...Analysing The Macro-Environment Macro-environment analysis of The Coffee Company for the Chai Latte powder product The Coffee Company is 100% privately owned and operated company. It has been in operation since 1998 and has over 10 years experience in the coffee manufacturing market. The Coffee Company provides fresh roasted coffee to over 1000 food service customers across Australia and its retail products are available in leading Australian retailers. The Coffee Company plant is based in Moorabbin and uses market leading production methods to deliver consistent quality and flavour. The Coffee Company has sales offices in all the Australian capital cities. The current product range consist of coffee beans, ground coffee and liquid chocolates in a variety of styles and sizes. The purpose of this report is to provide a macro-environment market analysis in relation to the development and manufacturing of a Chai Latte powder product. The macro-environment consists of six types of forces: demographic, economic, natural, technological, political and cultural. The Coffee Company must take into account the trends and changes in each of these environments, which can both pose challenges and opportunities. Demographic Environment As defined by Kotler et al, demographics are the "study of human populations in terms of size, density, location, age, sex, race, occupations and other statistics" (Kotler, 2007). One of the most significant trends in Australian demographics...
Words: 302 - Pages: 2
...A Coffee Cart and the Economy Natasha L. Professor Paul Napolitano Colorado Technical University October 22, 2010 Owning and operating your own business can be difficult, especially in today’s economic climate. However, with the proper information and a good plan, success can become a reality. With that in mind, I have created the following report to assist our client in making their push cart business the best that it can be. Luckily, our client has told us that they would like to operate their cart year-round, as well as twelve hours a day. This information will be very useful in creating a report that looks at many different aspects of an outdoor business. In addition to the client’s chosen hours of operation, our firm has narrowed down a good location for the cart to two areas. By the end of my report, we should have provided enough information to the client for them to choose the best location for their coffee push cart. To begin, we should look at the populations of these locations, as they will dictate demand for our client’s product. After all, if the want is not there, neither is a profitable business. When we look at the two cities, we see that the population of Cleveland has been dropping by nearly 50,000 people every ten years since 1990. This is leaving Cleveland with an estimated population of only about 431,369 [ (U.S. Census Bureau, 2010) ]. Houston on the other hand, has seen a growth in population of nearly 200,000 people every year since...
Words: 1382 - Pages: 6
...Final Assignment Case Study Aldi store originated in 1913 and is one of Germany’s leading store chains. It was created by the Albriet brothers. Aldi stores corporation has various names such as Aldi, Hofer, and Combi. There are approximately 5400 stores worldwide. The Aldi stores are located in the following countries, Germany, Netherlands, Belgium, Denmark, Austria, France, United States, and the United Kingdom. Currently there are 20,000 Aldi employees worldwide. In 1993 the sales for the Aldi Group was 21 billion dollars. Aldi has been known as one of the top competitors in the global retail markets. Product and branding strategies Approximately 90% of Aldi’s products are under their own brand, which means that the can and dry goods are produced by local manufacturers and then re-labeled under a generic name. Aldi takes pride in only supplying 500 – 1000 items at any given time in their store. They take pride in keeping the stores lean and bare minimum selling primarily frozen foods, fresh vegetables and canned goods. Pricing strategies Pricing is very important to Aldi stores, they utilize the Market Penetration Pricing strategy which means that they set the price of a product or service as low as possible to facilitate rapid sales of the goods and services. Market Penetration Pricing strategy is used primarily with new product introductions. Aldi takes pride in having their products 30% cheaper than their competitors. Lean Production Aldi takes pride...
Words: 2618 - Pages: 11
...consumers and producers. When farmers conduct their business under Fairtrade terms, it provides them with better deals and better terms of trade. Such scenarios give them a chance to better their lives and plan for their future. Fair trade also gives consumers the power to diminish poverty in their everyday shopping (Marshall & MacDonald, 2013). How fair trade benefits consumers? When people become mindful of the tremendous challenges that people endure around the world, they become dazed with what to do. Philosophers say that it is not bad to be upset, but rather getting inspired is better. Change can be done however only when people take action. Consumers of Fair Trade benefit from being able to purchase quality products for daily use. They can also buy gift purchases, having the knowledge that others have not been exploited in the production process. People have to shop for their daily needs, and Fair Trade allows them to buy this thing with a clear conscience knowing that others are benefitting from these purchases (Slack, 2009). Fair Trade means that a customer’s spending, as well as giving, results into a powerful tool for good. The choices of available products for consumption and daily living, as well as for the occasional gift giving events, are increasing all the time. By purchasing Fair Trade products, consumers send primary signals to governments and businesses about their concern for ethics and justice in business. In doing so, they induce other organizations into...
