...Communication in Business Student’s Name Institution 1.0 Executive Summary This report contains an analysis of the corporate social responsibility programs or policies of the Coca-Cola Company. It has identified pertinent issues that affect CSR policies and how an organization has to act responsibly. Coca-Cola Company has been a market leader in the soft drinks industry. However, in the recent past they have received negative publicity and unhealthy competition from worthy competitors like Pepsi. This report, therefore, finds out the discrepancies existing between Coca-Cola’s business strategy and their common practice. It, therefore, discusses the CSR projects implemented by the Coca-Cola Company and gives recommendations on how Coca-Cola will continue to operate a sustainable business. Table of Contents 1.0 Executive Summary…………………………………………………………………………..2 2.0 Scope of Engagement………………………………………………………………………...4 3.0 Current Understanding of CSR………………………………………………………………4 4.0 Examining Coca-Cola’s CSR Commitment………………………………………………….5 5.0 Discrepancies between Communicated Intention and Corporate Practice…………………...7 6.0 Recommendations…………………………………………………………………………….7 References………………………………………………………………………………………...9 Communication in Business 2.0 Scope of Engagement Business social responsibility is a core success factor for any organization. While acting to fulfill its mandate, an organization must not infringe on the interest of the community or...
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...mission of the Coca-Cola Company is to refresh the world. In order to refresh the world, Coca-Cola has to reach the world and distribute the refreshments throughout the world. The Coca-Cola Company has done just that since its establishment in 1886. Since establishing themselves in the beverage market, Coca-Cola has earned more than $15 billion in revenue, employed more than 150,000 employees, and has products in over 200 countries. Coca-Cola has had to research the global and domestic markets to ensure a need for their product. With the research, comes compliance in all regulations when distributing or creating the product in global and domestic areas. Companies have their own procedures in place to guide employees through the ever-changing needs of consumers. These procedures provide an example to the employees regarding the conduct of the employees as business is conducted within global and domestic markets. The procedures also help in the decision-making of company executives as they explore expanding business in the global market. The Coca-Cola Company is a perfect example of a company using both domestic and international marketing. Marketing’s importance in the business world increases day by day. For Coca-Cola to market at a domestic level, they must promote their local products to local consumers in local markets and satisfy the needs of the local consumers. For Coca-Cola to market at a global level, they must promote multinational business all over the world...
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...October 28, 2010 The Coca Cola Company Many corporations have implemented the green initiatives to their business operations. The Coca Cola Company is one of the companies in the business industry that focused on the green initiative that protects the environment, conserve resources and enhance the economic development of the communities where they operate. They also identify the driving forces behind the initiatives of the company and how Coca Cola implemented the International Organization for Standards (ISO) 14000 protocols. The company has an enduring commitment to building sustainable communities. Coca Cola History Coca cola company is the world's largest beverage company, refreshing consumers with nearly 500 sparkling and still brands. Along with Coca cola recognized as the world's most valuable brand, the Company's portfolio includes 12 other billion-dollar brands, including Diet Coke, Fanta, Sprite, coca cola Zero (Coca Cola.com, 2010). They are globally the No. one provider of sparkling beverages, juices and juice drinks and ready-to-drink teas and coffees. Consumers in more than 200 countries enjoy the Company's beverages at a rate of nearly 1.6 billion servings a day. This company has expanded the business by accommodating customers and suppliers with Diet Coke with others including Caffeine-Free Coca-Cola, Diet Coke Caffeine-Free, Coca-Cola Cherry, Coca-Cola Zero, Coca-Cola Vanilla, and special editions with lemon, lime or coffee (Coca Cola.com, 2010). ...
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...Business Analysis During this research work, Coca-Cola Company will be studied in order to review: 1.-Company Background 2.-Company Mission 3.-Company Vision 4.-Coca-Cola Business Environment 5.-Income Statement (Comparisons between Coca-Cola vs. PepsiCo). 6.-Balance Sheet (Comparisons between Coca-Cola vs. PepsiCo). 7.-Cash Flow Statement (Comparisons between Coca-Cola vs. PepsiCo). 8.-SWOT Matrix 9.-Economic trends and influence to Coca-Cola Company 10.-Strategies used by Coca-Cola Company 11.-Technological Advantages 12.-Coca-Cola and Globalization 13.-Coca-Cola’s Human Resource Management 14.-Management Decisions 15.-Conclusion Company Background So the first let’s find out who is Coca-Cola, where it’s come from, how big is this company, where you can find its products, since when is the market, who are the principals competitors from this company to have a better understanding who is this company. What is Coca-cola and where it’s come from? Coca-Cola is a beverage which is carbonated soft drink, was invented by Doctor John Pemberton who was a pharmacist form Atlanta, Georgia in May 1886, then 1887 Asa Candler bought the formula from John. By late 1890s, Coca-Cola was one of America’s most popular fountain drinks, because of a very aggressive marketing campaign; as a result the syrup sales went over 4000% at that time, then by 1960’s the soda fountain consumption declined its popularity and bottled soft drinks and fast food restaurants became popular...
