may or must do so. Academic Integrity: All work submitted in each course must be the Learner’s own. This includes all assignments, exams, term papers, and other projects required by the faculty mentor. The known submission of another person’s work represented as that of the Learner’s without properly citing the source of the work will be considered plagiarism and will result in an unsatisfactory grade for the work submitted or for the entire course, and may result in academic dismissal. | | AA5008-8-5 | Dr. Thomas Pucci | | | Facility Management and Programming | Week 5: Interview 05/05/2012 | | | <Add Learner comments here> ------------------------------------------------- ------------------------------------------------- ------------------------------------------------- Faculty Use Only ------------------------------------------------- <Faculty comments here> ------------------------------------------------- ------------------------------------------------- ------------------------------------------------- <Faculty Name> <Grade Earned> <Writing Score> <Date Graded> Interview Onice B. Gilbert AA5008-8-5 05/05/2012 Dr. Thomas Pucci Abstract This paper will discuss an interview...
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...FACULTY OF BUSINESS, ECONOMICS & LAW RBUS2900 Business Research Method Article Review: Trust and Team Performance This paper will be analyzing and critiquing three main articles of trust and its direct and indirect effect on team performance. The selected articles are collected from the journal of occupational and organisational psychology, organization science and journal of business and industrial marketing, published no earlier than 2009 Contents RBUS2900 Article Review: “Trust and Team Performance” 2 I. Introduction 2 II. Research Design Characteristics 3 III. Summaries of the Three Articles 3 3.1. Article1: “The differential effect of team members’ trust on team performance: The mediation role of team cohesion” (Mach, Dolan & Tzafrir, 2010) 3 3.2. Article 2: “Getting everyone one board: The role of inspirational leadership in geographically dispersed teams” (Joshi, Lazarova & Liao, 2010) 5 3.3. Article 3: “Managerial trust and NPD performance: Team commitment and longevity as mediators” (Doyan, 2010) 6 IV. Critiques of the Three Articles 7 4.1. Article1: “The differential effect of team members’ trust on team performance: The mediation role of team cohesion” (Mach, Dolan & Tzafrir, 2010) 7 4.2. Article 2: “Getting everyone one board: The role of inspirational leadership in geographically dispersed teams” (Joshi, Lazarova & Liao, 2010) 8 4.3. Article 3: “Managerial trust and NPD performance: Team commitment and longevity as mediators” (Doyan, 2010) 9 ...
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...Kellogg Leadership Coaching Programs. In 2009 she was promoted to Clinical Professor of Management and Organizations. Since 2008, Professor Booth has been a certified executive coach and has the designation of an Associate Accredited Coach (ACC) through the International Coaching Federation (ICF). At the MBA level, Professor Booth is teaches two courses: Personal Leadership Insights and Leader as Coach. In 2010 & 2012, Kellogg students awarded Professor Booth with the Certificate of Impact in recognition for her outstanding to their Kellogg experience. At the executive level, Professor Booth is co-academic director of the Executive Development Program, the Energizing People for Performance & the Reinventing Leadership programs. She designs the curriculum, teaches courses on leadership, and serves an executive coach in these programs. She has also taught topics in leadership and/or has served as an executive coach for numerous organizations including the Chicago Cubs organization, Eisai Pharmaceuticals, Ersnt & Young, Jefferson Wells, Baxter International, the U.S. Intelligence Community, Ronald McDonald House Charities, Chicago Public Schools, Alaine Locke Charter Schools, and the American Academy of Pediatric Dentists. In prior years, Booth served as academic director of USG, International Paper, Baloise Insurance, Aon Financial Services And Baker & Mckinsey law firm. From 2007-2012, served as Director of Leadership Coaching Programs. In this role, Professor Booth, in...
