...CoLinx A Shared Service Portal In Manufacturing A Case Study About Surgency ™, Inc. and Benchmarking Partners ™ Surgency is an e-business solutions firm, building market leaders among the Global 1000. Surgency’s consulting and collaborative software accelerates the transformation and market impact of its clients. Benchmarking Partners is the industry analysis and research division of Surgency. Since 1994, Benchmarking Partners has been working with multinational corporations to advance emerging best business practices and assess the benefits of technology-based transformation. Acknowledgements: BroadVision, Inc. sponsored research performed in support of this white paper. We would like to thank all the BroadVision customers who contributed their time and insights to this process. CoLinx Case Study Table of Contents Contents Company Profile CoLinx History Timeline Organization Objectives and Goals Anti-Trust Policy Benefits for Manufacturers Marketing Capacity Utilization: Reining in Expense Individual Control of the Customer Relationship Logistics Benefits for Distributors 1 1 2 2 3 4 4 4 4 5 5 6 Project Description Background Strategic Goals Scaleable E-Marketing Personalization Consultant/Third-Party Support Integration Maintaining Control of Customer Relationship Business Rules and Training Look and Feel Observation Reports and Analytics Conclusion 7 7 7 8 8 9 10 10 10 11 13 14 ©2001 Benchmarking Partners™ / Surgency™, Inc. i CoLinx Case...
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...CoLinx, LLC– Chapter 4 Case Andrea Moniz Supply Chain Management 2– TRA 3155 Professor Jumper Broward College June 28, 2015 Abstract CoLinx, LLC is a company formed by four manufacturers in the power transmission industry. The manufacturers formed CoLinx to achieve a common goal, which was to improve service levels. CoLinx is like the “nucleus of a cell,” it is the “control center” of the four manufacturers and is responsible for handling system-to-system transactions, web hosting, warehousing, light assembly, shipping, freight auditing, and import-export operations through a designation as a foreign trade zone (Coyle, 2013). Through the use of CoLinx, each manufacturer is able to improve service levels and reduce costs by pooling their resources with the other manufacturers through CoLinx yet still maintain individual control and brand identity. According to the Harvard Business Review, there are three kinds of value propositions. The first is the “all benefits” value proposition which is exactly how it sounds. It is when a company lists the benefits they offer to customers. The second is the “favorable points of difference” value proposition. This is when a company explains why their company and/or product is better than the competitor. Lastly, there is the “resonating focus” value proposition which is portraying an understanding of your customer’s job and their needs and focusing on one or two key points that deliver and will continue to satisfy the customer’s...
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...Week Two 1. Read the following from the textbook and be fully prepared to discuss: Chapter 4: Supply Chain Relationships (pp. 107-140) Chapter 5: Supply Chain Performance Measurement and Financial Analysis (pp. 141-186) Chapter 6: Supply Chain Technology – Managing Information Flows (pp. 187-228) 2. Prepare a written case study for the following in APA format: 1. Written Case Study Due -- Case 4-1 CoLinx, LLC. – answer all questions listed in the text for the case. (pp. 138-139) 1. Describe the elements of the value proposition for the manufacturer- members of CoLinx. What would be the elements of the value proposition for the distributors of products that are shipped from CoLinx? (Insert Answer Here) 2. What are the major sources of savings for manufacturer-members of CoLinx? (Insert Answer Here) 3. What are the keys to long-term sustainability of a relationship such as CoLinx? (Insert Answer Here) 2. Written Case Study Due – Case 5-1 CPDW – answer all questions listed in the text for the case. (p. 183) 1. Describe the nature of CPDW’s problem. (Insert Answer Here) 2. What metrics would you recommend that CPDW use to enhance its pricing strategy? Provide a rationale for your recommendation. (Insert Answer Here) 3. Written Case...
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