I do think that businesses use technologies like PDA’s MP3players and the Internet effectively as resources to communicate. Businesses now have to compete in a global market “Technology advancements provide instant communication with the click of a button. Moreover, technology makes communications across the globe seem much closer.” (Locker & Kienzler, 2008, p. 14). By using these technologies business can communicate with employees, stockholders, consumers and vendors in much less time them before. Employees can update files from anywhere that has cell phone reception or wireless connection. The tablet market explosion is more proof of the growth of technical advances. Now employees can update files with a much larger screen that cell phone with much more portable device than laptops.

Locker, K. O., & Kienzler, D. S. (2008). Business and Administrative Communication (8th ed.). Retrieved from The University of Phoenix eBook Collection database

Adkins, Ben. (2005). Communication in management. Retrieved from Adkins, Ben, COM285 - Introduction To Business Communication website.
What are three audience characteristics you think are important to identify when conducting an audience analysis? Explain why you chose each of these characteristics. How do these characteristics affect your understanding of the audience and structure of the message? Support your response with references to the readings and personal experiences.

Figure 1.7 of text states six questions to help analyize an audience. The three audience characteristics I think are most important are: who is your audience, what is your purpose in communicating, and what information must your message include.
These three characteristics are important in conducting affective communication to any audience. By knowing to whom will be receiving the communication the speaker can adjust information