...Introduction: Many small businesses grow by taking opportunities to diversify, although there are risks because of limited resources on all fronts. Businesses should weigh up the risks and costs of opting for growth carefully against the benefits. business diversification isn’t just selling more types of products. Developing a business plan that includes well-researched, strategic efforts will not only expand the reach of the business, but also help increase the value of existing services. Definition: Diversification refers to a strategic direction that takes companies into other productsand/or markets by means of either internal or external development. Diversification can take several forms, including: • new, related products or services to existing customers • new markets for existing products • new products for new markets Deciding how and when to diversify depends on you having: • thorough market and customer research for the new product or service • a clear development strategy - including trying a new line or service for a short test period with prototypes and test marketing before totally committing to the new project • sales, marketing and supply chain operations that can cope with the added demands DIVERSIFICATION1.Introduction There are basicallytwo broad forms of diversification as listed below: Related diversification occurs when a company develops beyond its present productand market whilst remaining in the same area. For example...
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...overtake the Coca-Cola Company as the top power in their market? The research that has been gathered is from secondary sources that are mainly from creditable online sources. Charts and graphs will also be used to visually show information on the Coca-Cola Company. A strength, weakness, opportunity, and threat analysis will help determine if Coca-Cola’s stock is a sturdy investment for a ten-year period. The results will include potential growth, stamina as a company, global competition, and statements of earnings from the past. We hope this analytical report will help you determine your decision on whether you should invest in the Coca-Cola Companies stock for a ten-year period. My company is confident that we have done the necessary research and utmost analysis needed to help the confidence of your final verdict. Sincerely, Patrick McDonald Owner of Freedom Energy Freedom Energy Company 1206 Mulholland Drive Malibu, California 91301 TABLE OF CONTEXTS EXECUTIVE SUMMARY iv INTRODUCTION 1 • Previous • Next [pic] • Add to Library (0) • Download • Print • Report this Essay • Facebook • Twitter • Google+ • Send • RATE THIS DOCUMENT • 4.5 • 1 • 2 • 3 • 4 • 5 DOCUMENT DETAILS • Views: 7 • Words: 2712 RELATED ESSAYS Coca-Cola Swot Analysis ...SWOT Analysis Being the leading manufacturer, distributor and... 3 Pages Swot Analysis of Coca-Co ...
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...Organizational Planning Coca-Cola was created May 1886 in a small pharmacy located in Atlanta, Georgia by Dr. John Pimberton. Back then, nine drinks a day were sold ("The Chronicle of Coca-Cola: Birth of a Refreshing Idea", 2012). Today Coca-Cola is the world’s largest beverage company servicing 200 countries and employing over 6700 people, and currently ranked number 58 on the Fortune 500 list. The company’s mission is to refresh and completely satisfy the world, provide supreme quality at an affordable price and fill hearts with joy to make a difference across the globe. The company included a vision that focuses on being a great place to work all while bringing the world a portfolio of quality beverage brands and maximizing long-term dividends to their shareholders. Coca-Cola also envisioned being responsible citizens that will make a difference by helping to build and support a sustainable community while continuing to be highly effective, lean and a fast moving organization (Coca-Cola Bottling Co., 2014) . Coca-Cola’s internal stakeholders consist of employees, managers, and owners, while their external stakeholders are customers, shareholders, creditors, suppliers and government bodies (Coca-Cola Bottling Co., 2014). Over the years, Coca-Cola has continued to grow and develop innovative ways to maintain their position in the business world as a global company. To continue this growth, the company has goals to more than double system revenue while increasing system...
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...Competitive Analysis Paula Collins, Candesse Ediger, Kristi Shimmin, Chadrick J. White ECO 365 September 2, 2013 Krissa Wrigley Current Market Conditions Competitive Analysis Determining the most appropriate product to launch into the market is a difficult process. This market analysis will help determine the specific factors to help Pepsi evaluate how well the product is received by consumers in the marketplace. This analysis is based on our competitor Coca-Cola as a comparison to our product. A brief history is discussed with a look at the demand, supply, and equilibrium prices in the market. Other elements discussed are price elasticity and cost structure, and recommendations made on how to maximize our profits and successfully compete with Coca-Cola. History The original Coca-Cola product is introduced and developed in 1886 by John S. Pemberton (Bhasin, 2013). In the next 15 years Coca-Cola is purchased and incorporated into a business by Asa Candler, and they had their first celebrity endorser musician Hilda Clark (Bhasin, 2013). Coca-Cola began to move into other foreign markets by 1906 and branched out to athletes for their endorsement of Coca-Cola. Coca-Cola was the first to manufacture a contoured glass bottle for their product, and launch production plants in the Philippines and Europe. Between 1906 and 1938 Coca-Cola had entered into numerous foreign markets including Canada, Cuba, Australia, Norway, and South Africa. By 1950 Coca-Cola was entering...
