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Cold Chain

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Submitted By mlarora
Words 578
Pages 3
Abstract
India is going through a retail revolution. All the big business houses are entering this Sector and it is growing at a very past pace. International giants in this sector like Wal- Mart, Tesco and
Carefour are also trying to enter the Indian market. Retail is offering Tremendous opportunities in employment. However, our country also poses a big challenge to organized large retailers particularly in food sector. Food being perishable item, for the retailer to be successful the key is proper supply chain management. The challenge comes from a number of factors, e.g. huge size and population of our country, varied culture and hence varied taste, very poor infrastructure like improper roads, bad connectivity between production centers and markets, lack of proper cold chain facility like refrigerated transportation, ware-housing etc. Under these circumstances it is interesting to find out how large organised retailers are coping up with these problems. In this paper a comparative study is made in supply chain management adopted by different players in food and grocery segments.
* Dr. Joy Mukhopadhyay, Professor of Sales and Distribution Management,
International School of Managerial Excellence
Management and Entrepreneurial Academy, Bangalore; email:joymukh@gmail.com
National Seminar on Logistics &Supply Chain Management, IASMS, BANGALORE, INDIA
2
INTRODUCTION
Food & Grocery sector constitutes about 14 % of the organized retailing in India. Ironically, organised retail is a meager 2% of the total retail sector in India. Howeer this figure is changing upwards rapidly. Retail, in general, means “selling in small quantities”. In a laymen’s parlance retailing is a term which can encompass sale of goods and merchandise for personal or household consumption either from a fixed place like narket, shops or more recently, departmental stores,

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