...ETHICS CASE STUDY ANALYSIS SUBMITTED BY: PRIYA BHATTER Who are the main stakeholders of beverage companies such as Cocoa Cola and Nestle in this case? How would you prioritize their stake and how legitimate are the different stakes? Consider the following stakeholders for beverage companies such as Nestle and Cocoa Cola in terms of legitimacy and importance of the stakes held. Shareholders and Board of Directors: These are directly interested in the profitability of the company and will be impacted by any decision that the company makes. While their stakes are legitimate and must be prioritized in terms of company profitability and decisions, their claims on water resources are not legitimate since water is a public resource and no private company and be allowed to appropriate public resources for their profit Citizens and Local Communities: These communities are directly impacted by the decisions of the beverage companies. While their stakes do not come first in order of priority their claims on water resources are the most legitimate. Decisions taken by beverage companies such as the use of exhaustible acquihires by Nestle or the depletion of groundwater resources by Cocoa Cola directly impact them, and must be taken into considerations while making corporate decisions. Government and Regulatory Bodies: Governments (especially in developing economies) are invested in these companies since they earn tax revenues from these organizations (Cocoa Cola contributes $1 Billion...
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...Student Tutor Subject Date The Coca-Cola Artifact Success The Coca-Cola carbonated soft drink commonly known as coke is the product of Coca cola Company which hails from Atlanta, Georgia. The drink is a nonalcoholic beverage and it was originally patented as a medicinal product. It was thought to cure many ailments, including headaches, addictions to morphine and low sex drive. Today the beverage is found in restaurants, shops and vending machines in every corner of the world. The drink comes in appealing bottle designs which makes it a hit in the market (Angelico 10). This paper takes a close look of the Coca-Cola bottles in the context of its appealing nature, and why it has become an undisputed artifact around the world in this 21st century. The History of Coca-Cola Bottles The company’s bottles can be traced to the year 1915.This is when contour bottles came into existence. Originally the bottles were straight sided and were often confused with the competitors’ brands. There was need to differentiate it from others. The bottlers after much thought on how to set their bottles apart approached glass manufacturers to design a unique bottle shape. Design of the bottles The root glass corporation from Indiana, USA came up with the design of the first bottle. Cokes’ ingredients; the cola leaf and kola nuts inspired the designers and they came up with a design similar to the cocoa pod. The first model was configured having its middle diameter larger than the base. This made the prototype...
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...answer the following questions: • What was the public issue facing The Coca-Cola Company? Who were stakeholders, what were their concerns and how did their expectations differ from what company was doing? o The public issues facing the Coca-Cola Company were: The quality of water the company was using, Concerns of how safe the water was for consumers, and The company was using so much water that it was causing water shortages and depleting ground water for local communities o The stakeholders were the local communities, local governments and various humanitarian organizations and their concerns were: The amount of water that Coca-Cola was consuming, the depleting of groundwater due to the companies practices when it came to the use of water and there were concerns of possible high levels of pesticide residue in the products o The stakeholder’s expectations differed from what the company was doing because the stakeholders expected Coca-Cola to utilize water conservation practices, label their products regarding pesticides and realize the water shortage issues they were casing for local communities • Do an environmental analysis and describe significance of each environment. o Customer Environment (Demographic factors) These are the factors that make up the customers that are buying the company’s products. In this case depending on the biggest demographic purchasing Cocoa-Cola products, this water usage issue could cause a big problem, if these demographics...
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...you might say it and that is Pepsi and Coca-Cola. We all know that these two companies are constantly in competition to be the number one manufacturer and distributor of beverages in the world. Pepsi and Coca-Cola are very well known in the beverage community around the world. When a company like either of these two has dominated the markets worldwide then they will receive universal recognition for their very different but similar products. I believe that there are many other manufacturers and distributors of beverages in the world there really is no other company that can compete in my mind. Pepsi and Coca-Cola not only do make soda drinks, but they also produce flavored water, spring water, and some energy drinks. We all know that Pepsi is best known for Pepsi and that Coca-Cola is best known for Coke, but because of their great marketing ability and because of this they are able to target people from all around the world. Pepsi and Coca-Cola have great marketing and low prices that make it easy for people to buy their products no matter how much these people earn or where they live at in the world. I would like to start by examining both company’s income statements and balance sheets to see how each company is doing financially. I will also like to perform vertical and horizontal analysis from their annual report of financial data. There are a vast amount of manufacturers and distributors in this market, but Pepsi and Coca-Cola have managed to stay in the number one spot...
