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Cold Stone Creamery

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Submitted By kimikimi
Words 2036
Pages 9
Rushil Gupta
Professor Jock Sommese
Business 102
02/18/2012

Report by Rushil Gupta

Entrepreneurship: Cold Stone Creamery was founded by Donald and Susan Sutherland in an effort to make perfect ice cream that was neither soft serve nor hard packed. What makes them stand out compared to many other ice cream stores is that all their stores make ice cream fresh daily in the store. The company was founded in 1988 and had its first store in Tempe, Arizona (which is still operating), they also moved there headquarters to Scottsdale, Arizona from Tempe, Arizona in 1997. Their name Cold Stone Creamery comes from a granite stone used to mix add–on like cookies, m&m’s, sprinkles, chocolate… into ice cream. The store main ingredient is ice cream with additional add-on offered to customized it specially for the customers, but over the years they have added ice cream cakes, smoothies…. Its first franchise store was opened in Tuscan in 1995 and now they 1400 franchise in operation today. Cold Stone creamery doesn’t only operate in the US but rather across the world like Taiwan, Japan, China, United Emirates, and Denmark …. Cold Stone merged with Kahala Corp in 2007 to become Kahaka-Cold Stone, which has thirteen brands. Originally the CEO of the new company was the original CEO of Cold Stone but after several months he left the company and previous CEO of Kahala Corp became the new CEO of Kahaka-Cold Stone. Cold Stone has performed pretty well as a franchise but they have started to Co-brand to expand in to international market. For instance they tested the Canadian market by starting seven co-branded location with Tim Horton Canadian coffee shop chain, in return Tim Horton’s can operate in more U.S. locations. The advantage of a Parent business franchising its operations is they don’t need to have significant capital on hand because if they franchise 100 stores

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