Colin Stokes, the managing director of Brands and Communications, explained in his ted talk, “How Movies Teach Manhood”, that movies have a large effect in how young boys and girls develop to be when they’re older. He talks about how boys are taught to be brave and athletic and how girls are taught to “let the man do the work.” This makes society a very unforgiving place and allows bad stereotypes to be mainstream. It affects young children in such a big way that it can influence their self confidence when they are older.

An archetypal pattern in many stories throughout the world is the idealized female character. This means that there is usually a female character that is made perfect in every way and is almost impossible to be like. This …show more content…
When children are exposed to this glamorization of women they get a feeling of need to be alike to that idealized character. It tells the child that they should be like this character when they are older, and doesn’t leave room for much else, which can really limit what girls think about themselves when they are older. This message that is sent to the children can impact the culture of the world later on. Girls will most likely try to live up to these beauty standards, resulting in a lifestyle that can be good, but also costly. In today's society many women will try to maintain a healthy weight and diet, which is a great way of living, but women might also try other methods to “look their best” such as plastic surgery and botox, which can be costly and affect the economy by increasing business in the cosmetic industry. According to a study in 2013, the plastic surgery industry made “ a staggering $12 billion” (Dr. Bradford S. Patt). That amount of money can have a major effect on today's economy. The message that is sent from this archetype has a negative impact on todays society because it can lower self confidence in women, but also encourages women to change who they are to become