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Cognitive School

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Submitted By moy91
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CognitiCognition Strategy Consultants Inc.
Motto: “I will see it when I believe it”
Message: Imagine
Strategy: Mental perspective
Basic Process: Mental, distorted
-------------------------------------------------
Central Actor: Brain

Client: Robin Hood

Perhaps starting with: Who are you? What is important to you? What don’t you do? I am Jorge Lopez an independent consultant that is trying to help Robin Hood`s organization to achieve success being this success based in getting the resources to become stronger in order to help poor people. For me it is important that the organization knows exactly what is their real situation in order to identify what are their constraints and capacities to formulate a good strategy. As a consultant I never will advice to Robin Hood `s organization with the generation of strategies that don`t involve a cognitive perspective.
Cognition strategy consultants seek to identify potential judgmental biases of key client decision-makers. Which of the following biases might Robin Hood fall prey to? * Search for supportive evidence. * Optimism, wishful thinking. * Conservatism.
Robin Hood`s band is acting conservative when they opposed to the Robin`s Hood transit tax. They want to continue with the confiscation knowing that this technique is not functioning anymore. * Selective perception. * Robin Hood may forget his passed problems with the Sherriff in order to generate an alliance with him to have the entire control of the territory. * Underestimating uncertainty.
They are underestimating uncertainty at a degree that they don`t have more plans for the future and their purpose is continue acting as they have been doing it.

Strategies emerge as perspectives, - in the form of concepts, schemas, and frames.

What strategy, or strategic ‘concepts’, would you propose for Robin? I propose these 2 strategies in order to beat the biases

1. It is very important to formulate a new mission statement because they are going far away for the mission. An organization without an established course doesn`t act cognitive 2. I propose Robin to explain in a very detailed way to his crew the benefits of having a taxation system. Maybe they don`t accept because they haven`t received a deep explanation and overview about this benefits. The crew is very big decreasing it size will reduce costs. I think that some times when it is a lot of people is easy to loose control and not everyone works for the organization needs. So reducing it size letting only the most committed persons will generate a better performance. 3. An alliance with the Sherriff is a good option because will join Robin`s knowledge of the forest and the Sherriff`s power.

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