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Coca Cola vs Pokka

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Submitted By sylviatan
Words 1713
Pages 7
Background of company
The Coca-Cola Company is an American multinational beverage corporation and manufacturer, retailer and marketer of nonalcoholic beverage concentrates and syrups, which is headquartered in Atlanta, Georgia. The Coca-Cola Company is a global business that operates on a local scale, in every community where it does business. It is able to create global reach with local focus because of the strength of the Coca-Cola system, which comprises its company and our more than 250 bottling partners worldwide.
The Coca-Cola system is not a single entity from a legal or managerial perspective, and the Company does not own or control all of our bottling partners.
Coca-Cola operates through multiple local channels. It manufactures and sells concentrates, beverage bases and syrups to bottling operations, owns the brands and is responsible for consumer brand marketing initiatives. It’s bottling partners manufacture, package, merchandise and distribute the final branded beverages to their customers and vending partners, who then sell coca-cola products to consumers.
All bottling partners work closely with customers -- grocery stores, restaurants, street vendors, convenience stores, movie theaters and amusement parks, among many others -- to execute localized strategies developed in partnership with our Company. Customers then sell coca-cola’s products to consumers at a rate of more than 1.9 billion servings a day.
Pokka Corporation (Singapore) Private Limited was founded in 1977 and is based in Singapore. Pokka Corporation (Singapore) is the Asian flagship of Japanese beverage company Pokka Japan.
Singapore is the nerve Centre for Pokka's operations in Asia. It has one branch and a joint venture manufacturing company in Malaysia and a subsidiary in Hong Kong. Pokka is owned by Sapporo Holdings, Japan's fourth largest brewer by volume and makers of Yebisu and

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