...CASE ANALYSIS – The Case of Mystic Monk Coffee BUS 5480 Strategic Management January 25, 2015 Executive Summary The case of the Mystic Monk Coffee operations details the business vision of the Clark, Wyoming Carmelite monastery’s father prior. Father Prior Daniel Mary sought to expand Mount Carmel, his small monastery, which accommodated 13 cloistered monks. He envisioned a monastery much larger than the small four-bedroom home he and the other monks occupied. The Irma Lake Ranch, located outside of Cody, Wyoming, was the 496-acre ranch he found that would live up to his vision of comfortably accommodating 30 monks, a convent for Carmelite Nuns, a Gothic church, a hermitage, and a retreat center for lay visitors. While the Irma Lake Ranch fit beautifully into what he planned to establish with the new Mount Carmel, it came with an $8.9 million obstacle. The $8.9 million price tag on the ranch led Father Prior Daniel Mary to consider ways in which to gain the required funds. In its first year, Mystic Monk Coffee, the monastery’s coffee business earned approximately around $75,000. In addition, the monastery received a donation of $250,000 and local Cody business owners started a foundation for Mount Carmel as well. While this was a decent start, the monastery would need to collect much more money to purchase the ranch. The monks of Mount Carmel believed that through earnings from Mystic Monk Coffee and public donations, they would soon reach their goal. Recommendations...
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...closer. But Friedman’s does not mention the less fortunate countries where the globalization is still a far dream. I feel Friedman’s analysis is a good fit for the rich and developed countries, where World has changed to a “global village”. 2. What are the potential impacts of a flat world for a student performing a job search? Today’s educated youth has all the potential and access to the world of technology at their fingertips. They can easily change to the growing job demands and are ready for job changes as needed. They sure got to have good education as the competition is high in today’s economy. I don’t think it’s difficult to find a job; it depends on how open you are to change in the new world of job opportunities and choose the best option. 3. What can students do to prepare themselves for competing in a flat world? Students can equip themselves for this competitive World by acquiring good education. Be updated in the field of your study and keep yourself open to news and updates. The coffee shop business is mainly framed in 2 mainstreams. First group is the major players like Starbucks, Seattle's Best Coffee, Dietrich, Brewsters, New World, Gloria Gears, which can be denoted as Specialty Brands. Second group contains One-Store coffee shops like The Broadway Café. These are generally local, small businesses. The coffee shop industry...
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...the world to be closer. But Friedman’s does not mention the less fortunate countries where the globalization is still a far dream. I feel Friedman’s analysis is a good fit for the rich and developed countries, where World has changed to a “global village”. 2. What are the potential impacts of a flat world for a student performing a job search? Today’s educated youth has all the potential and access to the world of technology at their fingertips. They can easily change to the growing job demands and are ready for job changes as needed. They sure got to have good education as the competition is high in today’s economy. I don’t think it’s difficult to find a job; it depends on how open you are to change in the new world of job opportunities and choose the best option. 3. What can students do to prepare themselves for competing in a flat world? Students can equip themselves for this competitive World by acquiring good education. Be updated in the field of your study and keep yourself open to news and updates. The coffee shop business is mainly framed in 2 mainstreams. First group is the major players like Starbucks, Seattle's Best Coffee, Dietrich, Brewsters, New World, Gloria Gears, which can be denoted as Specialty Brands. Second group contains One-Store coffee shops like The Broadway Café. These are generally local, small businesses. The coffee shop industry possesses a very high intensified competition on...
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...be closer. But Friedman’s does not mention the less fortunate countries where the globalization is still a far dream. I feel Friedman’s analysis is a good fit for the rich and developed countries, where World has changed to a “global village”. 2. What are the potential impacts of a flat world for a student performing a job search? Today’s educated youth has all the potential and access to the world of technology at their fingertips. They can easily change to the growing job demands and are ready for job changes as needed. They sure got to have good education as the competition is high in today’s economy. I don’t think it’s difficult to find a job; it depends on how open you are to change in the new world of job opportunities and choose the best option. 3. What can students do to prepare themselves for competing in a flat world? Students can equip themselves for this competitive World by acquiring good education. Be updated in the field of your study and keep yourself open to news and updates. The coffee shop business is mainly framed in 2 mainstreams. First group is the major players like Starbucks, Seattle's Best Coffee, Dietrich, Brewsters, New World, Gloria Gears, which can be denoted as Specialty Brands. Second group contains One-Store coffee shops like The Broadway Café. These are generally local, small businesses. The coffee shop industry possesses a very...