Words: 1411 - Pages: 6
...of this material is not covered under authorization by any reproduction rights organization. Ivey School of Business, The University of Western Ontario, London, Ontario, Canada, N6A 3K7; phone (519) 661-3208; fax (519) 661-3882; e-mail cases@ivey.uwo.ca. Copyright © 1997, Ivey Management Services Version: (A) 2009-09-09 Mr. Howard Schultz, the Chairman and CEO of Starbucks Corporation, had just given a speech on the future of the coffee industry at a well-known business school. As he left the lecture hall, he stopped at the University’s most popular coffee shop, the Brewery. The shop’s sign indicated that it was “Now Serving Starbucks Coffee.” As Mr. Schultz ordered the House Blend, he noticed that the Brewery was a far cry from any Starbucks coffeehouse. The shop was messy, the service was poor, and the coffee was average. As Mr. Schultz was leaving the Brewery, Orin Smith, Starbucks President and COO, called him on his cellular phone. McDonald’s, whom Starbucks had turned down a number of times, was once again petitioning for a contract to serve Starbucks coffee. On the plane back to Seattle, Washington, Mr. Schultz’s thoughts drifted back to his experience at the Brewery and the call from McDonald’s. He asked himself two questions: Was Starbucks growing in the best way possible? Was Starbucks overextending in its quest for growth? SPECIALTY COFFEE...
Words: 10465 - Pages: 42
...compared to a restaurant, and requires far less staff. However a food truck is still a business that requires a lot of work and attention- especially in the first couple of years. Food truck owners put in long days and have similar problems as restaurant owners, such as slow seasons, bad weather, and sluggish economy. Read on to find out how you can start your own food truck business. Difficulty: Hard Time Required: Two Months or More Here's How: 1. Find out if a Food Truck Business is Legal in Your Neighborhood. This may sound like a no-brainer, but you’d be surprised how many places don’t allow food trucks or put a cap on the number of food truck permits allowed at any given time. Case in point – both Los Angeles and New York City are two of the busiest areas for food truck businesses and both have caps on the number of permits allowed. 2. Find out Where You Can do Business. Assuming your city or town allows food truck businesses, next you need to find out where you can do business. Depending on local ordinances you may not be able to park in the busy downtown area. Before you set up shop in a busy tourist area or business park, make sure its legit. 3. Choose a business name. Okay, you now have a solid plan for where you are going to sell your food. Now you can do fun part- decide on a fantastic food truck name. Much like choosing a restaurant name, the name of your food truck business should reflect your food, theme, or concept. Check out these tips for choosing the...
Words: 5821 - Pages: 24
... Part 1: Competitive Advantage ……………………………………. 4 Part 2: E-Business …………………………………………………. 10 Part 3: Supply Chain Management ………………………………. 14 Part 4: Customer Relationship Management …..………………….. 17 Part 5: System Development Life Cycle ..………………………….. 19 Web site Wish list ………………………………………………… 21 Remodel …………………………………………………………… 25 Menu ……………………………………………………………… 26 References …………………………………………………………. 27 Abstract The Broadway Café has been undergoing a particular decline in sales over the last five years. The Broadway Café was established in 1952 and has not achieved any changes since the doors opened. If the company was to make an about face and show some growth some immense changes need to take place. The Broadway Café will need to consider adapting Michael Porters’ Five Forces, as well as, establish which of the three strategies it will use to restore the company for the 21st century. There are more areas that will need to be looked into such, customer loyalty programs, employee concerns and maintaining a viable advantage over its competitors. The Broadway Café has to take to introduce information technology into daily operations and application programming interface in order to stay current in today’s market. An e-business strategy and company web site and a business process management system will need to be applied. The Broadway Café stock...
