...cocoa delights has 15 stores chain in Melbourne, Australia in 2015. Product line includes Australian made highest quality chocolates with wide varieties. 1.2 Mission Statement Cocoa Delights is committed to becoming the leader in the Australian market for premium quality chocolate and maintaining a company culture which fosters and encourages continuous improvement. Our mission is to provide Australian consumers with the highest quality chocolate on the market whilst maintaining the promise to trade fairly with both local and overseas suppliers, promoting sustainable behavior and reducing our ecological footprint. 1.2.1 Dimensions of Mission statements and purpose By reviewing Marketing plan of December 2010, I received key marketing objectives to understand company’s mission purpose and vision. According to plan, a mission should: 1. To increase revenue by 6% yearly over the next three years. 2. To become the gourmet chocolate market leader within five years. 3. To become established as the national retailer of choice for chocolate connoisseurs within the next three years. 4. To increase our share of the dark chocolate market by 15% over the next three years. 5. Establish Cocoa Delights as Australia's most respected chocolate maker. 1.2.2 Strategic directions and targets for Cocoa Delights According to Marketing Plan of December 2010, cocoa delights positioned itself in the market as an up-market provider of gourmet chocolates...
Words: 270 - Pages: 2
...Vision Cocoa Delights will be the most astounding quality of accessible Australian chocolate, mixing privately sourced sugar, organic product, nuts and dairy items with imported cocoa. Cocoa Delights will profit by the medical advantages of dark chocolate and offer the biggest scope of dark chocolate assortments and items custom-made to particular dietary necessities and client inclinations. This will make organisation remarkable and imply that it is the organization equipped for fulfilling this under-addressed issue in the national commercial centre. Mission Cocoa Delights is focused on turning into the pioneer in the Australian business sector for premium quality chocolate and keeping up an organization society which cultivates and supports ceaseless change. Ultimate goal is to give Australian shoppers the most elevated quality chocolate available whilst keeping up the guarantee to exchange reasonably with both local and abroad suppliers, advancing feasible conduct and diminishing biological impression. Values 1. To expand income by 6% yearly throughout the following 3 years. 2. To turn into the gourmet chocolate market pioneer inside 5 years 3. To grow marketing reach 4. To streamline the entrance of target client gatherings and markets. 5. To expand brand mindfulness for Dark Decadence by 10% amongst the intended interest group in one year. 6. To rise brand name acknowledgment. 7. To set up Cocoa Delights as Australia's most regarded chocolate creator. ...
Words: 799 - Pages: 4
...Case study: Cocoa Delights Written statement describing organization (Step 1) As a marketing manager for Cocoa Delights, this is the organization develop written statement; “Cocoa Delights’ responsibility to continually improve all aspects in which we operate our business no matter in term of our products and services provide, but also environment, social and economic sustainability. Our vision is put into action through programs and a focus on environmental stewardship, activities that benefit society and a commitment to build shareholder value by making Cocoa Delights a truly sustainable company and offering meaningful value to our customers. In addition, we will shift from local suppliers of services to national ones. We are creating better tomorrow.” Brief written summary of the meeting with your CEO In 2016, Cocoa Delights become a significant retail presence in stores Australia wide. Now, governments push the business to focus on the issue of sustainability, particularly on environmental issues of waste management and energy conservation. Therefore, we need to innovate some ideas and plan to handle with this. We need to keep providing customers with what they want and in sustainable aspect. Cocoa Delights is proud to be Australian made so we are practicing as the government prefer. However, we need to change our focus from local suppliers of services to national ones, and to think about opportunities to save money by gaining a wider geographic benefit and choosing...
