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Coca Cola Annual Report

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Submitted By jordaj3
Words 891
Pages 4
Jeffery David Jordan
Short Paper: Annual Reports
BUS501 Business Communications
Dr. Lamer
3/25/2012

Short Paper: Annual Reports
Introduction
The Coca-Cola Company is the largest beverage company in the world. PepsiCo is a world leader in soft drinks and snacks globally. Together, both Coca-Cola and Pepsi combine to own over 70% of the soft drink market. This report studies the annual reports of both companies. The information in this report will look at any differences perceived in the approach each organization presents in its annual performance. What goals, challenges, and plans do the organizations emphasize in their discussion of results. The last section discusses how the format and organization of each report enhances or diminishes from the information presented.
Discussion
The information in each of the annual reports has similar information in them. The PepsiCo annual report is approximately half the length of The Coca-Cola Companies annual report. PepsiCo’s annual report is pleasing to the eye with the abundance of pictures, illustrations, and other graphics. As an example, PepsiCo begins their annual report with graphics containing a Pepsi can and a bag of Doritos stating “One billion times a day, in 200 countries and territories around the world, PepsiCo provides consumers with affordable, aspirational and authentic foods and beverages. Our consumers are refreshed, rejuvenated, and restored by PepsiCo’s beloved snack, beverage, and nutrition brands. That is the Power of PepsiCo” (Annual Reports). In contrast, The Coca-Cola Company’s annual report is rather drab. The report starts out without any graphics and begins with a statement of “The Coca-Cola Company is the world’s largest beverage company. We own or license and market more than 500 nonalcoholic beverage brands, primarily sparkling beverages but also a variety of still

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