...Journal of Business & Economics Research – June 2012 Volume 10, Number 6 A Study On Effectiveness Of Movie Trailers Boosting Customers’ Appreciation Desire: A Customer Science Approach Using Statistics And GSR Takayuki Iida, Aoyama Gakuin University, Japan Akira Goto, Aoyama Gakuin University, Japan Shoya Fukuchi, Aoyama Gakuin University, Japan Kakuro Amasaka, Aoyama Gakuin University, Japan ABSTRACT In this study, the authors research “Effectiveness of Movie Trailers Boosting Customers’ Appreciation Desire” using statistical science and GSR (Galvanic Skin Response) data. As a result of this study, the authors suggest two models of movie trailers boosting customers’ appreciation desire to make a new movie trailer. Keywords: Movie Trailer Production Approach Model; Statistics; GSR INTRODUCTION O ver the last several years, the authors have been conducting applied research on a Customer Science Approach. In this study, the authors research “Effectiveness of Movie Trailers Boosting Customers’ Appreciation Desire” using statistical science and GSR (Galvanic Skin Response) data. First, shared factors that form the backdrop for the structural elements of movie trailers are identified (picture, story, function, etc.) and a numerical model is used to assess their relative impact. Next, GSR experiments are used as a new way to visualize viewers’ emotional responses and identify key factors that motivate them to see the advertised film. Key factors that affect viewer emotions (including...
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...Effective Communication Documentation and vocal communication are the primary forms of communication in a nursing setting that is long-term (LTC). It is required of the nursing care staff and physicians to document all aspects of patient care. When documentation is considered to be effective, it provides a patient’s response to the care given as well as a legal record of the care. When one goes about documenting in this form it is considered to be written communication to those who will be providing care to the patient in the future. In the beginning of a nurse’s shift, a report is documented of the activities from the last shift of nurses verbally. Without this form of vocal communication between nurses, med techs, and CNAs would have read every chart to know what activities were performed by the nurses before them which is a very timely task. Documentation As mentioned in the previous paragraph, document provides a legal and tangible record of care. To keep track of the resident care and those outcomes the nursing facility uses many documents. Each patient has a file documenting important factors about the residents’ health, ranging from social history, dietary needs and lab results. This charts documents a complete and detailed look at the patient’s medical history and progression through treatment. MAR, which is the Medication Administration Record, is used to record times, dosage, and method of medication when it is given to the patient, this document is also used...
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...was considered a monopoly until AT&T and the Justice Department agree on diversification in which AT&T split off it’s local phone service into seven regional bell companies that operate the local services. AT&T then primarily focused on its long distance manufacturing, and research and development operations. In 1994 AT&T acquired McCaw Cellular, in which eventually adopted the AT&T Wireless name. Finally in 2001, AT&T completes its spin-off of AT&T Wireless, which becomes an independent company. Vision & Mission Statement “We aspire to be the most admired and valuable company in the world. Our goal is to enrich our customer’s personal lives and to make their businesses more successful by bringing to market exciting and useful commuincations services, building shareowner value in the process”. AT&T has been a driving force in the wireless world. They have been one of the industry’s leaders in technology, and had been a global presence. For several years, they were the only carrier to carry the Apple Iphone, which set them above the rest in the wireless industry. This was a strategic move on both Apple and AT&T parts, and the Iphone became the top selling phone in the industry. By doing this, I believe that AT&T lived up to their mission and visiion statement, and they continue throughout this day. Global Impact on AT&T...
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...DEPARMENT OF COMMERCE FULFILLMENT OF ASSIGNMENT ONE ON BUSINESS COMUNICATION AND ORGANISATIONAL STRUCTURES COURSE CODE: BUS 211 PRESENTED BY: TO: MRS. JACINTA KINYILI DAYSTAR UNIVERSITY, ATHI RIVER CAMPUS 1.Communication definitions include: Communication is the transfer of information from one person to another,whether or not it elicits confidence. Communication is giving,receiving or exchanging ideas,information,signals or meesages through appropriate media enabling individuals or grups to persuade,to seek information,to give information or to express emotions. Communication is a process of exchanging information,thoughts,feelings and emotions through speech,signals,writings or behaviour 2.Forms/types of communication. * Oral communication, * Verbal comunication, * Non-verbal communication, * Face-to-face communication, 3.Directions of communications in an organisation include * Downward communication:this flows from executives to employees, conveying executive decisions and providing information that helps employees do their jobs. * Upward communication :flows from employees to to excecutives,providing insight into problems,trends,opportunities...
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...Do Doctors’ Communication Skills Affect Patient Health? Margarita Michalsky Montana State University Exploring Communications Studies 200 [ April 19, 2014 ] Dr. Daniel D. Gross Abstract One of the biggest complaints that a patient has is their inability to effectively communicate with their physician. A patients’ fear and intimidation of their physician can prevent them from being forthcoming about their symptoms and lifestyle behaviors. In addition, the lack of effective listening that the physician possesses can also limit the patients’ ability to express their needs. Effective communication is imperative to the health outcomes of the patient and this paper will look at how the communication style of the patient’s physician can affect those outcomes. Do Doctors’ Communication Skills Affect Patient Health? Healthcare is always in the news. You cannot turn on your television or pick up a newspaper without seeing something about healthcare. One of the main topics of discussion is the quality of healthcare that patients are receiving from their physicians. However, quality is not solely based on the knowledge of the patient’s physician; it can be also based on the ability of the patient to effectively communicate with their physician. Patients complain that they cannot effectively talk with their physicians because they are either intimidated or they do not feel their physician actually listens to what they say. Thus, do doctors’ communication skills...
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...Management Development Institute (MDi) 10 Hill Road F-6/3 ISLAMABAD, PAKISTAN 44000 Mr. Sardar Abdul Rahim Director of BBQ Tonight Sohrab Plaza Fazl-e-Haq Road BLUE AREA, ISLAMABAD 44000 Dear Mr. Rahim I am writing to you a report about the bad customer service experience I had at your esteemed restaurant during my recent visit. The report is entitled “Conclusion and Reflection of Negative Service Encounter” The report provides a brief explanation of the service delivery system of BBQ Tonight and the negative service encounter. The content of the report specifically concentrates on the analysis of customer’s expectations and perceptions regarding service offerings of BBQ Tonight. At the end we have suggested recommendations on how BBQ Tonight can improve their customer services to avoid the further occurrence of such incidents. After carefully investigation, we have come to know that the lack of quality maintenance by kitchen staff resulted in serving un-hygienic dish from which an insect was found and put a question on performance of the quality control management team. In reading this report, you will gain valuable insight regarding measuring customer’s expectations and perceptions using various service models like Expectancy disconfirmation model, SERQUAL Model to identify the possible service gaps which led to a bad customer experience. I hope...
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