Words: 1423 - Pages: 6
...Viability report Submission details Candidate’s Name | | Candidate’s ID number | | Assessor’s Name | | | | Assessment Date/s | | Time/s | | PART B VIABILITY REPORT COST AND BENEFITS OF JOINT VENTURE WITH HAIG’S - Haigh’s sell chocolate at mid ranged prices, so customer could enjoy greater access to all of the product groups, including thecheaper range of chocolate. - Low cost combined media of Haigh’s will help in creating brand awareness for cocoa delight. - Haig’s already have knowledge of market in three capital cities. - Advertisement will be cheaper using Haig’s extensive media. - Market segments are complimentary rather than competitive. - Rollout to 100 stores is expected to take in 5-7 years. - Decrease in disposable income due to increase in interest. COST AND BENEFIT OF FRANCHISING - Franchisee will bring capital so provide ready solution to store manager’s shortage. - Proven Melbourne stores provide easy marketing and sales. - 100 stores target can be achieved in 3 years. - Introduction to greater legal issues. - Greater conflict between local minded business and brandinterests. PEST ANALYSIS The pest analysis is very helpful for understanding marketgrowth or decline and such as position .potential and direction for thebusinesses analysis is a business measurement tool. Pest is an acronym for political, economic factors, which are used to assess the market for a businessor organization. 1. POLITICAL Government is currently passing...
Words: 537 - Pages: 3
...The Executive Summary The product line of chocolate has been around for more than couple of decades. Still for all, the market is far from becoming saturated as the chocolate can lose its 1st preference since the consumer try to consume other products like toffees and sweets etc. Usual slogan for every chocolate is promising the taste of the product. Some go far as to offer consumer a situation for the consumption of chocolate. Competing on these lines therefore will only add to the clutter. And how have we decided to position KKrunch? KKrunch offers the attitude to go ahead and consume KKrunch with an attitude that the product is positioned with and simply tells you that the product is there to help you on experiencing something that you dream of doing every day. The campaign slogan “Break the Rule” has been the modeled on inspirational themes which brings the pressure and temptation for to consume the product. In addition to this, the campaign will have the humor and the slogan links to that appeal which provides an attractive attitude positioning the product and provide the unique taste of KKrunch is focusing on to the target market. Three types of individual have been identified as the audience of KKrunch • Firstly, the advertisement targets fun and challenging excitement. The advertisements used are attractive and they show the fun and the coolness of reaching beyond boundaries (challenge). The ambiguity allows us to convey the message to abroad spectrum of fun seekers...
Words: 7710 - Pages: 31
...I. PRODUCTS AND SERVICES ASPECT 1. Description of Products and Services Chocolicious delight is derived from chocolates that are so delicious that will even make your cravings more satisfied by its aroma and sense of being new in a way consumers tend to be curious on what taste it will be. The products that we offer in our shop has multi-varietal flavors that we have incorporated to make it unique among other common flavors of chocolates that are being sold at the market as of now, we have infused twenty one flavors of chocolates mainly nine fruits and six vegetables in which each has its own distinct taste and aroma that will compliment with our chocolates and make it sure it will blend well with the texture and taste level of our consumers preference and these chocolate flavors are the following. We also have the list of the standard recipe for making our chocolates. Fruit Flavors | Vegetable Flavors | Chesa | Corn | Dragon Fruit | Singkamas | Lanzones | Potato | Rambutan | Squash | Guapple | Sayote | Guyabano | Ampalaya | Marang | | Avocado | | Chocolate butterscotch balls covered with Graham This recipe is made of dark or white chocolates with a flavor of exotic fruits and healthy veggies that where dip with shortening, chocolate, and filled with soft chewy butterscotch mixture covered with crunchy graham bits. These “Coco or Choco balls” as we call it vary in different sizes and texture according to the flavor of chocolate. Chocolate Truffles ...
Words: 8473 - Pages: 34
...iI HISTORY: Abia State Nigeria was carved out of old Imo State on August 27, 1991 with Umuahia as its capital. The State is made up of seventeen (17) Local Government Areas. It is one of the five states in the Southeast geopolitical zone of Nigeria. The name ABIA was coined from the first letters of the names of the geo-political groups that originally made up the State, namely: Aba, Bende, Isuikwuato and Afikpo. Today, Afikpo is in Ebonyi State that was created in October, 1996. GEOGRAPHICAL LOCATION AND CLIMATE: Abia State is situated between latitudes 04°45' and 06° 07f north and longitudes 07° 00' and 08° IO1 east. Imo, Anambra and Rivers border it in the west, northwest and southwest respectively. AN INVESTMENT HAVEN GUIDE TO INVESTMENT IN ABIA STATE To the north, northeast, east and southeast, it is bordered by Enugu, Ebonyi, Cross-River an Akwa Ibom States respectively. It belongs to the Southeast geopolitical zone of Nigeria and covers a landmass of 5,833.77 sq. km. The State is located within the forest belt of Nigeria with a temperature range of between 20°C -36°C lying within the tropics. It has the dry and rainy seasons (October - March and April September respectively). POPULATION: By the projection of the National Bureau of Statistics, based on the 1991 census figure of I. million, Abia State was expected to have a population of 3.51 million. In 2006 the National Population Commission allocated 2,833,999 as the population of Abia State. This figure...
