...Gabrielle Bonheur “Coco” Chanel was a woman who invented some of the classic fashion pieces we wear today. Coco Chanel was a very popular fashion designer beginning her career as a hat maker in France during the time period of 1910- 1983. She was the creator of the brand Chanel which is now famous all around the world. Her life motto was, “If you were born without wings, do nothing to prevent them from growing” ( Saltari and Manferto 23).The house of Chanel is still popular today and her clothing remains timeless. Three things that were noteworthy in Chanel’s life was her background, the launch of her brand, and her impact on designers today. Gabrielle Bonheur “Coco” Chanel was born on August 19, 1883 in Saumur, France. Chanel’s parents were named Jeanne Devolle and Albert Chanel. Her mom passed away a few years after and Chanel’s father dumped her on the grounds of an orphange. She was raised by nuns there who taught her the work of a seamstress. Some people say that the C’s in her logo were...
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...“How many cares one loses when one decides not to be something, but to become someone” -Coco Chanel. In the 1920’s it was almost expected to make something of yourself and that’s exactly what Coco Chanel did. As a successful fashion designer and business woman, she went very far in her lifetime. From her clothing, to her jewelry, to her perfume, Chanel knew exactly what women wanted to buy. Gabrielle Bonheur Chanel, also known as “Coco” Chanel, was born in Saumur, France on August 19, 1883. As a child, she grew up in poverty with her parents along with her five siblings. At 12, her life changed for the worst. Coco’s mother, Jeanne Devolle, died of bronchitis in 1895. After this tragedy took place, Coco’s father decided he didn’t want to take...
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...designers who created a daring and lasting impression on women's fashion within the twentieth century, Gabrielle "Coco" Chanel (1883–1971) deserves special recognition. Born in Saumur, France, Chanel survived an impoverished childhood and strict convent education. The difficulties of her adolescence inspired her to pursue a radical lifestyle, first by working on the stage, wherever she gained the nickname "Coco," and later as a milliner. With the help of Captain Arthur Edward 'Boy' Capel, who supplied key monetary assistance and social connections over the course of her career, Chanel opened her first boutique in Paris in 1913, followed by another within the city of Deauville. Commerce hats and a restricted line of clothes, Chanel's retailers developed an obsessive people WHO quickly created her sensible attire a good success. abundant of Chanel's article of clothing was made from jersey, a selection of cloth each uncommon and impressed. till the designer began to figure with it, jersey was additional normally used for public toilet underclothing. along...
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...“Shaping Your Future” The Background Information 1. Whose plan is this? Gabrielle Bonheur Chanel 2. Business and owner details: Renowned worldwide designer Coco Chanel was born with the name Gabrielle Bonheur Chanel on August 19, 1883, in Saumur, France. With her trademark suits and minimal dark dresses, Coco Chanel made ageless outlines that are still famous today. She herself turned into an abundantly respected style symbol known for her straightforward yet advanced outfits matched with incredible adornments, for example, a few strands of pearls. As Chanel once said,"luxury must be agreeable, else it is not extravagance." Her initial years, then again, were definitely not as glamorous as it would seem. After her mom's demise, Chanel was placed in a halfway house by her dad who acted as a merchant. She was raised by nuns who taught her the way to sew—an ability that would prompt her labor of love. Her handle originated from an alternate occupation altogether. Amid her concise profession as a vocalist, Chanel performed in clubs in Vichy and Moulins where she was called "Coco." Some say that the name originates from one of the melodies she used to sing, and Chanel herself said that it was an "abbreviated rendition of cocotte, the French word for 'kept lady," as per an article in The Atlantic. Around the age of 20, Chanel got to be included with Etienne Balsan who offered to help her begin a millinery business in Paris. She soon left him for one of his significantly...
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...irresponsible while a person looking pristine in a designer ensemble is assumed to be intelligent and successful. In every city, there are multiple fashion brands with different styles and ranges of apparel and accessories. Every season, new styles and designs are created which influence society. It appears as if more types of clothing exist than the actual number of people. With so many different alternatives of fashion, the fashion industry is trying to please too many customers with variety. There are currently various styles to choose from, and the clothes people wear categorize or label them long before they realize it. The three fashion brands that will be analyzed extensively are Chanel, Nike, and Hot Topic. These brands have apparel but are completely different in their target audience. Chanel is a prestigious high-fashion brand; Nike is a popular athletic line; Hot Topic is musically and artistically edgier with a smaller target audience between the three. With these apparel brands, a person wearing each would be labeled or even stereotyped. One wearing a Chanel’s 2012 Spring/Summer ready-to-wear designer outfit with a white jacket, lambskin dress with pearls, and a glass pearl belt would be labeled as rich, successful, and intelligent. Another wearing Nike running apparel consisting of a shirt, shorts, and footwear is someone athletic and always on the go. An individual in a Hot Topic black graphic music t-shirt with plug piercings would be stereotyped as “Goth”, tough,...