Words: 4696 - Pages: 19
...Business plan Smith Warehouse Las Catalinas Mall P. O. Box 362 Caguas, Puerto Rico 00726-0362 Telephone (787) 555-7755 Fax (787) 555-7756 E-Mail SmithWarehouse@gmail.com Table of Contents I. Table of Contents 2 II. Executive Summary 3 III. General Company Description 4 IV. Products and Services 5 V. Marketing Analysis 7 VI. Operational Plan 8 VII. Busisness Risk and Options 11 Executive Summary Thanks to the development of the web and its incremental use, Smith Warehouse has decided to create an online supermarket with delivery. “No waiting in line, no wasting of time”. Our business allows you to compare prices across the largest Grocery and Health & Beauty products in the PR. Visit our website; you're guaranteed to find the best prices, all the offers and the best value. General Company Description www.SmithWarehouse.com is a shopping website will serve as guide for the best offers and best buys for food prices. It will allow you to compare the value and prices of your entire cart, comparing with others retailers in the PR. It automatically checks what's in your basket and recommends swapping items for ones of better valued products. You can choose from five different departments: * Grocery * Produce * Dairy * Health & Beauty * Wines & Beers How much can you save? You can save up to 35% on the total of your shopping’s. Ways to Save * Personal Shopping Companion Bar - Get the best value for your cart...
Words: 2272 - Pages: 10
................................................................................................ 11 Threats ....................................................................................................................... . ............. 11 Conclusion .................................................................................................................................. 12 References................................................................................................................................... 13 Introduction Starbucks Corporation is a multinational company that specializes in production and sales of coffee products including roast coffee and other coffee drinks globally. The company was founded in 1987 as a coffee roasting retail shop in Seattle, Washington by three key owners who had learned the coffee roasting idea...
Words: 2862 - Pages: 12
...Summary 1 Introduction 2 1. Business Description 3 1.1 Company Overview 3 1.2 Vision 3 1.3 Mission Statement 3 1.4 SMART Objective 4 1.5 Business Philosophy 5 1.6 Production Line 6 2. Strategic Definition 11 Decision 1: E-Business Channel Priorities 11 Decision 2: Market and product development strategies 12 Decision 3: Positioning and Differentiation strategy 13 Decision 4: Business, Services and Revenue Models 14 Decision 5: Marketplace Restructuring 15 3. Marketplace Analysis 16 3.1 Industry Information 16 3.1.1 Micro Environment 16 3.1.2 Macro Environment 22 3.2 Marketing Plan 23 3.2.1 Marketing Objective 23 3.2.2 Marketing Strategies 24 3.2.3Branding: 29 3.2.4 E-CRM: 30 4. Operational Plan 31 4.1 Information Architecture 31 4.1.2Site Map 31 4.1.3 Explaination 32 4.1.4 Design 33 4.1.5 Composition and layout 44 5. Financial Plan 53 Projected start-up Costs 53 Break-even Analysis 54 6. Management Plan 54 Organizational Structure 54 Family Diagram 56 Conclusion 57 Reference 58 VNNIC 2012, Report on internet statistics of Vietnam, VNNIC, Vietnam, viewed 20 December 2012, 58 Appendices 59 Executive Summary Kim Tien Candle has entered recently into the Vietnam market. The business’ current transactions are Business to Business (B2B) and Business to Customer (B2C). With the...
Words: 6467 - Pages: 26
............................................................................................. 9 4. Competitive advantage …………………….……………………………………. 9 5. Competitor …………………….………………………………………………... 10 6. Conclusion ...……………….…………………………………………………… 11 7. References ………………………………………………………………………. 12 1. Company profile: Name: “Kawaii” Address: 789 Yersin Street, Thu Dau Mot City, Binh Duong province. Email: kawaiicoffee@gmail.com.vn Website: kawaiicoffee.vn Slogan: “See us, see differences” Logo Contact us: * Mobile: 0963 667 278 * Telephone: 06503 338 339 * Fax: 06503 338 339 * Executive Summary Coffee shop has become a common business in the world particularly in Vietnam over many years. People have though many kinds of coffee as well as services in order to get more customers and profit gain. Unfortunately, coffee shop owner usually come up with the same idea and they...