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...Company Name: Coca Cola "At the Coca-Cola Company we strive to refresh the world, inspire moments of optimism and happiness, create value and make a difference." ( theCoca-colacompany.com) Introduction: The Coca-Cola Company, is an multinational American Corporation that manufactures, retail and markets beverages and over 500 other brands in over 200 different countries, but it is best known for its flagship product Coca-Cola. rough estimates indicate that the world drinks around 1.8 billion servings of coca-cola each day, which is roughly a tenth of the world's population. From its birth in 1886, in the hands of pharmacist John Stith Pemberton, Coca-Cola or Coke as it is favorably called world over, has come a long way. Currently, Coca-Cola is a symbol of Western Culture in every nook and corner of the world. Coca-Cola was originally invented and intended to be a medicine before it was bought out and marketed by Asa Griggs Candler, a businessman whose clever and strategic marketing tactics led Coca-Cola to its current position of world dominance in soft drinks. Coca-Cola has remained a popular soft drink world over to this very day. The popularity influence has risen to a point where coke has been spotted being sold in the desert's of Africa instead of water. The popularity and market capitalization of Coca-Cola has come a long way, to a point where the term Coca-Cola-ization has been termed, which refers to the symbiotic transformations among youth and global culture...
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... | |Mohamed Reza Carrim | |09/04/2013 | | | Question 1: Theoretical elements of market segmentation, market positioning and market targeting Market Segmentation The purpose for segmenting a market is to allow your marketing/sales program to focus on the subset of prospects that are "most likely" to purchase you’re offering. If done properly, this will help to insure the highest return for your marketing/sales expenditures. Depending on whether you are selling your offering to individual consumers or a business, there are definite differences in what you will consider when defining market segments. When the focus is on segmented markets, the company's marketing can better match the needs of that group. Market segmentation allows firms to focus their resources more effectively, and with a greater chance of success. Companies who segment their markets match their strengths and offerings to the groups of customers most likely to respond to them. Differentiate your products and services to meet your customer needs and desires. Design or redesign new...
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...Communication in Business Student’s Name Institution 1.0 Executive Summary This report contains an analysis of the corporate social responsibility programs or policies of the Coca-Cola Company. It has identified pertinent issues that affect CSR policies and how an organization has to act responsibly. Coca-Cola Company has been a market leader in the soft drinks industry. However, in the recent past they have received negative publicity and unhealthy competition from worthy competitors like Pepsi. This report, therefore, finds out the discrepancies existing between Coca-Cola’s business strategy and their common practice. It, therefore, discusses the CSR projects implemented by the Coca-Cola Company and gives recommendations on how Coca-Cola will continue to operate a sustainable business. Table of Contents 1.0 Executive Summary…………………………………………………………………………..2 2.0 Scope of Engagement………………………………………………………………………...4 3.0 Current Understanding of CSR………………………………………………………………4 4.0 Examining Coca-Cola’s CSR Commitment………………………………………………….5 5.0 Discrepancies between Communicated Intention and Corporate Practice…………………...7 6.0 Recommendations…………………………………………………………………………….7 References………………………………………………………………………………………...9 Communication in Business 2.0 Scope of Engagement Business social responsibility is a core success factor for any organization. While acting to fulfill its mandate, an organization must not infringe on the interest of the community or...
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...Coca Cola Co. Part II Name MGT 521 Date Professor’s Name Coca Cola Co. Part II “The Coca-Cola Company is the largest manufacturer, distributor and marketer of nonalcoholic beverage concentrates and syrups in the world” (Coca Cola Company, 2002). The company is a top brand that is aware of the tasks that makes Coca Cola successful by operating responsibly. Coca Cola’s Business Environment Coca Cola’s Business Environment can be divided into internal and external. Internal business environment most important aspect consists of effectiveness in the product development, in the course of organization skills and valuable communication channels. Coca Cola should perform frequent evaluations of the company and be ready to take action if any issues are found that will affect the company or customer. External business environment can be very influential and have an effect on the company. In the external aspect knowing the SWOT analysis of Coca Cola will be very helpful, because the changes of the company will generate the opportunities and or the threats that Coca Cola officials must be conscious of. Coca Cola’s Financial Health Coca Cola Co. performance is an excellent channel for the future. Shows the history of what the company is all about, but lacks of upcoming tasks. The company’s total return, matched up with competition shows the best returns after the recession. Starting with the income statement of Coca Cola Co., and matching it with...