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...In George Orwell’s essay, “Politics and the English Language,”, he argues that the majority of political language and writing lack clarity, precision and purpose. According to him, the inability to write clearly has been a roadblock in the political process. Orwell summarizes that one must think and write clearly in order to communicate; once we communicate clearly, we can create political change. (note: Your interpretation is one way to interpret Orwell’s message. I also think that he is dissecting the Political language so people can recognize the faults and lies presented by writers/politicians. The general public may think they are excellent writers and are speaking/writing the truth. But in reality, Orwell is exposing the common rhetorical devices horrible writers manipulate to their advantage.) In human experience ,As Orwell clearly expresses, words are the most powerful vehicle for communication, as Orwell clearly expresses. Words call the unknown into action and create results that otherwise would have ceased to occur. For example, according to Christian faith, God called light “Day” and darkness “Night” in the story of Genesis. Behind words such as these, stem the thoughts that drive the cause. Orwell’s backing for this essay was clearly driven by the thought that there exists a decline in the language of political expression. The writing samples selected in Orwell’s essay, lack purpose and clarity, which initiate confusion for the reader, warranting...
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...Fashion and Its Multi-Cultural Facets Critical Issues Series Editors Dr Robert Fisher Lisa Howard Dr Ken Monteith Advisory Board Karl Spracklen Katarzyna Bronk Jo Chipperfield Ann-Marie Cook Peter Mario Kreuter S Ram Vemuri Simon Bacon Stephen Morris John Parry Ana Borlescu Peter Twohig Kenneth Wilson John Hochheimer A Critical Issues research and publications project. http://www.inter-disciplinary.net/critical-issues/ The Ethos Hub ‘Fashion’ 2014 Fashion and Its Multi-Cultural Facets Edited by Patricia Hunt-Hurst and Sabrina Ramsamy-Iranah Inter-Disciplinary Press Oxford, United Kingdom © Inter-Disciplinary Press 2014 http://www.inter-disciplinary.net/publishing/id-press/ The Inter-Disciplinary Press is part of Inter-Disciplinary.Net – a global network for research and publishing. The Inter-Disciplinary Press aims to promote and encourage the kind of work which is collaborative, innovative, imaginative, and which provides an exemplar for inter-disciplinary and multi-disciplinary publishing. All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means without the prior permission of Inter-Disciplinary Press. Inter-Disciplinary Press, Priory House, 149B Wroslyn Road, Freeland, Oxfordshire. OX29 8HR, United Kingdom. +44 (0)1993 882087 ISBN: 978-1-84888-309-3 First published in the United Kingdom in eBook format in 2014. First Edition...
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...approaches of authentic leadership. Both Robert Terry’s “Authentic Action Wheel” (1993) and Bill George’s five characteristics of AL are discussed before turning the attention to Walumbwa et al’s four construct model of AL which involves Self-Awareness, Relational Transparency, Internalized Moral Perspective and Balanced Processing of Information. The essay then assesses the effectiveness of the different forms of measurement existing for AL before discussing the potential applications of AL in the workplace. The essay ends by providing criticisms of the theory and recommends further research in the area of AL, particularly in relation to measuring the effectiveness of the theory in an applied setting. Keywords: Authentic Leadership, Authenticity, AL theory, PsyCap Introduction: “Hard times arouse an instinctive desire for authenticity”, Coco Chanel. Although it wasn’t until after Coco Chanel’s death that there was a real call for Authentic Leadership her words still ring true. Following...