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...Entrepreneurial Leadership is a very important concept in today’s society. The determination of a person or business with the struggling of the economic and the many challenging that the economic having to face in order to get economic back on track, enabling the economic to be able to grow with the new technologies for the 21st century. An entrepreneurial leader a person has to “innovative, creative, and will to be open for change” (O’Connor & Fiol, 2002; Stevenson & Gumpert, 1983). The word entrepreneurial leadership is a very important element for an individual to have the knowledge of the many different changes that occurs with the economic and the continuously evolved of the current changes with the growth of the new technology. The most common elements that the three authors focus on where: entrepreneurial leadership and the strategies in how they are related within today’s society. The three different authors also had some similar focus on the entrepreneurial leadership’s vision and their creative. The first important element that Steve Case’s believes is: “The Three P”. “People, Passion, and Perseverance” (Case, 2010). Case’s believes that when a person’s innovation, are risk takers have an entrepreneurship will improve our economic. He also believes that entrepreneurship is the underline of our future for the economic. Steve Case’s believes that entrepreneurship is a growth of success to businesses and the way people live their lives in the future economic (Case...
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...Management of Coca Cola Company” PRESENTED TO: Sir Naveed m khan PRESENTED BY: * RAFIA ALAM * Irsa afzal * Saira Urf Sana * Sana Anjum * Hina Majeed MBA-6A Dated: 22nd May, 2013 Acknowledgement We have the pearl of our eyes to admire blessing of the compassionate and omnipotent because the words are bound, knowledge is limited and time is short to express His dignity. It is one of the infinite blessings of almighty ALLAH that He bestowed us with potential and ability to complete the present training and make a material contribution towards the deep oceans of knowledge. This report reflects the efforts of few people who assist us in its preparation. First we avail this opportunity to bow our head before ALLAH almighty in humility who given us the wisdom and perseverance for completing this piece of report. We invoke peace for Holy Prophet Muhammad (P.B.U.H) who is forever torch. We feel highly privilege to ascribe the most and ever burning flame of my gratitude and deep scene of devotion to the “Sir Naveed M. Khan” who taught us “Strategic Management” with heart and also gave a guideline to this report and guides right from the beginning till the completion of this report. Than we are grateful to Mr. Tabassum Mumtaz (HR Manager) at Coca Cola in Karachi who guides us about their organization, its products their strategies, financial positions and also guide us about the strengths, weaknesses, opportunities and threats that Coca Cola is facing and gives...
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...Introduction In May 1886 Coca-Cola was invented by John Pemberton, a pharmacist from Atlanta, Georgia. John Pemberton concocted the Coca Cola formula in a three legged brass kettle in his backyard. The name was a suggestion given by his bookkeeper Frank Robinson who also scripted the famous logo . The soft drink was first sold to the public at the soda fountain in Jacob’s Pharmacy in Atlanta. Until 1905, the soft drink, marketed as a tonic, contained extracts of cocaine as well as cocoa nut. In 1887, Asa Candler, his partner bought the formula from Mr. Pemberton for $2,300. By the late 1890s, Coca Cola was one of the America’s bestselling drinks, largely due to Candler’s aggressive marketing of the product. Under Candler’s ownership the company increased its sales by over 4000% between 1890 and 1900. Mission: The Coca-Cola Company in everything they do is inspired by their enduring mission: • To Refresh the World... in body, mind, and spirit. • To Inspire Moments of Optimism... through our brands and our actions. • To Create Value and Make a Difference... everywhere we engage. Vision: To achieve sustainable growth; they have established a vision with clear goals. • Profit: Maximizing return to shareowners while being mindful of our overall responsibilities. • People: Being a great place to work where people are inspired to be the best they can be. • Portfolio: Bringing to the world a portfolio of beverage brands that anticipate and satisfy peoples’ desires...
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...Green Mountain Coffee Roasters, Inc. (KGM) was created in 1981 as a small café in Waitsfield, Vermont. In 1993, the Company went public and extended its first wings around Keurig, Inc. It acquired the rest of Keurig in 2006 and the combined company has made tremendous changes in the way U.S. prepares their beverages whether at home or at workplace through the innovative Keurig Single Cup Brewing System. The Company produces and sells more than 60 different brands and 400 varieties of coffee, cocoa, teas and other beverages in K-Cup packs and Vue packs, as well as a variety of specialty whole bean and ground coffee. The Company operates in three different business units: the Specialty Coffee business unit, the Keurig business unit, and KGM...