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...1.1 Produce a profile of a selected small business identifying its strengths and weakness. Introduction Caffè Finix Coffee shop is a local coffee shop in Stratford . Near the Stratford college and WestfieldShopping Centre. Caffè Finix Coffee shop Opened in 2009.Caffè Finix coffee shop is a famous daily necessity for local coffee addicts, a place to dream of as you tryto escape the daily stresses of life and just a comfortable place to meet your friends or to read a book, all inone. The shop owner is MrKhan. The shop is operate in a 1500 square foot shop within a walking distancefrom the Stratford college. The coffee shop start up fund £ 25000. Their employees 7, all are part time worker. Caffè Finix coffee shop provide coffee, tea and breakfast. SWOT Analysis: SWOT is the first stage of planning and helps decision makers to focus on key issues. SWOTmethod is a key tool for company to officials to formulate strategic plan. SWOT standsfor Strengths, Weaknesses, Opportunities, and Threats. SWOT model analysis factors that areinternal to the business and also factors that affect the company from outside. Strengths andWeaknesses in the SWOT matrix are internal factors. Opportunities and Threats are externalfactors. SWOT is the very popular tool in marketing because it is quick, easy and intuitive.SWOT analysis provides information that is helpful in matching in the firm’s resourceand capabilities to the competitive environment in which it operates Strength: Strengths...
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...: Sweet Dreams Motel in Far North Queensland ----------------------------------------------------------------- 1.INTRODUCTION Mr Smith is the owner of Sweet Dreams Motel in Far North Queensland. He owns the property since four years ago and he is not happy with the occupancy in the motel which only 50% year round while the other property can reach to 68% occupancy rate. Mr Smith believe his property have some strengths especially if we look at locations, large grounds, cheap rate, and room size. But he also aware of some weaknesses issue in the property such as: no television units in the bedroom, less attractive grounds, very little promoting activities and no restaurant services in the premises. In order to increase the occupancy rate , there is still some positive external factor to consider of such as : the needs to install the entertainment unit in the rooms, opportunity to construct the landscape to become more attractive, and a options to increasing the room rate. This case study will try to provides an overview to Sweet Dream motel current status in the market, a summary of products, competition and distribution analysis in challenging market opportunities. It will be a brief summary of internal strengths and weaknesses compare to external threats and opportunities for Sweet Dreams motel. 2. Situational Analysis 2.1 Background This case study is driven by a need understanding of how to make a better of improvements for Sweet Dreams motel in...
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... Business History The Perfect Cup is a new restaurant venture with an expected opening date in March of 2005 in Somewhereville, Texas. The business is a coffee shop located in Old Town, a newly renovated section of town, with antique shops and galleries along the main street. We will specialize in coffee, tea, cappuccino, frozen cappuccino, and homemade cookies and brownies. There are no other shops that only serve coffee in Old Town, the nearest being over five miles away. Our target audience is intellectuals/artists/writers. Currently, there are no places in the surrounding area that cater to artists and writers. The Perfect Cup will serve this area well. Vision and Mission Statement The Perfect Cup will become the foremost coffee shop in the area. We will serve a perfect product at a very reasonable price. We will also be a meeting place for artists and writers and a place for them to show off their work. We will create an atmosphere conducive to creative expression and promote the creative process. Objectives Our primary goals over the next year are: 1. Secure financing for start-up of at least $30,000 for space and equipment. 2. Renovate our space in Old Town. 3. Acquire equipment necessary for business, i.e. coffee pots, cappuccino machines, blenders, etc. 4. Make agreement with coffee distributors, and bakery vendors. 5. Create a cozy, artist friendly environment (i.e. choice of colors, choice of music, decor) 6. Open for business and become...
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... Gordon Bowker and Zev Seigel their dream was to instruct American buyers about the fine espresso drinking background. In 1987 Howard Schultz assumed control over the Starbucks Group, he needed to make the Italian coffee bar encounter in America by making a particular relationship between the clients and their espresso. Just inside a few years they developed from a little espresso business house turning it into a multi-million-dollar player in the business by purchasing just the best espresso accessible and giving the individuals an unmatched store experience. As standing, Starbucks is number one in the forte espresso industry, with more than 12,000 shops in more than 35 nations. Marketing Challenges: Because of the current financial crisis in the world economy Starbucks is forced to call closures of many stores around the world. Another challenge that Starbucks is dealing with is competitors. There are numerous coffee shops all over the world and being able to stand out to generate customers is important. Their main competitors are Dunkin Donuts, McDonald’s, and Nestle in the US and brands like Costa Coffee and Caffè Nero in the UK, the two major markets for Starbucks. It is important for Starbucks to know their competitors and what they are currently doing (Koontz, & Weihrich, 2006). Also, Starbuck coffees are priced higher than other market competitors because Starbucks prides its company on only purchasing the highest quality coffee beans for their product, thus increasing...