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...‘As someone who has hired coaches, been coached, now coaches others, and has run a viable business for the last two years, I can only say that I wish Aryanne had written her book sooner. While there are many business start-up texts, for the coach thinking of setting up on their own, this packs genuine, practical advice into every page and is likely to become a definitive reference. It will confront you with the truth about setting up on your own – and sometimes not pull any punches with that. It’s there to keep you focused, and is just as useful to read when you’re 12 months into your business as when you’re starting out.’ DAMIAN GRIFFITHS | Director VProfessional Former IT Director Addleshaw Goddard and Eversheds ‘This is a book that presents an often complex topic in a logical, easy to read and readily digestible way that is immediately useful to anyone busy setting up their business. In particular the clear, concise chapters and subsections allow the reader to easily identify and focus on a particular area of interest, without having necessarily to read the entire book in one go. It can therefore be used informally as a ‘‘user manual’’ or as a formal, technical book. If you are setting up – or are thinking about setting up – a coaching business, or for that matter any other small business, I recommend it – highly.’ ADRIAN OLSEN | Managing Director and Head of Global Project Finance Bank of Ireland Corporate Banking ‘I would readily recommend this book to anyone...
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...4/11/13 Forever 21 - Research Papers - Nirvana3624368 Login Join The Research Paper Factory Join Search Browse Saved Papers Search over 95,000 Essays Forever 21 In: Forever 21 Forever 21: Dealing with America’s fear of aging and death Abstract This paper is about confronting America’s fear of the issues of aging and death. Over the years, American culture has grown uncomfortable with matters of growing old and death. The basis of this thinking is rooted in the mind and influenced by society. There is an ever increasing desire that’s rampant across our nation to remain young. This can be seen in the media, marketing for different products from makeup to apparel. Americans want to remain young for as long as they possibly can. In 1984, the band Alphaville came out with the song “Forever Young” to express America’s heart cry. However, aging and death is a part of life and a direct result of the fall of man. Aging and death were not the original condition of humanity, rather punishment that resulted from rebellion against God’s commandment. This paper examines why there is aging and death, America’s response to it, and a solution to rightly mature in the process. Since long ago America’s heart cry has been to stay young forever. In 1984, the band Alphaville came out with the song “Forever Young” to communicate the nation’s desire. In cities across the country and around every turn, materialism is vocalizing the longing for youth everlasting. This constant...
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...strategy in relation to the company’s competitors. In the simulation, there were three situations that solutions were needed to be identified. In the following paper, the situation, a proposed solution, and the outcome will be described. First Situation Although motorcycle sales are rising, Cruiser Thorr, Thorr Motorcycles product, is declining in sales. The purpose for the weakening is that Thorr’s target market elderly adults are growing older and are no longer interested in purchasing the motorcycle. Youthful consumers are not willing to purchase the Cruiser Thorr. Young customers prefer inexpensive priced motorcycles subsequently; youthful consumers lack a large amount of a disposable income to dispense. Also the youthful multitude does not relate with Cruiser Thorr’s lifestyle product line. This development of diminishing sales is required to reverse sales. A new marketing design needs to be put into place that will make the Cruiser Thorr more wanted by young consumers. The four considerations that is believed will make the Cruiser Thorr desirable to younger customers are the following: Cool, Service Offering, Lifestyle Image, and Price. These four considerations as it is to believe what a younger customer would be searching. Cool is not a parameter that is considered to be a fundamental parameter in the new marketing plan. Instead of cool, I should have chosen Quality Engineering. The Lifestyle Image needs to focus toward the younger crowd, the motorcycle needs to be cool...
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...Megan Gregor HRM 500: Human Resources Management Foundations Dr. Sue Lowe Strayer University Fall 2010 Abstract This paper will discuss one of four approaches that Toyota uses for employee development. It will discuss three advantages and three disadvantages of using retired employees to coach current employees. It will identify developmental programs that contribute to continuous improvement and high quality. And it will overview if I would use a similar approach at another automotive company. Finally, this paper will elaborate on the human resources practices at Toyota has created to create the competitive advantage for the organization. There are four approaches for employee development according to The Fundamentals of Human Resource Management; these four approaches are formal education, assessment, job experience and interpersonal relationships. Although Toyota uses a combination of all approaches to achieve the best outcome, I feel that Toyota aids in employee development mostly through job experience. Job experience is defined as, “the combination of relationships, problems, demands, tasks and other features of an employee’s job.” (pg 256.) Through job experience employee development is a continuous process that involves not only the employee but also the people around the employee through their relationships. Because employees bond and learn from each other it forms relationships that can aid in the development process. In encountering problems and actively...
