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Coach Swot

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Submitted By tbsmith318
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Coach SWOT Analysis
Tiffany Smith
Columbia Southern University

Coach, Inc. is a company that produces and sells luxury accessories for men and women. Coach markets itself as the leading American luxury leather goods company. It specializes in the design and marketing of handbags and accessories worldwide. Its product include handbags, womens and mens accessories, such as money pieces, wristlets, cosmetic cases, key fobs, belts, electronic accessories, wallets, as well as, other leather accessories It is a publicly traded company that began in 1941 as a family owned business. Today, Coach is available in five continents in over 1,000 directly operated stores. Products are also sold at department stores and outlet stores (Coach, 2015).

Strengths Coach, Inc. brands itself as the leading luxury leather goods company in the United States. The company began in 1941, so it has over 70 years of designs to use or recreate. Due to the long history, Coach has developed a reputation among for quality products and become one of the most recognized brands in the accessory world. Throughout its history, the company has insisted on quality and value, therefore retaining loyal customers who buy its products. (Coach, 2015). Coach products are available in locations globally including: Directly-owned and operated Coach Retail and Outlet Stores in North America, Asia, and Europe, through Coach website, along with informational websites for over 20 other countries, and Coach stores located within select department stores and specialty retailer locations (Coach, 2015). Coach, Inc. has a wide range of consumers due to the variety of products in a range of prices. Coach products are available at Coach outlet stores, which attracts lower income consumers that want to purchase quality at a fraction of the cost.

Weaknesses Coach, Inc. hasn’t fully expanded into other

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