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...Coke Zero SWOT Analysis Monessa Catuncan Trident University International SLP 1- Segmentation and Targeting Product/Brand Analyzed/Corporate Background- Since Coke Zero was first introduced to the US market in 2005, the soda drink has brought numerous accolades and profits to its parent company, Coca Cola. Coke Zero is a low-calorie variation of Coca Cola made to have the “real Coke flavor” without any of the adverse ingredients (The Coca-Cola Company.com, n.d.). While Coke Zero had a rough beginning, the product has since boomed into one of the most successful beverages out of the Coke brands. Coke Zero currently markets under the Coca Cola Enterprises NYSE symbol (CCE) and the product is sold in 130 countries around the world with its strongest markets currently being North America and Europe. The beverage’s sales numbers have increased by double-digits every year since 2006 with no signs of slowing (McWilliams, 2010). According to the last two Coca Cola Company Form 10Ks, Coke Zero saw continued success with its sales increasing by 15 percent in 2010 and 11 percent in 2011. The company’s profit margin and market share has also increased through its newest soda beverage. Since 2005, Coca Cola Enterprise’s profit margin has held around sixty-percent, and its market share averaged about $3.00 per share with a spike above $5.00 in 2010. CCE’s cost structure primarily focuses on variable products such as syrup, artificial sweeteners, and metal for its cans...
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...External Factor Analysis Summary on Coca-Cola Richard Lee Columbia Southern University The Coca-Cola Corporation provides consumers over five hundred brands and is the world's largest beverage company. The company has its headquarters in Atlanta. The organization conducts operations in over two hundred countries. This is the reason they have the largest beverage distribution and average 1.6 billion served daily (The Coca Cola Company, 2012). Coke was declared the world’s most valuable brand in 2011. Coke is also the leading company in the production of non-alcoholic beverages (Interbrand, 2011). The various variables which are to be taken into consideration in this analysis include political economic, social and economic factors, technology and SWOT data (Strategic Management Insight, 2013). See Table 1 for weighted factors of identified threats and opportunities. Political factors Political factors plays part in ensuring some effect on the production and selling behavior of the company. Political factors, however have a neutral effect on the coke industry. This is because environmental protection laws have been put forward by the government which, ensuring the company does not pollute the environment during their production. Coca Cola Company, however adjusted the protection laws...
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...4 SWOT ANALYSIS 5 MARKETING 3 STRATEGIES 2 SALES FORCASTING 3 COCA-COLA SWOT ANALYSIS 4 PEPSICO SWOT ANALYSIS 4 CONCLUSION 4 EXECUTIVE SUMMARY Purpose Recently our company has been interested in the comparison of other companies so that we may learn from the successes and mistakes of others. With an analytical view, companies that have failed can be broken down and show the decaying process that lead to their demise. On the other hand, we can also break down a successful company and adopt a similar business approach in hopes that we can understand and be even more successful than our predecessors. The nature of our business led me to compare Pepsico and Coca-Cola. Both of these companies have had major ups and downs, and on the contrast they have also been very successful companies. This report will analyze the company history, mission statements, business strategy and financial history. Results in Brief Once upon a time, in a simpler more innocent world, one could order a cola without being asked “Which one?” That world is no more. Over the years, companies like Pepsi and Coca-Cola have spent a great deal of time and energy encouraging people to choose soft drinks more than any other beverage because soft drinks have become part of American life. Coca-Cola is a 100-year old soft drink that started out as anything but soft. It was, first and foremost, a medicine. However, as a result of Robert Woodruff’s brilliant perception, Coca-Cola...
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...many uncertainties organizations face when operating their businesses. These uncertainties can be limited if organizations perform environmental scans for their organizations. Environmental scanning assists businesses in providing information from internal and external environments to the executives so measures can be taken to take advantage of the information and succeed. SWOT (strengths, weaknesses, opportunities, threats) analysis is a key element of environmental scanning process which provides detailed information for the organization that can assist in growth and profits. Environmental scanning and SWOT analysis and how organizations use these tools to succeed and grow will be discussed in this paper. Environmental scanning is a process which monitors, evaluates, and disseminates information from internal and external environments to the people of the organization responsible of making decisions regarding growth and success of the company. Scanning the natural environment, societal environment (STEEP analysis), and task environment are the key elements of identifying the external environment. SWOT analysis should be performed to assess the internal environment of the organization. (Wheelen & Hunger, 2010) In scanning the natural environment, strategic managers must assess physical resources, wildlife, and climate. “The concept of sustainability argues that a firm’s ability to continuously renew itself for long-term success and survival is dependent not only upon the greater...
