...1 Executive summary Coach, Inc. is an upscale American leather goods company known for women’s and men’s handbags, as well as items such as luggage, briefcases, wallets and other accessories (belts, shoes, scarves, umbrella…). The firm was founded in 1941, in a loft in New York as a partnership called the Gail Manufacturing Company. As of July 2, 2011, the company operates in over 20 countries with more than 1,100 retail stores and around 15,000 employees worldwide. Today, Coach Inc. has distribution, product development and quality control operations in the US, France, Italy, Japan, Hong Kong, China and South Korea. From 2001 to 2011, Coach launched a series of activities to take great control over the brand in the Asian markets, and it also accelerated its European expansion with the help of its European joint venture partner in 2011. Continuous innovation and affordable price are two keys for Coach to conduct international business. In addition, owing to its multi-channel retail network, Coach, Inc. has successfully enhanced its brand image all over the world. Luxury goods industry is highly competitive due to a low marketentry barrier. It has experienced ups and downs during the 2000s. And in recent years, the industry has recovered and developed rapidly. More and more luxury goods corporations have expanded their operations in emerging markets through Internet and e-commerce. The future outlook of this industry is optimistic. The competitions in the...
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...Running head: MARKETING STRATEGY – COACH, INC. (COH) Marketing Strategy Coach, Inc. (COH) Shirl L. Jenkins Professor: Eddie Alford Principles of Marketing (MKT100 - 014016) August 24, 2008 Introduction Coach is a leading American marketer of fine accessories and gifts for men and women. Their product offerings include handbags, women’s and men’s accessories, footwear, outerwear, business cases, sun wear, watches, travel bags, jewelry and fragrance. Coach has been in existence for sixty-four (64) years maintaining the strongest brand in affordable luxury accessories. Coach operates in two segments: Direct-to-Consumer and Indirect. The Direct-to-Consumer segment includes sales to consumers through Company-operated stores in North America and Japan, the Internet and Coach Catalogs. The Indirect segment includes sales to wholesale customers in the U.S. and Asia. Coach’s business model is based on multi-channel international distribution; therefore their success does not depend solely on the performance of a single channel or geographic area. Founded in 1941, Coach has grown from a family-run workshop in a Manhattan loft to premier accessories marketer in the United States. Coach developed its initial expertise in the small-scale production of classic, high-quality leather goods constructed from “glove-tanned” leather with close attention to detail. By the 1980s, Coach had entered into it first mover strategy by growing into a niche maker and marketer of traditionally...
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...Sasithorn Wongsirorat D560066 Coach Inc. : Is its Advantage in Luxury Handbags Sustainable ? An overview of luxury goods industry The luxury good indutry was expected to grow by 7% during 2006 due to an increasing income and wealth in developing countries especially in Asia and Eastern Europe as well as a change in buying habits of US consumers ; there is a growing group of US middle-income consumers in these luxury goods market which influenced by an effective advertising through television and internet. Another factor is an increasing in discount stores like Target and Walmart that enables the shoppers to save money on everyday items and spend the leftover savings on luxury goods. Hence, Luxury goods manufacturers responds to this trend by launching diffusion lines which offer affordable or accessible luxury to these new emerging consumer groups. Porter’s Five Forces Analysis * Rivalry among competitors : strong – The luxury goods world market are highly competitive. There are many brand name products that have good reputations and strong brand royalty customers. These brands also launch diffusion line products that correspond to an emerging of the middle-income customers. * Bargaining power of customers : moderate – Because of consumers in luxury goods industry is not very price sensitive, their bargaining power should be low because of the brand loyalty. However, there are also many other brands that the consumer can switch to within the same price range...
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...Coach, Inc.: Is its Advantage in Luxury Handbags Sustainable? Prepared by: Date: June 10, 2014 SWOT Analysis Strength Weakness Brand Image Change in fashion trends Quality made products Diverse product line Pricing at 50% or more less than competitors Men’s accessories: 2% of sales Strong distribution capability Outerwear: 2% of sales Monthly product launches Business cases/luggage: 1% of sales Licensing agreements with other companies to make Coach-branded items Royalties: 1%; 2%; 1% of sales Diverse product line Regular customer service training programs Special Request service Customer loyalty International locations Opportunities Threats Increase online sales Counterfeiting Global expansion plan Consumers: knowingly buying counterfeits Consumers: NOT knowingly buying counterfeits Competition Economic recessions After examining the SWOT Analysis, it is obvious that Coach’s strengths far outweigh their weaknesses. Miles Cahn founded Coach in 1941. Cahn was a leather artisan who began producing ladies’ handbags with the aid of his family in their SoHo loft in New York City. For a family owned company to remain in business for 44 years, it is evident that Chan created a quality product that endured the test of time. When Cahn sold Coach to Sara Lee, she took the company to the next level of greatness. Granted, her first triumph took place over a decade later when she promoted Lew Frankfort to the head of the handbag...