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...(0828114) Tahir Badruddin (0828135) Wasif Ghaffar () CLASS: MBA ‘X’ DATE: 20th July, 2009 EXECUTIVE SUMMARY Something beyond the Coffee The tradition and culture of coffee in Pakistan has its way on, it now moving from elite class to upper middle and therefore the Coffee House in areas like Zamzama and Defence are becoming fruitful investment. Visualizing this opportunity we have come up with the ultimate mix of entertainment, taste and quality. KLATCH a coffee house which is traditional in eastern sense and modern in western style, it will be a blend of both the worlds. KLATCH is a partnership firm, an IDEA of qualified professional from different field of works combining together to use up their experience and utilize their entrepreneurial skills with ultimate goal of prosperity and growth. Every department of KLATCH has an expert to manage. We will serve the variety of Pakistani Tea form Kashmiri tea to Khava along with the distinct flavors of coffee from latte to mocha and this is not all, other mouth watering items in our menu would include desserts, muffins, donuts and sandwiches. KLATCH is not just a Coffee House but its beyond the boundaries of a traditional Coffee House it’s a two floor coffee house, on first floor we will be providing a place for a combine study along with wifi services plus printing and scanning so that they can do projects and assignment and chill at a place of likeminded...
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...Odila Mora SWOT Analysis Principles of Management 303 Professor James Sisto Wal-Mart SWOT Analysis A SWOT analysis looks at the strengths and weaknesses of a company and the opportunities and threats. When used in business it can help a company carve a sustainable niche in the market. A SWOT analysis can be a powerful tool that can assist a company in uncovering opportunities. If a company can see their weaknesses they can then manage and eliminate threats that would have caught them off guard. By a company looking at themselves and their competitors and using this tool, a company can come up with a strategy that will set them apart from their competitors. Wal-Mart serves customers and members more than 200 million times per week more than 10,130 retail units, under 69 different banners, in 27 countries with sales of $443 billion for 2012. Wal-Mart is the world’s largest retailer as well as the largest private employer having over 2 million employees. The strength that Wal-Mart also has is its popularity by being known worldwide. Wal-Mart serves in retail outlets, online and on mobile devices to their customers. One thing that they always mention is that they are committed to saving people money so they can live better, taking their business to were it is today. In addition the company makes strategic adjustments every time it’s needed and ensures that whenever changes occur the industry has plans to alternate to it. The strength of the company is the supply chain...
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...time, and with her professional skill and experience shared for us. Her valuable suggestions helped all of us to apply and comprehend the theories and help us to get more details for our paper. Starbucks is the top to become the most famous coffee chain store in the minds of customers. These researchers attempt to find out why Starbucks has been able to gain a lead in coffee chains. This research aims at verifying that the experiential marketing is not only a theory, but a practical strategy which can help an international coffee chain stabilize the repurchasing rate of customers and reach operational success. Table of contexts Abstract…………………………………………………………………………….......1 Chapter One: Introduction 1.1 Background…………………………………………………………………….3 1.2 Motivation……………………………………………………………………...4 1.3 Purpose of This Study………………………………………………………….5 1.4 Value of This Study……………………………………………………………6 Chapter Two: Literatures review 2.1Coffee Chains…………………………………………………………………..7 2.2Marketing Strategies…………………………………………………………....7 2.3Customer Relationship Management…………………………………………...8 2.4Schmitt’s 5-Stages Experiential Marketing Strategy…………………………...8 2.5 Consumer Behaviors Analysis……………………………………………........14 2.6 Customer Satisfaction………………………………………………………….15 2.7 Customer Loyalty……………………………………………………………...16 2.8 Satisfaction Affects Loyalty…………………………………………………...16 2.9 Hypothesis……………………………………………………………………..19 ...
