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Communication Process

Complete the table below.
Review the steps of the communication model.
Describe each step using your own personal or business example in paragraph form.
Review pp. 10 & 11 of Ch. 1 of Business Communication Today for more information.

|Steps of Communication Model |Personal or Business Scenario |
| | |
|Sender has an idea. |Walt the owner of DC Taxi is receiving over 1000 calls a day wanting taxi cab |
| |services. The business isn’t succeeding at this moment as Walt desires. Changes are to|
| |be made. Now, because Walt is currently producing newer ways to expedite answering |
| |calls and decreasing the risk of loosing business,and cash flow. Walt states that it |
| |starts with effective communication first. |
|Sender encodes the idea in a message. |Walt has ideas to send out a mass of surveys via fax machines, internet and google |
| |review websites and visit the local news stations. On the surveys it will include |
| |questions of public feedback on who uses public transportation, and general feedback. |
| |The polls that are placed on the news channel will have a number to where the polls |
| |are cast and Walt will be able to determine the responses. |
|Sender produces the message in a medium. |Walt visits the local news stations to speak with directors to advertise the taxi cab |
| |company and services. Discuss the cheapest cost. Discuss what channels the information|
| |can be produced on. There’s no specific part of advertising because public |
| |transproation is used in all cultures and locations. Display services in the local |
| |magazines and advertise in the Washington Post of upcoming discounts and public |
| |transporation factual information. |
|Sender transmits message through a channel. |Advertise the company every hour for 3 months. The advertising will take place on the |
| |local news channels. Print out and distribute business cards of services. Send junk |
| |emails, and original emails to the emails on file, create coupon mailings about the |
| |business and discounts. |
|Audience receives the message. |The public has received the advertisements because business knows directly who to |
| |advertise to. Being sure that The negative reviews will greatly diminish and become a |
| |eye opener to the cost effective business. The public didn’t know that DC Taxi |
| |services takes credit and debit card and cash isn’t needed. That one message turned |
| |the busness over 100%. |
|Audience decodes the message. |The audience receives the message and determines if the taxi service is offering great|
| |specials and would be the right services for them. The audience begins to call the |
| |taxi service to determine if the coupons and advertisement are true and accurate. The |
| |audience then starts to pass on the information learned to family, friends, co-workers|
| |and other public transporation users. This is when the business begans it’s |
| |reputation. |
|Audience responds to the message. |The public responds to the advertisements by the speed of communciations. Public also |
| |responds on the content, trust and credibility of the company. Was the message timely?|
| |Remembering that the first impressions are lasting impressions. The audience |
| |appreciates factual information and believing that establishing trust and credibility |
| |is a must. |
|Audience provides feedback to the sender. |The public appreciates the effective messages that were given because business begans |
| |with a great start. Appropriate tone and appeal is given from the public and vice |
| |versa. Promises is guaranteed from the business and the public appreciates it. The |
| |public is also providing feedback which is a great way of communication to help |
| |business progress. |

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