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Coco

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Abstract
Cocos Bubble Teas by Roger Stanley and Andres Finkielsten
Cocos Bubble Tea will join the Dallas market along with other franchises and independent bubble tea shops. We will provide high quality beverages consistent with the Coco Tea standards, based on Tea, Milk, Juices and Tapioca Bubbles. We will use the recipes and syrups provided by Coco for the preparation of the beverages.
It will be an innovative concept in an emerging market located, in a fast growing, well placed neighborhood. (attachment 1) Our store will be located in the Bishop Arts neighborhood, a well established restaurant and retail destination. Neighbors and visitors enjoy an eclectic mix of restaurants, bars, bakeries, boutiques, galleries and retail stores. In addition there are nearby schools. The store will be built upon the Coco model and standards. The design of the store will be consistent with other Coco stores already established. We hope to create a warm environment, lending itself to relaxation and enjoyment.
Our pricing strategy will be implemented by setting competitive prices, consistent with the Dallas marketplace. Our audience/customers will be educated about bubble tea products and strategic promotions to market the products.
This will be a joint venture between us and Coco Tea, located in Taiwan.The initial investment will be divided as 80% of private funds, and 20% by Coco.
Our projections of Cocos Bubble Tea have a postive cash flow from the first year, which indicates that the business will succeed in Dallas, with a great possibility of expansion and growth in the market place.
Team Background
Roger Stanley is a 55 year old male, from the United States, born in Dallas. Texas. He has a masters degree in Social Work from the University of Maryland in Baltimore, Maryland in 1992. He received his undergraduate degree from Boston University with a Bachelor of

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