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...Introduction Coffee shops are now found everywhere, with such welcoming accommodations it's no surprise that young people have taken to the coffee shops as a second home. Coffee is something they can drink legally, does not impair their judgment, and can be great hangouts. With our changing times, the taste and preference of people also change. Bored of the usual coffee shops around the Metro? Then, Daydream Café is here to offer you a unique and extraordinary experience! With its tagline “Keep you cravings a Daydream Away!” you will surely enjoy a simple coffee with your friends at an affordable price together with an unforgettable experience. With its cute, calm and quiet ambiance, Daydream Café wishes to serve as a venue for relaxation, fun and enlightenment. Daydream Café is not like your ordinary café. It offers delectable and affordable coffee choices, and a relaxed and social environment with the experience of dining as a service. The products will be packed and presented with artistic design and labels appealing to the target market. The packaging is designed to be eco-friendly and to give off a charming and sweet vibe to the customers. Our product will maintain its uniqueness, affordability and quality. Indeed, Daydream café can provide a central gathering place for people of all ages to experience an ageless enjoyment. I. Business Description A. Company Name, Address, Form of Ownership Company Name: KMR Foods Incorporated Address: San Beda College Compound...
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...STARBUCKS HISTORY As with any corporation in America or throughout the world, Starbucks started out as a dream or a vision ready to be delivered to the world. Starbucks was born in the early seventies (Starbucks, 2005). In 1971, three friends, Jerry Baldwin, Zev Siegel, and Gordon Bowker got together on numerous occasions to discuss what type of business would be successful during their time. During the early 1960s coffee was a major success in the US Market; however, overtime the popularity declined due to the dreadful taste of the coffee. Jerry, Zev, and Gordon together had the opportunity to travel to Europe where they had the chance to indulge in the dark, rich coffee made there. It was not until Jerry visited a coffee store in Berkley, California that he was reminded of their trip to Europe and of the luscious coffee there. Moreover, this convinced the three friends that they should embark in opening a gourmet coffee shop. The three friends followed the appropriate procedures for establishing their vision. When asked to for the name of the company they were unsure and deliberated for names. They finally agreed to name the shop after Seattle’s seafaring heritage, Starbucks. However, it was also said that they named it after the coffee loving first mate Herman Melville’s Moby Dick (Starbucks, 2005). Starbucks was no longer a dream or an idea but an organization in the making. By the 1980s, four stores were up and successfully running in Seattle. It was...
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...Madmug Coffee Business Plan General Company Description So, picture walking into a coffeehouse that is full of taste, full of warmth, full of belongingness, and full of passion. A place that not only offers your favorite drinks, but a place that offers you something to look forward to. When you walk into the coffeehouse you are inspired by the opportunities that are to come. As you order your special drink you feel welcomed and are aware that you are exactly where you are supposed to be. If you are in need of a study break, a study place, or meeting up with an old friend, this is exactly where you belong. So stop in for a bit or stay for a while. Madmug is where you will find your peace. Madmug Mission: To use our cup of coffee to motivate individuals to become better than they were when they woke, to inspire with friendship, enthusiasm, and creativity. We want to be the coffeehouse that takes individuals beyond just coffee. Madmug values: We aspire to create a culture of warmth and belonging, where everyone is welcome. We promise to deliver our very best in all we do, holding ourselves accountable for results. Within every cup we promise to satisfy your needs at that very moment. Madmug coffee is 100% committed to buying, roasting, retailing, and wholesaling specialty coffees. We believe that, to do this, we must build strong relationships with all of the people who are involved in bringing coffees to our roasters. We will respect and foster those relationships...
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...Competitors (Benefit)………………………………………………………………. • Target market/customers………………………………………………………………… • Penetrating the market……………………………………………………………….. • Stakeholder analysis…………………………………………………………………… 5. BUSINESS MODEL ANALYSIS • Revenue sources……………………………………………………………………… • Cost drivers…………………………………………………………………………….. • Resource requirements/mapping……………………………………………………… • Investment size………………………………………………………………………… • Critical success factors…………………………………………………………………. 6. FUTURE ACTION PLAN • Sources of start-up capital………………………………………………………….. • Further information needed……………………………………………………………. • Support needed……………………………………………………………………….. 7. CONCLUSION………………………………………………………………………… 8. AXPENDIX………………………………………………………………………… 9. REFERENCE……………………………………………………………………….. Executive summary The objective of this paper is to bring to the investors the Feasibility analysis of our business idea:.. Coffee (quán tên gì vậy?). We hope that after accessing this analysis, investors will feel convinced and move on to implement our business concept As the growth of the economic condition is the rise of living standard. Vietnamese people are no longer satisfied with the traditional way of enjoying coffee where the seats are not comfortable and the coffee are cheap. They do not only...
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