Coaching Psychology is a relatively new but fast growing branch of psychology. It is aimed at those who are doing well in their life, but have some area or areas that could be improved by objective thinking and attention to underlying feelings that may be preventing change. Goals are the way individuals create and write their goals, to be effective, is very important. It is an individual’s subconscious mind that needs to influence. The way an individual thinks and believes is a direct effect on one’s inner self. The theory of goal setting is based on the fact that the subconscious mind does not know the difference between fact and fiction.
Coaching psychology as a practise is a relatively new phenomenon which encourages an individual to realise and ultimately develop their personal strengths and attributes. Although it is a new practice, psychologists as a whole are yet to determine an exact definition of the meaning coaching psychology. However one of the most applicable definitions to this subject matter is “Coaching maybe defined as a goal - directed multifaceted process for enhancing people, work and life and, as an industry, it has and still is experiencing rapid growth” (Brock, 2006). This essay will examine coaching psychology and how its research will benefit the development of executive coaching and how previous research can enhance this particular sector in psychology. Some of the main areas that will be explored are how positive psychological research has informed this particular area as a whole, the relationship between a coach and client, what qualities make for a good coach and how future research can improve our knowledge and the practice of executive coaching.

Positive psychology despite, being considered an applied science it is an empirical science by virtue of scientific method and research. Positive psychology is imperative to the practice of executive coaching as it concentrates on utilising an executives/managers ability to improve an “individuals traits which manifest themselves as character strengths and talents” (Peterson 2006). Both positive psychology and coaching psychology are concerned with how one can improve themselves in all aspects of their lives, which has an incidental effect on their work. Research which explores such subjects is presently limited as the research area and the actual field as a whole is relatively new. Positive psychology, unlike most other field of psychology not only focuses on how to improve the negative aspects of one’s nature but also...