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...Midterm: Social Media Case Study Brief Company History Coca-Cola was first introduced to the market in 1886 and has since been the leader, manufacturer, distributor and marketer within the carbonated soft drink and syrup industry ever since. The worlds leading soft drink was developed by John Pemberton, originally designed to work simply as a carbonated machine. Later, the formula Pemberton created was sold in a pharmacy for a mere five cents a bottle and became a town phenomenon. Coca-Cola’s mission is to, “Strive to refresh the world, inspire moments of optimism and happiness, create value and make a difference.” Today, consumers still can “Open Happiness” from the bottle, which features the minimally alternated Coca-Cola logo designed by Frank Robinson back in the late 1800’s. Coca-Cola hasn’t strayed far from its original mission, vision and brand image, which has certainly contributed to the strong consumer loyalty they continue to maintain. Strategy and Objectives Coca-Cola strives to maintain their competitive edge over their main competition, Pepsi. Though there have been numerous market shifts, which may have perhaps altered their strategy, Coke is persistent to uphold their top status. Today, consumer loyalty is the utmost important asset to a company, which is why Coca-Cola initiated the campaign strategy called Expedition 206. Within the modern world of social media there comes discussion, criticism, brand interaction and most importantly to a brand, they...
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...Coca-Cola strategy Today, our Coca-Cola Company serves consumers in over 200 countries and has expanded to about 400 licensed brands. The issue we face is how to continue growing and adjusting to local demands, while at the same time building a coordinated strategy with direction from the center. Thus, we need to come up with a blended solution that can combine standardization and localization. Coca-Cola has pursued many strategies of localization and also standardization, yet none of them were successful. However, the midpoint strategy of my predecessor Neville Isdell was most successful. Our company needs to develop a marketing mix in which each channel of distribution is taking local and standard strategies into account. In order to target the right market, our employees must have flexibility, but also central coordination, to develop standards of promotion, product and price. I recommend using a blended strategy based on the reasons I will mention now in the SWOT analysis. The strength of a blended strategy includes increased recognition that our company gains when acting globally and personal relationships maintained by acting locally. Global themes like “happiness” and “enjoyment” are consistent across countries and therefore, can be used in a successful global marketing campaign. Because those marketing themes are globally consistent, our products can provide a bridge between different cultures. Furthermore, localizing our strategy can help in satisfying specific customer...
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...CONTENT PAGE 1. INTRODUCTION..................................................................................................3 1. Information System: An Overview............................................................3-4 2. Brief history of Coca-Cola.........................................................................4-5 2. Analysis of Internal and External Forces............................................................5 1. The Coca-Cola SWOT Analysis...................................................................5-7 1. Internal Forces.......................................................................................8-9 2. External Forces.....................................................................................9-10 3. Information System Incorporated.....................................................................11 1. Value of Information System......................................................................12 1. Value Chain Analysis...........................................................................12-13 2. Competitive Advantage..............................................................................14 4. CONCLUSION....................................................................................................15 5. REFERENCES..............................................................
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...Course project part 3 Organization Change Coca cola and PepsiCo HRM 587 Managing Organizational Change Professor Michael Komos June 4, 2015 Prepare By Pragnesh Patel Email: pragnesh265798@gmail.com 630 827 2281 (Cell) Contents Diagnostic Model Selection 3 The McKinsey 7S Framework 3 Data Analysis 5 SWOT Analysis 7 Coca Cola 7 Strengths 7 Weaknesses 7 Opportunities 7 Threats 7 PepsiCo 8 Strengths 8 Weaknesses 8 Opportunities 8 Threats 8 Added Threats and Resistance to Change 9 Recommendations 10 References 11 Diagnostic Model Selection The McKinsey 7s Framework The McKinsey 7s model has been selected for this analysis as the most applicable to the changes that have occurred and continue to occur at Coco cola and PepsiCo. This model best suitable for competitive environment and achieve forecasting goals. The 7-s model can be implements many aspect of organization for example it improve effectiveness of company by using best strategy and creating good communication between all employees and determine factors by using current situation for future planning. This model is very useful for those companies which work on different projects by making team with particular time period. It include following seven elements: * Strategy: It make plan which is helpful to organization to take advantages over competition. * Structure: It establish proper structure who report to whom. * Systems: it prepare daily task for every employees...