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...Running head: Marketing Mix Marketing Mix University of Phoenix Marketing Mix The marketing mix consists of the four P’s, which include product, place, price, and promotion. Marketing Teacher describes the marketing mix in a cake mix metaphor, “All cakes contain eggs, milk, flour, and sugar…However, you can alter the final cake by altering the amounts of mix elements contained in it. Further research also includes people and or physical process as additional P’s in the marketing mix. Marketing Mix by definition is, “having developed a strategy, a company must then decide which tactics will be most effective in achieving strategy goals. Tactical marketing involves creating a marketing mix of four components—product, price, place, promotion—that fulfills the strategy for the targeted set of customer needs” (Marketing Mix Planning, 2008) The first element of the marketing mix is the product. The product is the good or services that the business is trying to sell. When businesses are selling the product, they have to discover to which whom the product is going to target. “Having the right product for your target market (that’s the people or businesses you want to sell to) requires knowing what they need and want.” (Johannes, C. 1999). Research indicates that most businesses will conduct a test similar to the scientific method. The business first begins by gather information regarding their targeted audience. They do this by market research to observe and collect data regarding...
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...The Problem In 2006 it became apparent that Mountain Valley Middle School students were not achieving at an adequate level in Literacy. The school joined the Western Maine Literacy Initiative and set the goal to develop and teach research-based strategies intended to help the students navigate non-fiction text in all classes. The 2007 and 2008 Maine Educational Assessment (MEA) results showed steady growth in the area of literacy. When the results were released in 2009 only 4% of eighth grade students did not meet literacy standards with 81% meeting and an unprecedented 18% exceeding the standards. The data from the 2009 NECAP showed only 42% of Mountain Valley Middle School students were achieving at the proficient benchmark in math. The NECAP data also indicated students were not adequately responding to constructed response questions. It was decided for the 2010-11 school year that dedicated research and implementation of strategies and instructional methods would be put into place to drive toward better instruction in mathematics. Students would also be taught tools to better navigate short answer and constructed response questions. The RTI initiative was viewed as a good place to start making pedagogical changes to the school environment to make the necessary changes that would allow students to be more successful in their learning endeavors. School Profile Mountain Valley Middle School (MVMS) is located in the town of Mexico, Maine. It is part of the Region School...
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...Table of Contents Executive Summary 3 Industry Success 3 Coach Strategy 3 Company and Industry Overview 4 Company Overview 4 Industry Overview 5 Apparel and Accessories Industry 5 Luxury Products Industry 5 Michael Porter’s five forces model 8 Competitive Force 1: Rivalry among Competing Sellers (Moderate) 9 Competitive Force 2: Threat of New Entrants (Low-Moderate) 9 Competitive Force 3: Threat of Substitute Products (Moderate-High) 10 Competitive Force 4: Bargaining Power of Suppliers (Low) 10 Competitive Force 5: Bargaining Power of Buyers (Low) 11 Industry Driving Forces 11 Increasing Globalization 12 Marketing Innovation 12 Changing Societal Concerns, Attitudes, and Lifestyles 13 Key success factors 13 Cost 13 Quality 14 Brand Image 14 Competitive strategy analysis 14 Vertical Integration 15 Transaction Cost Economics 15 Cooperative Strategies 16 Offensive Strategies 16 Defensive Strategies 17 First Mover Advantages 17 Financial Effects 17 SWOT Analysis 18 Strengths 19 Good Position – Strong Brand Image of “Affordable Luxury” 19 Excellent Customer Service 19 Strong Performance despite Weak Economy 19 Comprehensive Distribution Channels 19 Strong Financial Position 20 Weakness 20 Geographic Concentration 20 Dependence on Independent Manufacturers for Procuring Merchandise 20 Declining Operating Margins 20 Opportunities 20 Expanding Market 20 Joint-venture 21 Gaining Higher Revenue by Increasing Online Sales 21 Threats 21 Counterfeit...