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...evaluate the elements of the macro environment and its relation to an organisation. Select an organisation which you are familiar with. Explain the elements of its macro environment and discuss how these element(s) affect your selected organisation. Recommend improvements that can be made by the organisation in managing the macro environment effectively. Criteria Description on the selected organisation Description on the general macro environment elements Identification and discussion on element(s) of macro environment that affects the selected organisation Recommendations to improve management of the macro environment in the selected organization 1.0 Introduction A macro environment comprises the external factors that can significantly impact its performance and ability to compete in its marketplace. These factors are often out of the control or management ability of a company. Factors typically include economic, demographic, political, and technological forces in business. Business owners and managers often spend copious amount of time and effort to assess the overall economic environment in order to determine the number and strength of each factor. Strategies and performance reviews can help owners and managers use the macro environment factors to create a competitive advantage for their respective companies. For companies with a global foot-print, their exposure to macro environment elements is magnified. The Coca-Cola Company, incorporated on September...
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...Transcript of Coca-Cola photo credit Nasa / Goddard Space Flight Center / Reto Stöckli PRESENTATION OUTLINE COCA-COLA HERITAGE TIMELINE 1886 -2013 How might Coca-Cola have responded differently when this situation first occured, specially in terms of responsibility to negative perceptions among Indians of Coke and other MNCs? If Coca-Cola wants to obtain more of India's soft drink market, what change does it need to take? Companies like Coca-Cola and PepsiCo in demonstrating their commitment to working with different countries and r especting the cultural and natural environments of those societies. WONG KIM MAY ESHA CHOWDHURY KHO XIAN WEI 3.1% of all beverages consumed around the world are Coca-Cola products. DO YOU KNOW? Coke make so many different beverages that if you drank one per day, it would take up 9 years to try them all. Coca-cola's $35.1 billion in revenue makes it the 84th largest economy in the world, just ahead of Costa Rica. The Coca-cola brand is worth an estimated $74 billion : more than Budweiser, Pepsi, Starbucks and Redbull combined. If every drop of Coke ever produced were put in 8-ounce bottles and laid end-to-end, they would reach the moon and back over 2000 times. DO YOU KNOW The red & white Coca-cola logo is recognized by 94% of the World's population. There are 33 non-alcoholic brands that generate over $1 billion in revenue. Coca-cola owns a whopping 15 of them. Around the world, the average person...
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...Coca cola company in Pakistan Coca Cola Company started its business in Pakistan in 1953, with the brands: Coca cola Sprite Fanta The name of the company was “coca cola beverage Pakistan limited”. The company was a result of a joint venture between coca cola international, Fraser, Neeves Singapore and packages ltd. It acquired many local bottling companies Pakistan, recently most of the bottling companies have been acquired by the company and now it has switched its attention to boost up their shares in Pakistan market. Plants of the company in Pakistan: There are many plants of coca cola company in whole over the Pakistan. The plants are in Karachi, Hyderabad, Multan, Gujranwala, Faisalabad, Sialkot and Rahim yar khan and Lahore. Quality Standard adopted by Coca Cola: What is a standard? A standard is a document that provides requirements, specifications, guidelines or characteristics that can be used consistently to ensure that materials, products, processes and services are fit for their purpose. Quality In Everything We Do Coca cola claims that it provides quality products to their customers because it states” quality in everything we do” .For us, quality is more than just something we taste, see or measure. Quality shows in our every action. We relentlessly strive to exceed the world’s ever-changing expectations, because providing top-quality products to the marketplace is our highest business objective. To efficiently accomplish this, the Company relies...