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...Journal of Business Administration Research Vol. 1, No. 1; 2012 Luxury Brand Exclusivity Strategies – An Illustration of a Cultural Collaboration Anita Radón, PhD Post Doc. Researcher The Swedish School of Textiles, University of Borås SE-501 90 Borås, Sweden Tel: 46-705-918-306 Received: May 30, 2012 doi:10.5430/jbar.v1n1p106 E-mail: anita.radon@hb.se Online Published: July 16, 2012 Accepted: July 14, 2012 URL: http://dx.doi.org/10.5430/jbar.v1n1p106 This research is supported by Handelns Utvecklingsråd. Abstract This paper examines how luxury fashion brands renew themselves in order to balance the exclusivity that is associated with luxury goods and with profit maximization. Using consumers’ demand theory it is shown how luxury fashion brands go through different phases to renew the perception of exclusivity. A proposed model for the stages a luxury brand goes through to keep up the perception of exclusivity is provided. The focus is on identifying how luxury fashion brands renew themselves in order to create a perception of exclusivity and scarcity. The limitations of the study is that research has yet to be done on how consumers of luxury fashion goods perceive these efforts put forward by luxury fashion brands. Problems associated with luxury fashion brands, theoretically as well as on a practical level, and the crucial need for a perception of exclusivity and how this perception can be maintained are addressed. This paper contributes to the specific, and still...
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...Place, and Promotion), our aim in this paper is to extract the rules or principles of its brand marketing that differ from that of general consumer goods. In other words, the object is to distill the rules and principles of success strategies for luxury brands as well as to derive a business model for success. Showing that the current rise of Louis Vuitton is not a coincidence but rather something achieved through strategy will surely be of interest to firms struggling with lack of brand power or those looking to boost brand power. 1. Introduction Consumers like brand items, while researchers like brand theory. Although scholars also use the word "brand" to refer to the likes of Coca-Cola and McDonald's, there is a vast gulf between these brands and the luxury brands we explored in the previous book. In researchers' brand management theories, one rarely finds mention of representative luxury brands like Louis Vuitton or Dior, or of LVMH. Based on this awareness, we carefully scrutinized the ecology of the unique LVMH firm, considering the nature of the brand as distinct from commodity markets, although * Shin'ya Nagasawa is a professor of MOT (Management of Technology) at Waseda Business School, Graduate School of Commerce, Waseda University, Tokyo, Japan, and also a visiting professor of ESSEC BusinessSchool, Cergy, France (2008-2009), He holds a Doctor of Engineering from Waseda University. This paper is revised from the paper presented on the International Conference...
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...The success of luxury brands in Japan and their uncertain future Ronald Jean Degen International School of Management Paris 2009 Working paper nº 52/2009 2 globADVANTAGE Center of Research in International Business & Strategy INDEA - Campus 5 Rua das Olhalvas Instituto Politécnico de Leiria 2414 - 016 Leiria PORTUGAL Tel. (+351) 244 845 051 Fax. (+351) 244 845 059 E-mail: globadvantage@ipleiria.pt Webpage: www.globadvantage.ipleiria.pt WORKING PAPER Nº 52/2010 Janeiro 2010 Com o apoio da UNISUL Business School 3 The success of luxury brands in Japan and their uncertain future Ronald Jean Degen Ph.D. Candidate at the International School of Management Paris Vice Chairman of Masisa Chile Address: E-mail: degen@lomasnegras.com Phone: +55 41 9918 9000 Cabanha Orgânica Lomas Negras Ltda. Caixa Postal 95 Campo Alegre, SC 89294-000 Brasil Ronald Jean Degen is in the Ph.D. Program of the International School of Management in Paris, and the Vice Chairman of Masisa in Chile. He was a Professor at the Getúlio Vargas Graduate Business School of São Paulo where he pioneered the introduction of teaching entrepreneurship in 1980 and wrote the first textbook in Portuguese on entrepreneurship published in 1989 by McGraw-Hill. He just published a new textbook on entrepreneurship that was published in 2009 by Pearson Education 4 The success of luxury brands in Japan and their uncertain future ABSTRACT The Japanese are the...
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...Alyssa Taelman Etude De Marché The influence of Northern European bloggers What influence do bloggers have on fashion? Introduction Nowadays, fashion blogs are all over the Internet, but what exactly is a fashion blog? I will start out by a definition of a fashion blog and a definition of a fashion blogger. Definition fashion blog: a fashion blog is an online medium where all sides of fashion are covered. This includes blogs about: Runway trends Fashion items, such as shoes and handbags Celebrity fashion Street style outfits worn by regular people Definition fashion blogger: fashion blogger are ‘normal’ people, fashion fans, who decide to express their opinions about fashion statements giving their own personal interpretations of what trends are. The opinions may then become very popular world wide because of the medium they use: Internet. Fashion blogs can be categorized in a number of ways: by writer’s expertise, by ownership and by theme. 1 By writer’s expertise 3 sorts of writers can write fashion blogs: insiders, outsiders or aspiring outsiders. 1. Insiders Insiders are people who work (or have previously worked) in the fashion industry or for the traditional fashion media (fashion writers, fashion critics and fashion reporters). For example: Yara Michels from This Chick’s Got Style who is also a magazine editor for Elle Holland. 2. Outsiders Outsiders are people who know a lot (or at least have strong...