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...Role and Functions of Law Paper Role and Functions of Law Paper Chandni Kumar Law 421 Kurt Lofland 7/27/14 Role and Functions of Law Paper Legal matter in country has changed a lot nowadays especially law over the past few decades. Lawyers want to make money now instead of helping you from bringing you ground up and companies loosing their skills and trying to profit from someone or something that is a non legal way to do it. Nowadays everything is law and law is very important and business is marketing experienced employees. United States is all about the laws and regulation they have laws for everything and people don’t fallow laws. America is so strong in government that we have developed the strongest government which with that we have the strongest lawmaker and laws in the country. The role and function of law is to keep our systems of laws running smoothly and not so full of stress that we keep have to worrying about that’s going to happen next and we won’t be able to find a solution... The role and function of law allows for the legal and layperson to have guidelines to follow and also disagree with those guidelines in an orderly and ethical manner. I think the biggest problem now is that the lawyers don’t even want to do anything or do such little and they ask for too much money. And that is why there is so much crime now. I think one of the biggest laws doctors, they are always doing what they are...
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...customer traffic was declining and new customers were not buying Vera Bradley’s products anymore. After analyzing competitors, the industry, and the internal situation of the company, there are some recommendations that I would like to develop more in-depth to add those into a new strategic plan that can actually generate profit for Vera Bradley. RECOMMENDATIONS Recommendation 1: Decrease production of certain products on the existing line to have a limited amount of high quality handbags and accessories. Recommendation 2: Expansion of the distribution channels by opening new locations globally, especially Asia due to the growth in the luxury goods market there; and improving e-commerce. Recommendation 3: Make an improvement on their marketing strategy. Recommendation 1: Decreasing production of some products on the existing line to have a limited...
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...Vintage | February 25 2013 | Aim: to achieve a sustainable competitive advantage by providing an existing service to a new market | Everything Gets Better With Age | Catrina Dowding - 12006939 Jordan Rosser - 12010286 Constantina Gregory - 12006505 Magda Elsadek - 12011589 Roxana Duta – 12031157 Sorrel Dendy - Table of Contents: Executive Summary: 3 Introduction: 3 Findings 4 Bus Service 4 Costing’s 5 Funding 6 A situation analysis 6 SWOT 7 PEST 7 Competitive Advantage 8 Marketing Mix 8 Product/Service 8 Price 8 Place 9 Promotion 9 Conclusion 10 Bibliography 11 The things that need to be covered * The research on P R Smith – reference * Work needs to be done on competitive advantage * Referencing for funding & Write in Biblography * Sorrels ID number * And whos turning this in? * Executive Summary: The main purpose of this report is to provide advice management to Cineworld Cinemas with the objective of achieving a sustainable competitive advantage.The methodology used to process the information has been predominantly collated through intensive internet research and appropriate analysis of the data. Introduction: * The purpose of the idea is to provide a service which encourages the older generation to attend the cinema more frequently. Our recommendations include having one viewing a week, which may either be a new screening or a previously released film, with the ultimate...
