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Communal Social Responsibility

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Communal Social Responsibility
ETH-316
September 2012
University of Phoenix

Communal Social Responsibility
Social responsibility manifests itself in many forms. Volunteerism, monetary donations, and environmental initiatives are examples of activities any person in the community can participate. Corporations that operate within the boundaries of a community, referred to as a Corporate Social Responsibility, or CSR. The decisions that a company makes ultimately has an effect on the community and society as a whole; defining the term ‘Corporate Social Responsibility,’ (CSR). As Basil (2009) noted, “Corporations are increasingly being held responsible for the social impact of their organizational priorities,” (p. 387). Furthermore, as Revathy (2012) indicates: “As a part of society, it is in business’ interest to contribute to addressing common problems. Strategically speaking, business can only flourish when the communities and ecosystems in which they operate are healthy,” (Para. 1). With this type of focus on how a company acts on a social level, leadership at larger companies is taking notice and making CSR part of the strategic vision. “Company support for employee volunteerism, (CSEV) benefits companies, employees, and society while helping companies meet the expectations of corporate social responsibility,” (Basil, 2009, p. 387). Several companies can show their effort in different ways and with different programs. Three companies in our community of Tucson, who have chosen to be a part of corporate social responsibility efforts is Intuit, Wal-Mart, and Citi Group.
Businesses must maintain a good relationship with the community in which they operate. Intuit, Inc. operates a major call center in the Tucson community. Part of Intuit’s corporate strategy is rooted in being a good corporate citizen. Intuit offers its employees 32 hours per year to

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