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................................................................................. 11 Short-Term Recommendations ....................................................................................12 Long-Term Recommendations.....................................................................................13 Conclusion ...................................................................................................................14 Bibliography ................................................................................................................16 2 Executive Summary Company Overview Coach, Inc. is a preeminent US-based leather goods and accessories company providing diversified merchandize comprising handbags, wallets, men’s and women’s accessories, outerwear, scarves, fragrance, just to name a few. The firm was founded in 1941, and it was in 2000 that Coach became a publicly traded company listed on New York Stock Exchange. As of...
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...B.S. 2825 Chip Shot Dr. Matthews, NC 28104 Phone: 704-456-8195 E-mail: daniel.goings@ucps.k12.nc.us Objective Seeking a position as a coach in order to display my many experiences as a coach and teacher. Education 2015-present Doctoral program of Sports Management North Central University 2012-2014 MED Special Education, North Central University, 2010-2013 Lateral Entry Program-UCPS, Special Education Teacher 1994-2001 Benedict College, B.S. Therapeutic Recreation Special Education Teacher 2008-present, Behavior Focus Teacher UCPS-Monroe High School Develop instructional and behavioral intervention activities for students with severe chronic behavior issues. Responsibilities include tutoring students, correcting classroom work, intervening on student behavior, preparing classroom materials and assisting students on computer based learning called Compass Learning.Depending upon individual assignment, duties may also include clerical work such as typing and duplicating materials, providing basic first aid, or supervising students through the school day. High School Coach 2006-Present, Def. Coordinator/ D-line coach/Asst. Head Football Coach; Head Middle School Wrestling Coach;Asst. Baseball Coach UCPS-Monroe High School Position is responsible for coaching student athletes in game strategies and techniques to prepare them for athletic competition. Position motivates student athletes to develop an appreciation of the sport. Residential...
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...Colin Graves Coach Case Study Dr. Malik Coach is a designer brand that focuses on handbags for women as well as other items such as luggage, wallets, shoes, belts, and other accessories as well as a line for men. Coach’s strategy focuses on matching luxury rivals in quality and style, but beating them in price by at least 50%. With this price advantage they attract more of a middle-class consumer as well as upper-class consumers. Another key part of their strategy is their multichannel distribution model. This model is made up of indirect wholesales to third-party retailers, but it also focuses on direct-to-consumer sales. This direct-to-consumer sales strategy accounted for 87% of sales and their wholesale segment was in 970 department stores in 20 different countries in 2011. With this success Coach is still looking to expand globally and build a market share through e-commerce sites. The luxury goods market is divided into three categories: haute-couture, traditional luxury, and the growing submarket “accessible luxury”. Haute-couture is at the top of the market offering a high-end custom product that caters the extremely wealthy, while you have traditional luxury such as Prada, Burberry, Gucci, Polo and many others. This industry is an industry that relies on creative design, high quality, reputation, and attracts consumers through brand loyalty. This brand loyalty comes from an emotional sense of wanting status and feeling value in their purchases. In 2010 consumers...
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...INTRODUCTION Background in Brief: Coach was first established in 1941, as a small family run leather goods manufacturing business. Over time Coach became recognized as a premium brand that provided superior quality leather goods in classic styles and in the 1980`s it opened exclusive Coach retail stores. Coach was sold to Sara Lee in 1985 and experienced rapid expansion. Coach`s product portfolio was expanded to include, accessories, luggage and briefcases and many more exclusive Coach stores and Boutiques were opened. By the late 1980`s there were 12 exclusive Coach retail stores as well as approximately 50 boutiques selling Coach products within lager department stores. While Coach initially grew it started to lag behind its competitors in terms of trendiness and sales began to decline. In 1996 Krakoff joined Coach and he was instrumental in positioning Coach as an ‘accessible luxury brand`` for it was understood that price was a source of competitive advantage for the brand in the luxury market. In October 2000, Coach went public under the name of Coach Inc. By 2005Coach`s revenues tripled and their share price increased more than 900 % since their IPO in 2000. The Organization Today: Coach is one of the most recognized fine accessories brands in the U.S. and in targeted international markets. Coach is a leading American marketer of fine accessories and gifts for women and men. Their product offerings include women’s and men’s bags, accessories, business cases, footwear...