Words: 1850 - Pages: 8
...Starbucks Coffee Executive Summary STARBUCKS COFFEE COMPANY EXECUTIVE SUMMARY Starbucks Coffee Company is North America's leading roaster and retailer of specialty coffees. Headquartered in Seattle, WA, Starbucks has 931 retails stores and 75 major airport locations. The Company's objective is to establish Starbucks as the most recognized and respected brand of coffee in the world. To achieve this goal, the Company will continue to rapidly expand its retail operations, grow its mail order and specialty sales operations, and selectively pursue other opportunities to leverage and grow the Starbucks brand through the introduction of new products and the development of new distribution channels. Employees are one of the most important resources to Starbucks. If the company is to prosper, the employees must be treated well. All employees are eligible for Starbucks' health care and benefits package, as well as a starting wage above the minimum. Starbucks' strong commitment to the environment is guided by an environment committee. The Company endeavors to offer an environmentally safe product, as it believes that the welfare of people, plant and product are linked. Starbucks prides itself on being a "good citizen" locally and in the various coffee producing countries. They make significant contributions to local charities that focus on children, the environment, the homeless, and AIDS research/support. Financially, Starbucks has had solid earnings and returns. While still in the...
Words: 8226 - Pages: 33
...FRANCH BAJAMUNDI, Edgar L. November 19, 2014 BBM0608 Dr. Edita S. Bunuan ____________________________________________________________________________ Assignment No. 1 1. TOP 10 INTERNATIONAL FRANCHISES FOR 2014 |Rank |Franchise Name |Startup Costs | |1 |Anytime Fitness |$78.69K − 371.17K | |2 |Hampton Hotels |$3.69M – 13.53M | |3 |Subway |$116.59K − 263.14K | |4 |Supercuts |$113.75K − 233.6K | |5 |Jimmy John’s Gourmet Sandwiches |$330.5K − 519.5K | |6 |7-Eleven Inc. |$37.2K − 1.63M | |7 |Servpro |$138.55K − 187.19K | |8 |Denny’s Inc. |$1.32M − 2.61M | |9 |Pizza Hut Inc. |$297K − 2.1M | |10 |Dunkin’ Donuts |$216.1K − 1.52M | ...
Words: 1327 - Pages: 6
...Chapter 1 THE PROBLEM AND ITS BACKGROUND Introduction Starbucks has been leading the coffee shop market in more than 40 years now. It has always been the place to find the world's best coffees. Its first store was founded at Pike Place Market in Seattle, Washington, United States. It has given a positive outcome so they serve consumers all over the world. The success of Starbucks coffee had come this far because they expand their operation and services and didn't limit their products. They sell not just coffee but tea, pastries, frappuccino, beverages and smoothies as well. Starbucks is the largest coffee house company in the world ahead of UK rival Costa Coffee, with 22, 551 stores in 65 countries and territories, including 12, 739 in Canada, 1,117 in Japan and 830 in the United Kingdom. From Starbuck' founding in 1971 as Seattle coffee bean roaster and retailer, the company has expanded rapidly. Between 1987 and 2007, Starbucks opened on average two new stores every day. Starbucks had been profitable as a local company in Seattle in early 1980's but lost money on its late 1989's expansion into the Midwest and British Columbia. Its fortune did not reverse until the fiscal year of 1989-1990, when it registered a small profit of $812, 000. By the time it expanded into California in 1991 it had become it trendy. The first store outside the United States or Canada opened in Tokyo in 1996, and overseas stores now constitute almost...
Words: 9092 - Pages: 37
... | INTRODUCTION Executive Summary What was once a small coffee shop opened by Gerald Baldwin, Gordon Bowker, and Ziev Siegl in 1971, Starbucks Coffee Company has grown into the number one specialty coffee retailer. With over 20,000 coffee shops in more than 60 countries, of which 7,200 are licensed and franchised and 10,000 are owned, the company’s main objective is to establish Starbucks as the “most recognized and respected brand in the world.” “SBUX.” Has for purchase and roast high-quality coffees that we sell, along with handcrafted coffee, tea and other beverages and a variety of fresh food items, through company-operated stores also a variety of coffee and tea products and license trademarks through channels such as Starbucks brand, portfolio also includes Tazo® Tea, Seattle’s Best Coffee®, Starbucks VIA® Ready Brew, Starbucks Refreshers™ Beverages, Evolution Fresh™, La Boulange bakery brand and the Verismo™ System by Starbucks. Their objective is to maintain Starbucks standing as one of the most recognized and respected brands in the world. Their goal is to continue the disciplined expansion of global store base. In addition, by leveraging the experience gained; through their traditional store model, and continue to offer consumers new coffee products in a variety of forms, across new categories, and through diverse...
Words: 2114 - Pages: 9