Words: 7385 - Pages: 30
...chocolatier Joseph Draps. In 1926, Draps opened his first Godiva Chocolatier on Grand Place, Brussels’ central square. The company makes and sells premium chocolate delights including bonbons, truffles, flavored coffees, cocoa mix, cookies, ice-cream, and liqueurs. After few years, Draps began the international GODIVA expansion in 1958 by opening a Godiva boutique in Paris, then expanded to United Kingdom, Germany, Italy, and more soon followed. Then in 1966, Godiva opened its first store in the United States in Philadelphia. In 1972 expansion also extended into Asia beginning in Japan. In September 2010, Godiva opened its first store in Turkey, Istanbul. Today Today the GODIVA brand is known in over 80 countries around the world. Godiva owns more than 450 boutiques worldwide. The company issues seasonal mail-order catalogs in North America and accepts phone and Internet orders. From New York to Paris, Tokyo to Riyadh, it is GODIVA that brings the best of Belgium to the world. The journey of Godiva In 1967, New Jersey-based Campbell Soup Company acquired Godiva Chocolatier and invested heavily to turn it into a worldwide renowned brand. In August 2007, Campbell Soup Company announced that it was looking for strategic alternatives for its Godiva business. The company decided to sell Godiva when a strategic review reported that luxuries like chocolates were strategically unfit for the Campbell Soup Company, which was focusing on simple meals and engaging in mass-market...
Words: 1102 - Pages: 5
...ADMN 233 Assignment 3 Part 1 Routine E-Mail Messages and Memos 25 marks (Questions 1 and 2) Refer as needed to material in Chapter 8. Read the instructions for each activity. Answer all questions clearly and concisely. Include examples to support your answers. Activity A – Routine memo Read the following scenario and respond to the question that follows. Scenario 1: Performance Assessment Judith Halls, Manager of Human Resources at The Maritime Fish Packing Cooperative, wrote the following first draft of a reply memo. | The Maritime Fish Packing Cooperative | |Interoffice Memo | | | |Date: December 4, 2009 | | | |To: Michael Foreman, President ...
Words: 4353 - Pages: 18
...Marketing Strategies of Emerging Milk Tea Business _____________ A Thesis Presented to The Faculty of College of Business and Accountancy Department of Marketing Management Tarlac State University Tarlac City ______________ In Partial Fulfillment of the Requirements for the degree of Bachelor of Science in Business Administration Major in Marketing Management ______________ BY: Rico, Mark Jefferson S. Tipay, Erano B. Trinidad, John Nichole P. Gomez, Argie R. Sagun, Manuel Louie Baylon, Danilo Jr. H. MKM 3-A Chapter 1 THE PROBLEM: ITS BACKGROUND Introduction We live in a tropical country where climate and weather is seasonal from first month of the year to the last month. But to the existing global climate change, we often and most likely to experience a hot temperature because of sunny weather and maybe also cause of pollution. Food and beverage service is considered to be the fastest growing industry in the Philippines today. The influenced of different cultures opened the Filipino taste buds to many innovations and creative food and beverage styles. Milk tea is a beverage originating from Hong Kong but is influenced by the British in their long stint in the region. It is consist of black tea with evaporated milk or condensed milk. Unlike Chinese Tea which is served plain, milk tea uses condensed milk and sugar that gives the tea a richer feel. Milk tea is one of the two types of bubble tea also known as pearl (milk)...