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...Page 1 5/22/2006 AVOIDING ABILENE: BREAKING OUT OF GROUPTHINK by Dr. Bea Carson Introduction Have you been trapped in the frustration of meetings that were not functioning well? Have you sat in a meeting where you did not speak your mind because you knew the risk, or the futility of it? Perhaps you suffered in more bad meetings than you participated in useful ones. Did meetings, when nothing of value was accomplished, seem a terrible waste of time, yours and everyone else’s? Reflecting on it later, did you wonder what it was that caused the teams to be so ineffective? The situations that led to these non-working meetings tend to fall into three categories: 1) We are so sure that everyone is in agreement that we don’t want to be the lone dissenting voice. 2) Our team has always been “right.” We have been on the cutting edge for as long as anyone can remember – therefore we must be “right” now. 3) The boss says we must – therefore we must. After biting our tongues through these exasperating meetings, the next thing we know something blows up (figuratively or literally) and we berate ourselves for not having said something. What causes this ineffective – actually, dysfunctional – behavior and how do we stop it? Let’s start by putting names to those three situations described above. © 2006 Carson Consultants 1187 Neptune Place Annapolis, MD 21401 410-349-1326 www.carson-consultants.com Avoiding Abilene Bea Carson Page 2 5/22/2006 Scenario...
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...Professional Career Coach (CPCC) and the first Certified Professional Résumé Writer (CPRW) to open a career coaching practice in Kenya. Her business partner holds the Certified Employment Interview Professional (CPRW) Credential making the team at Intellect Career Centre quite comprehensive. Eileen is setting the stage, positioning herself as career coaching specialist in the Eastern Africa, professionalizing the whole career development landscape in the region which so far has been characterized by emergence of recruiting firms. She reckons that the later are easy to start, operate and make quick returns; career coaching is more complex to start, requires long-term commitment, accountability and also rigorous credentialing, meaning not everyone can become a coach. Eileen is introducing the "concept" of executive career coaching, providing a broad menu of unique services including coaching for excellence, executive résumé writing, coaching for interviews, job search strategies and working with organizations to adopt career coaching as a best practice in organizational development (OD) As social-economist, Eileen has worked in various capacities, mainly as a business development advisor across Eastern African region. She has worked for a renowned regional microfinance institution, international development organizations (NGOS), export promotion and SME development amongst others. All these engagements built her capacity and empowered her to become a versatile career coach. Walking the...
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...styles of two successful NCAA basketball coaches: Bobby Knight and Mike Krzyzewski. First, the paper will identify the leadership perspective of each coach. Leadership Perspectives Coach Knight and Coach K were at the center of and embodied the will of their teams. Northouse (2010) described this as a process between the leader and followers…leaders affect followers and vice a versa. Coach night devised a system he expected the team to follow. He said to the players, “Follow our rules, do exactly what I tell you and you will not lose (Snook, Perlow, & Delacey, 2005).” In a similar fashion, Coach K taught discipline too. He invested heavily in drills and skills while focusing on the needs of each player…helping players become a team. Interesting enough they both had one rule to follow…don’t do anything that will harm the team (Snook, Perlow, & Delacey, 2005). Besides a leadership process, each coach used personality to influence team results (Northouse, 2010; “How does“, 2007). Coach Knight’s demanding behavior, meticulous plans and expecting perfection from players is evidence of a conscientiousness personality. He was also described as intimidating a sign of overusing his strength (Straw, 2002) of conscientiousness making people uncomfortable in his presence that caused his demise (Snook et al., 2005). Coach K used his openness and agreeableness personality styles by communicating up close and personnel…establish instant trust...caring for each other. This...
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...Albert Cupo Coach Case 2/22/13 1. The defining characteristics of the luxury industry in 2012 are a cross between a status symbol and desire for luxury goods because of extra disposable income. In the past year going forward, a projective increase of millionaires brings people on a search for optimal quality and specific brand preference. People will only be willing and able to afford such products such as these in the luxury sector if the income presents itself. As people make less money because of the economy and layoffs, the less these companies will make. This is a perfect example of the elasticity of demand in relating to income because of the rather high involvement purchase decision to which people will certainly not think of parting with a large sum of money when they have to provide for their families. In the present years, people desire to outdo each other especially in the middle class with a “fake rich” mentality where people want to make believe they have money. Luxury goods have become a gateway to competition amongst the younger generation where parents are seen spending innumerable amounts of money on their children so they can be seen as fashionable in school. This is great news for the Coach Company to expand their line even further to cater to a younger crowd of consumers. Coach already has an advantage in their line of handbags for the fact that their price point is nowhere near Louis Vitton or Fendi. Overall, the industry is nothing more...
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