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...Braving It and Making It Insights from Successful Investors in Muslim Mindanao by Cielito F. Habito BRAVING IT AND MAKING IT Insights From Successful Investors in Muslim Mindanao By Cielito F. Habito Copyright 2012 by Cielito F. Habito. All rights reserved. No part of this book may be reproduced or utilized in any form or by any means, electronic or mechanical, including photocopying, recording, or by any information and retrieval system, without permission from the publishers. Inquiries should be addressed to the author, c/o Department of Economics, 4F Leong Hall, Ateneo de Manila University, Loyola Heights, Quezon City, 1108 . This publication was made possible through the support of AusAID. The opinions expressed herein are those of the author and do not necessarily reflect the views of AusAID. BRAVING IT and MAKING IT Insights from Successful Investors in Muslim Mindanao by Cielito F. Habito A joint publication of: ARMM Regional Board of Investments ARMM Business Council Management Association of the Philippines Through the support of the Australian Agency for International Development Edited by Ma. Salve I. Duplito Table Of Contents Chapter 1 Chapter 2 Chapter 3 Chapter 4 Chapter 5 Chapter 6 Chapter 7 iv La Frutera: Reaping The Fruit Case Study of La Frutera Inc., Datu Paglas, Maguindanao Background 3 The Company 5 Peculiar Challenges and “Success Secrets” 6 Synthesis 10 References 12 Agumil: The Promise of Palm Oil Case Study of Agumil...
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...pryor@washburn.edu Email: bingqing.yin@washburn.edu Beauty in the Age of Marketing Beauty, it is said, is in the eye of the beholder. It is, accordingly, subjective and presumably both socially and culturally influenced. From a marketer’s perspective, this is a less than useful perspective, for beauty sells. A body of research suggests, for example, that physically attractive models used in advertising produce consumer expectations of accountability, dynamism and trustworthiness; therefore, marketers tend to use these models to enhance and strengthen the appeal of their advertisements and products (Atkin and Block 1983; Kamins and Gupta 1994). Physically attractive people are known to be perceived by consumers as friendly, warm, dominant, sociable, outgoing, responsive, and possessing both self-esteem and intelligence (Adams, 1977; Adams & Read, 1983; Berscheid & Walster, 1974; Bloch & Richins, 1992; Cann, Siegfried, & Pearce, 1981; Dion & Dion ,1987; Goldman & Lewis, 1977). Individuals favor and are favorably disposed towards physically attractive people (Caballero, Lumpkin & Madden, 1989). More broadly, research in other fields finds physical attractiveness both a determinant and moderator of various processes including heterosexual liking (Berscheid, Dion, Walster, & Walster, 1971; Walster, Aronson, Abrahams, & Rottman, 1966), individuals’ perception and evaluation (Sigall & Landy, 1973; Sigall & Aronson, 1969; Sigall...
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...3.The rise of digital media has democratized fashion journalism, shifting traditional power relationships and producing different kinds of representation Discuss and critically evaluate this statement with reference to the fashion media. INTRODUCTION The digital revolution, including the mechanical, electronic and digital technology, took off in the 1980s. This revolution brought tremendous changes due to the computing and communication technologies. Analogous to the agricultural revolution and the industrial revolution, the digital revolution marked the beginning of the information age. The idea is that the current age will be characterized by the ability of the individuals to transfer information freely, and to have instant access to knowledge that previously would have been difficult or impossible to find. The main component of this revolution is the mass production of computers and mobile phones. As a matter of facts, the number of Internet users in 1990, being 2.8 million, increased by approximately 75.000% in the next eleven years, reaching 2.095 billion users in 2011. The positive aspect of this revolution is that it enhanced society’s growth and development at an impressive rate. The economic impact of the digital revolution has been enormous.Without the World Wide Web (WWW), globalization and outsourcing would not be at the level it is today. Other positive aspects are the interconnectivity, the ease of communication and the exposure to information. These aspects...
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