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Commercial Feasibility Analysis - Cfa

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COMMERCIAL FEASIBILITY ANALYSIS - CFA

(to be attached to field 13 in the ITI Web Template of a Type C proposal when the funding by ESA exceeds 250 K€).

The detailed CFA is intended to analyse the strategic context and commercial potential of the proposed activity and to demonstrate that the bidder’s initiative is conceived to lead to a commercial exploitation. The length of the detailed CFA to be provided with the outline proposal should be between 2 – 4 pages.

The detailed Commercial Feasibility Analysis shall include the following chapters:

1. a. Target Customers: this chapter shall describe the target users/customers of the intended development 2. b. Competition: this chapter shall present an assessment of the competition (competitive products, competitors) and the positioning of the bidder in the market and in the value chain 3. c. SWOT Analysis: this chapter shall include a SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis for the intended development to provide information on selling factors (e.g. existing IPR, know-how, technology) against products of competitors as well as to show the bidder’s understanding of the commercial environment and its difficulties. 4. d. Financial and Market Objectives: this chapter shall present an analysis of the financial and market objectives (including the assumptions taken) in terms of sales volume, market share and predicted market penetration, with and without the proposed development. 5. e. Cost and Pricing: this chapter shall provide an assessment of the investment and costs as well as of the pricing strategy. 6. f. Migration Plan (applicable to applications / service developments): this chapter shall describe the steps from the validation/demonstration of the intended development (subject of the proposal) to the full operational deployment and/or service provision (sustainable

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