Words: 3710 - Pages: 15
...and is the industry's second-largest globally after Mars, Incorporated.[3] With its headquarters in Uxbridge, London, England, the company operates in more than 50 countries worldwide. The company was known as Cadbury Schweppes plc from 1969–2008 until its demerger, in which its global confectionery business was separated from its US beverage unit (now called "Dr Pepper Snapple Group").[4] It was also a constant constituent of the FTSE 100 from the index's 1984 inception until its 2010 Kraft Foods takeover.[5][6] History 1824–1900: Early history In 1824, John Cadbury began selling tea, coffee, and drinking chocolate, which he produced himself, at Bull Street in Birmingham, England. He later moved into the production of a variety of cocoa and drinking chocolates, made in a factory in Bridge Street and sold mainly to the wealthy because of the high cost of production. John Cadbury became a partner with his brother Benjamin and the company...
Words: 11438 - Pages: 46
...Introduction to Business Group Name: - Donald duck Title of assignment: - Star Bucks details Date of submission: - 19 October 2006 Students: - AIBAK / 48563 BURHAN / 48553 MUSTAFA / 48257 MUHAMED / 48256 Title Page |Introduction |2 | |History and background |2 | |Mission Statement |3 | |Annual Report |4 | |Vision |4 | |Marketing Policy |5 | |Target market |6 | |Board of Directors |8 | |Analyst Coverage |9 | |Passion for Perfection ...
Words: 3167 - Pages: 13
...Our revenue grows considerably the the supply chain and this pointpoint onward, which also this onward, which also ways ways to improve Fairtrade to improve Fairtrade sharply increases the amount of sharply increases the amount of certification. certification. cocoacocoa beans we need. beans we need. 2o11 2o11 2o05 2o05 2o06 2o06 2o08 2o08 2o07 2o07 The first Tony’s Chocolonely bar bar Tony’s goes official The first Tony’s Chocolonely Tony’s goes official comes on the market, after after episodes comes on the market, episodes and registers with with and registers of the Inspection of ValueValue about the Chamber of of the Inspection of about the Chamber of child child slavery on cocoa plantations Commerce. slavery on cocoa plantations Commerce. in West West Africa. Milk chocolate in in Africa. Milk chocolate in an alarming red wrapper. Fairtrade an alarming red...
Words: 30111 - Pages: 121
...Operations Management Fall Semester 2011 Final Project “Operations management at Nestle” Instructor: Prepared by [pic] Table of Contents |List of Abbreviations………………………………………………………………………………………………… |3 | |List of Figures/Tables………………………………………………………………………………………………... |4 | |Executive summary…………………………………………………………………………………………………… |5 | |1. Introduction…………………………………………………………………………………………………………. | | |2. Company’s background | | | 2.1 History of Nestle………………………………………………………………………………………………... | | | 2.2 Nestle strategy…………………………………………………………………………………………………… | | | 2.3 Current situation of Nestle in Kazakhstani market……………………………………………………………… | | | 2.4 Major products…………………………………………………………………………………………………...
Words: 4132 - Pages: 17
...CHAPTER ONE Introduction 1 1.1 INTRODUCTION INTRODUCTION TO NESTLÉ S.A. Nestlé began in Switzerland in the mid 1860s when founder Henri Nestlé created one of the first baby formulas. Henri realized the need for a healthy and economical product to serve as an alternative for mothers who could not breastfeed their babies. Mothers who were unable to breastfeed often lost their infants to malnutrition. Henri’s product was a carefully formulated mixture of cow’s milk, flour and sugar. Nestlé’s first product was called Farine Lactée (“cornflour gruel” in French) Henri Nestlé. The product was first used on a premature baby who could not tolerate his mother’s milk or other alternative products of that time. Doctors gave up on treating the infant. Miraculously the baby tolerated Henri’s new formula and it provided the nourishment that saved his life. Within a few years the first Nestlé product was marketed in Europe. In 1874, Jules Monnerat purchased the Nestlé Company. Nestlé developed its own condensed milk to contend with its competitor, the Anglo-Swiss Condensed Milk Company. The Anglo-Swiss Condensed Milk Company made products like cheese and instant formulas. The two companies merged in 1905, the year after Nestlé added chocolate to its line of foods. The newly formed Nestlé and Anglo-Swiss Milk Company had factories in the United States, Britain, Spain and Germany. Soon the company was full-scale manufacturing in Australia with warehouses in Singapore, Hong Kong and...
Words: 12626 - Pages: 51