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...evaluation of the Pepsi and Coca Cola companies. I’ve been assigned to complete a stock market analysis that will be presented to a client as part of a professional consultation process. Background information for both companies will included in the analysis in order to provide a summary of each company. Another part of my analysis will include the examination of stock trends for both companies as well as the stock trends that will be based from the initial public offering day to January 1, 2012. I will also display current events that are surrounding both companies to better assist in the analysis. Finally, the financial statements of each company will be analyzed. After all of the information has been gathered, it will be reviewed in order to make a recommendation as to which company will be the best investment opportunity for the client. Analyze each company’s history, product / services, major customers, major suppliers, and leadership and provide a synopsis of each company. Coca Cola was founded in 1886, John Pemberton invented the first prototype of soda. Over a century later, The Coca-Cola Company has produced more than 10 billion gallons of syrup. The company is the world’s leading manufacturer, marketer, and distributor of nonalcoholic beverages concentrates and syrups. The company’s corporate headquarters are in Atlanta, Georgia. The Company and its subsidiaries employ nearly 31,000 people around the world. The Coca-Cola Company’s operating management structure...
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...CUSTOMER SATISFACTION TOWARDS CADBURY’S CHOCOLATES ACKNOWLEDGEMENT The satisfaction and euphoria that accompany the successful completion of any task is incomplete without the mention of people who made it possible. So I take this as a great opportunity to pen down a few lines about the people to whom my acknowledgement is due. It is with the deepest sense of gratitude that I wish to place on record my sincere thanks …………………………………………………., my project guide for providing me inspiration, encouragement, guidance, help and valuable suggestions throughout the project. I would also like to thank all my respondent for giving me their valuable time and information. OBJECTIVE TO KNOW THE CUSTOMER PREFERENCE TOWARD THE CADBURY’S CHOCOLATES. TO KNOW THAT THE CONSUMERS ARE FULLY AWARE ABOUT THE CADBURY’S CHOCOLATES. Introduction The Cadbury’s Inc has taken the opportunity to offer us a broader view of chocolate category. The Cadbury India’s no.1 Chocolate is able to share with their market insights based upon unparalleled breath of chocolate experience. Cadbury has grown from strength to strength with new technologies being introduced to make the Cadbury confectionary business, one of the most efficient in the world. The merge in 1969 with Schweppes and the subsequent development of the business have led to Cadbury Schweppes taking the led in both, the confectionary and soft drink market in tech UK and becoming a major force in the international market. Cadbury Schweppes...
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...Analysis of Global Leadership Practices for The Coca-Cola Company Robert Walbrun 11/25/2014 City University - Seattle Abstract This paper will discuss The Coca-Cola Company, a company that does business with international stakeholders. It will analyze the leadership practices of working across cultures and outline what the organization does well in this regard and what opportunities exist for improvement. In conclusion, this paper will recommend actions that should be taken to make improvements in relations with international stakeholders. Analysis of Global Leadership Practices for The Coca-Cola Company The Coca-Cola Company spans across over 200 countries with more than 3500 products worldwide (“Coca-Cola at a glance”, n.d.). The company has been adaptive to the changing world and has adjusted its leadership structure to meet current business needs. Partnerships around the world have allowed it to adjust its manufacturing and distribution approach to meet the needs of each independent market. The company is cognizant of its emerging markets and makes investments that secure the future of those markets. While Coke is an extremely strong and recognizable brand around the world it has also exposed itself to controversial situations as it has worked to establish itself in new global markets. Unique challenges inhibit the company’s growth in some markets but recognition of collateral impact to specific business decisions and appropriate adjustments will...
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...Case study analysis on JUST US! CAFES SUBMITTED TO: - SUBMITTED BY:- Dr. D.D Swain Ajay Pratap Singh Professor (Marketing) PGDM 2012-2014 INTRODUCTION Just Us! (JU) Café is the leading Fair Trade (FT) coffee cooperative, wholesaler and retailer in Nova Scotia, Canada, and United States. JU vision is “to be a leading Fair Trade business that builds on quality, professionalism and innovation for the benefit of all their stakeholders”. JU core differentiation is selling FT and organic model which is social and environmental responsibility, premium quality. As FT market is growing, JU is looking for expanding its current business or developing a new product line to maintain current market share. Meantime, they facing challenges from having compete with several big brands (ie such as Starbuck, Mcdonald, Kraft who also introduce the FT certified coffees, or Rainforest Alliances certified coffees) and small coffee shops to retain its brand recognition of its customers who request an unique and appealing products. Following are the results from this paper: 1. Market for coffee and tea is in growing, which encourage Just Us! to invest more to expand their market share, compare to sugar and cocoa. 2. Our target segment is mostly those young and educated, say college...