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...Functional Areas of Business Paper XXXXX MGT/521 June 8, 2015 Professor XXXX Functional Areas of Business Paper Understanding the importance of managers in today’s corporate world is crucial for an individual with a special interest in business management practices, especially if pursuing a Masters of Business Administration. According to Robbins and Coulter (2012), managers are important for three main reasons: organizations need their skills, they get things done, and they do matter. The responsibility of a manager is to coordinate and oversee that others are doing their work so that the goals of an organization can be accomplished (Robbins and Coulter, 2012), and to “ensure business success” (University of Phoenix, 2012). The manager’s efficiency and effectiveness when leading and overseeing the tasks needed to accomplish the organization’s goals will reflect in the functional areas of business. Functions of Management There are four functions of management: planning, organizing, leading, and controlling. This functions approach is the most popular used today, and managers address them “regardless of the order in which these functions are performed” (Robbins and Coulter, 2012, p. 10). Managers use their leadership to influence and inspire employees, participate in strategic planning to create plans, and ensure the objectives are completed (University of Phoenix, 2012). Manager’s Role The management of an organization is divided into different areas, depending...
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... Review questions and application exercises on p. 134 and 135 Ch. 7 Product-selling Strategies that Add Value Article: Harte Hanks; Create and Nurture B2B demand with social media, 2010 Article: Ricci, L.R., ― What changed our sales cycle and Why?‖, 2005. Review questions and application exercises on p. 154 and 155, case on p. 155 Ch. 8 The Buying process and buyer behaviour. Article belonging to CH 8: How you slice it; smarter segmentation for your sales force. Describe positioning as a product-selling strategy Explain the cluster of satisfactions concept Discuss product-positioning options Explain how to sell your product with a price strategy Explain how to sell your product with a valueadded strategy Positioning involves: • Those decisions and activities intended to create and maintain a certain concept of the firm‘s product in the customer‘s mind Differentiation refers to: • Your ability to separate yourself and your product from that of your competitors • It is the key to building and maintaining a competitive advantage The set of benefits and values the company promises to deliver to customers to satisfy their needs A well-informed customer will usually choose the product that offers the most value • • • Applies to both new and existing products May be necessary to reposition products several times Salespeople have an important and expanding role in differentiating products • ...
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...Every day we walk by leaders some good some bad some just average. There are many different styles of being a leader some people like to be vocal liters and some people just like to let their performance on and off athletic surface be there shining light of leadership. On the playing surface there are 2 Leaders it stand out in my mind. One of them being the coach and one of them being a player I've chosen write my essay on one of my favorite coaches of all time and one of the greatest leaders I believe in college basketball that is Bob Huggins head coach for the West Virginia mountaineers. I will now described in the following paragraphs what makes him such a successful leader and what characteristics and traits or important to provide throughout the company of being a leader. What makes Bob Huggins successful? I don't believe in just one thing making one person a successful leader there's not one characteristic or trade that one person have that defines them as a successful leader I believe there is a resume of traits and personality's performances that make you a successful leader to me in my eyes Bob Huggins has hit all those credentials on my resume for a successful leader. He has a vast knowledge of the game for that he played in years of college basketball and attempted to play professionally until his knee blew out so then he went into the next best thing which is coaching. He took teams that were at the bottom of the bucket like the University of Akron zips and turn...
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...and research on the financial prerequisites of setting up a tennis club. It details the resources needed, procedures followed and criteria adhered to when starting a tennis club. It further expounds on practices to ensure that the club runs profitability. Tennis is undoubtedly the most major game played in academic institutions; it’s played in all elementary schools, high schools and colleges across continents. A lot of financial, economic, management and HR practices need to be addressed in setting up a club club (Keighley, 2010). In this light, the paper will dwell on the economic side detailing the mandatory resources, and procedures. With this knowledge one can smoothly run a successful tennis club. The most emphasized aspect to a club is hiring a professional management team for the club (Sprecher, 2016). Coaches and managers with proficient qualifications should be hired to drive the business aspect of this venture. A coach is instrumental in nurturing talent and lessening negative experiences (Perris, 2000 ). The study further analyzes budgeting for initial set up cost, recurrent expenditures, cash flows and profitability of the club. It accounts for resources such as salaries of administrative stuff, purchase of equipment, maintenance of facilities, organization of competition, petty cash and consultation services. Therefore we cannot overlook the need for sponsorship, endorsement, talent scouting, income generating activities and premise location (Norman, 2013).The...
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