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...Chapter Eight Case Study - Coke Zero Coke Zero Coca Cola has been the leader in the soft drink market for decades, consistently besting their nearest competitor, Pepsi. The struggle for the top spot has been on-going for over one hundred years, and at times has been fairly interesting. Both companies have been trying new strategies, flavors; can designs and even recipe changes in order to gain market share, niche competitive advantage as well as a sustainable competitive advantage. (Lamb, Hair Jr., & McDaniel, 2013, p. 26) Both companies constantly change their products and their marketing techniques in order to secure an advantage over one another. Coca Cola over the years has used common good business practices in order to evaluate their business, so they would know which direction to take it, next. Sometimes their choices were effective, other times they were not. A Coca-Cola marketing situation comes to mind going back to 1985, when seemingly out of the blue, Coke changed their formula. The onslaught of public outcry then began, forcing Coca Cola to re-think their strategy and into damage control mode. It was either a brilliant strategy designed to be a publicity stunt, or one of the worse blunders ever in corporate America. The answer is still not clear to this day, however the results were interesting and have been fodder for Marketing classes ever since. News about the “New Coke” dominated the airwaves for weeks on end, and people rushed out to try it. Most did...
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...………………………..…..2 Introduction 4 Task 01 – Report 6 (LO 1.1) Strategic context 6 (LO2.3) Stakeholder analyzing 9 (LO2.1) Organizational audit 11 Porter’s Value Chain for Coca Cola Company 11 VRIO Framework 14 (LO 2.2) Environmental audit 16 PEST analysis 16 Porter’s five forces analysis 18 SWOT analysis for Coca Cola Company 20 (LO1.3) Different planning techniques 22 Product life cycle 24 BCG Matrix 25 GE Matrix 26 (LO1.2) Criticisms of strategic planning 27 (LO 3.1) Ansoff’s Growth Strategies 29 (LO3.2) Future strategy for the Coca Cola Company 33 (LO4.1) Roles and responsibilities for strategy implementation 34 (LO4.2) Resources requirements for new strategy (Water purification system) 36 (LO4.3) Time scale to monitor the strategy 37 Conclusion 38 References 39 List of Figures IV. IV. Figure Page Number Figure 01 – Stakeholder analyzing 9 Figure 02 - Porter’s Value Chain 11 Figure 03 - VRIO framework 15 Figure 04 - PEST analysis 16 Figure 05 - Porter’s five forces analysis 19 Figure 06 - BCG Matrix 25 Figure 07 - GE Matrix 26 Figure 08 - Ansoff’s Growth Strategies 29 Figure 09 - Ansoff’s Growth Strategies for Coca Cola 32 Figure 10 - Time scale……………………………………………………………………......37 Introduction In this assignment describe the strategies of the Coca-Cola Company. Because of this module can understand important of the business strategies for the organizations. These things are helping us to applying things into working...
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...Introduction • The Coca- Cola Company was incorporated September 5, 1919. • The company is the leading nonalcoholic beverage company. • Coca-Cola offers over 500 different brands. • Coca-Cola “originated as a soda fountain beverage in 1886 selling for five cents a glass” (The Coca- Cola Company, 2015) in Atlanta, Georgia. • Coca-Cola puts its ““Focus on needs of our consumers, customers and franchise partners” (The Coca- Cola Company, 2015) {The Coca-Cola Company is the leading and the most popular nonalcoholic beverage (soft drink) company. Coca- Cola connects with its consumers on a level where the consumers feel comfortable with the company. Because the company has been around for so long, many customers knows what the company stands for and continue to remain loyal to the company.} Coca-Cola Brands “The Company owns or licenses and markets more than 500 nonalcoholic beverage brands, primarily sparkling beverages but also a variety of still beverages, such as waters, enhanced waters, juices and juice drinks, ready-to-drink teas and coffees, and energy and sports drinks” (Forbes, 2015). {The Coca-Cola company offers its consumers a variety of different beverages to choose from. By meeting the different tastes of consumers, the company is able to successfully satisfy customers worldwide. The different brands developed by Coca-Cola include Diet Coke, Dasani, Sprite, Fanta, and many more.} Target Market • Coca-Cola’s target market includes consumers from all demographics...
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