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...Contents Stakeholders Analysis 2 Customers 2 Competitors 2 Company 2 Red Bull's key internal stakeholders 2 Red Bull's Strengths and Weaknesses 3 Red Bull's brand appearance, personality and reputation 3 Community 3 Marketing Mix 3 Product 4 Price 4 Place 4 Promotion 4 Positioning 5 Bibliography 6 Reference Material 6 Internet Resources 6 Appendix 7 Stakeholders Analysis Customers Athletes – Red Bull is targeted at athletes serious about their sport and personal performance. Red Bull increases athletes performance, concentration and reaction speed. A good example of Red Bulls support of athletes can be seen with the many extreme and high adrenaline events they are sponsoring, such as the F1 Grand Prix, Moto GP, NASCAR, and FIS Ski Championships. Red Bulls support of athletes shows in their slogan of when to drink Red Bull. “Sport is Red Bull’s natural grazing ground. Whenever athletes are in need of wings you can find Red Bull” (Red Bull, 2011) Students – Red Bull is targeted at students looking to gain that additional performance during challenging days in the auditorium. Red Bull increases students’ concentration, improves vigilance, and stimulates metabolism. Students find these qualities appealing and useful when studying hard or playing harder with fellow students and friends. Competitors Red Bull’s main competitors are Monster and Rockstar. All three are market leaders in the energy drinks market, differentiating themselves with taste...
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...International Journal of Innovation, Management and Technology, Vol. 1, No. 4, October 2010 ISSN: 2010-0248 Recruitment and Selection Process: A Case Study of Hindustan Coca-Cola Beverage Pvt.Ltd, Gangyal, Jammu, India Geeta Kumari, Jyoti Bhat and K. M. Pandey, Member, IACSIT Canada, Australia or South Africa. Our vision serves as the framework for our Roadmap and guides every aspect of our business by describing what we need to accomplish in order to continue achieving sustainable, quality growth. Motivations and slogans of Coca-Cola People: Be a great place to work where people are inspired to be Partners: Nurture a winning network of customers and suppliers, together we create mutual, enduring value. Planet: Be a responsible citizen that makes a difference by helping build and support sustainable communities. Profit: Maximize long-term return to shareowners while being mindful of our overall responsibilities. Productivity: Be a highly effective, lean and fast-moving organization. Winning Culture Winning Culture defines the attitudes and behaviors that will be required of us to make our 2020 Vision a reality. Live Values Values serve as a compass for our actions and describe how we behave in the world. Leadership: The courage to shape a better future Collaboration: Leverage collective genius Integrity: Be real Accountability: If it is to be, it's up to me Passion: Committed in heart and mind Diversity: As inclusive as our brands Quality: What we do, we do well Focus on...
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...The Economic Devastation in Sierra Leone The Republic of Sierra Leone is a country in West Africa. This country borders Guinea from left to right and Liberia from southeast as well as the Atlantic Ocean. Formerly, the colony was control by the Sierra Leone Company in 1792, until it became a British colony in 1808. Independence came in April 1961, when Sierra Leone opted for a parliamentary system within the British Commonwealth. Sierra Leone Peoples Party led by Sir Milton's of the led helped the country gain independence and the first general election under universal adult franchise in May 1962. In present day, The total area of Sierra Leone covers 71,740 km, with an estimated population of 5.4 to 6.4 million, growing at rate of about 2.6 percent per annum. Over two-thirds of the population lives in absolute poverty. Rural life, with the exception of the diamond and gold mining areas, is generally at a subsistence level. The average Life expectancy is very low, estimated at 42 years; and infant mortality is among the highest in the world, also primary school enrollment is among the lowest in Africa. Although Sierra Leone is blessed with abundant rainfall, substantial mineral resources, some fertile soils, and extensive marine fisheries, Sierra Leone is classified as one of the poorest and least developed countries in the world. Sierra Leone has good relations with the West, including the United States and has maintained historical ties with the United Kingdom and other...
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