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...SITUATION (GENERAL) Coca Cola is known as a worldwide brand and you can almost find in every country a bottle or a can of Coca Cola. It is the top most popular soda drink in the world, with Pepsi Co. as its main rival. In fact, it is not only the most popular carbonated drink, but also the most sought-after beverage. With so many different types of drinks under the Coca Cola brand, for example, Fanta, Sprite, and Glaceau Vitaminwater, it naturally targets the mass market and appeals to consumers of different preferences. Hence, the current marketing strategy of Coca Cola should focus on retaining its market leader position, and increase sales and market share for profit maximization. Coca Cola used to adopt “the global marketing, local manufacturing strategy” and it worked to a large extent as it created much brand awareness and allowed it to enter new international market. Presently, Coca Cola has changed to a “local marketing, local manufacturing strategy”. COMPANY PROFILE (SECTION 1) Cola is a soft drink brand, which is sold in 127 markets and is globally worth $11bn. It started in 1886 in New York, and its creator was John Pemberton, an Atlanta pharmacist. Asa G. Candler, a natural born salesman, came along and transformed Coca-Cola from an invention into a business. Its popularity soared, and by 1895, Candler had built syrup plants in Chicago, Dallas and Los Angeles. To safeguard the brand from copycats and similar soda drinks, Coca Cola patents its brand name...
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...CSR Case Studies: Coca-Cola Prepared by the Kenan Institute Asia October 2010 Lead author John DaSilva, Project Development Manager, Kenan Institute Asia Research, editing, production and translation team Paul Wedel, Christine Davis, Richard Bernhard, Stephanie B. Soderborg, Pham Lam Thuy Quynh, Peeranun Panyavaranant and Kamonphorn Kanchana This case study was developed under the Global Compact Network Vietnam (GCNV). The Vietnamese Chamber of Commerce and Industry (VCCI) is the national implementing partner of GCNV with financial support provided by the United Nations Development Programme (UNDP). Kenan Institute Asia was selected as the project consultant for the Embedding Corporate Social Responsibility in the Vietnam through Research, Training and Curriculum Development Component. Coca-Cola 1 Coca-Cola Branding and CSR: How Coca-Cola Company protects its multi-billion dollar brand image through community-based water projects. Potable water for communities is a key element of a safe and healthy lifestyle. Access to potable water for drinking, cooking and cleaning is a basic need for everyone, but in many parts of the world, safe water is still a dream. It is predicted that over the course of the next 20 years, the situation will become worse, as more water resources are contaminated or disappear while the water needs of a growing population will only increase. In Vietnam, according to the Ministry of Natural Resources and Environment, an estimated 40%...
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...Questions | Marks Allocated | Obtained Marks | Introduction | 5 | | 1.1 Since its return to business in India, Cola has taken many CSR initiatives in India. Identify the initiatives according to the main six social initiatives identified by Philip Kotler. | 20 | | 2.1 Discuss the negative drawback of Soft Drink Industry like Coca Cola and Pepsi Companies in the developing world like India in terms of their effects on the environment, people and economy. | 30 | | 3.1 Discuss the roles of community people and local NGOs in controlling developing ecological sensitive projects. Mention the some actions taken from the case study. | 20 | | 4.1 In your opinion, do you think there is a moral responsibility for the governmental authority who firstly issued approval to start Coca Cola business in India? Prove your opinion with finding from the case study. | 15 | | 4.2 Do you think a conditioned renewal of license is a good decision? Support your opinion with evidence/examples of conditions. | 15 | | Conclusion | 5 | | Referencing | 10 | | Report Format | 5 | | Total | 125 | | CSR 611 Corporate Social Responsibilities FINAL ASSESSMENT I certify that this assignment is my own work, based on my personal study and/or research, and that I have acknowledged all material and sources used in the preparation of this assignment whether they be books, articles, reports, lecture notes, any other kind of document, electronic or personal communication I also certify...
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...of its ethics. This is business ethics. These companies have their own unique identities within the business world in our country. These companies have a responsibility to themselves, their employees, their stock holders and their customers to follow the legal and ethical principles and regulations that the US has set up. If these companies do not follow the regulations that have been set up for them concerning the basic business ethical principles, many issues can arise, both legal and ethical. Within the business world there are many different issues in ethics that may arise in a business environment. If these issues are not handled correctly then they may turn into a legal battle. Companies need to make it a top priority to give their employees and all who work close to the company an idea of what the company’s mission is and what their overall vision is. They also need to have the knowledge of what is expected of them on the job and how they are expected to act. This will allow the employees to put into practice the correct code of ethics and those policies and procedures that the company has put into place. Fair business practices dictates that a company must put forth good effort to deliver the best level of ethics on a continued basis so that employees, applicants and customers may receive them because they are entitled to them. The goal of this paper is to examine the ethical and legal theories that apply to an ethical situation in the Coca-Cola Company and look to find...
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