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Communication Modalities

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Communication Modality Used For Marketing in Health Care: Email

Miscommunication can be a significant challenge in the health care market. Strategies to improve communication with patients include a variety of communication modalities. Consumers and providers both benefit from the variety of communication modalities; one specific beneficial mode of communication used is e-mail. Providers, who have good communication relationships with patients led to patient satisfaction and trust. Patients have a sense of connection with providers and organizations when they can communicate with the provider at any given time. Although there are several communication modalities, new technologies like e-mail in the health care settings have shown a positive change in the health care industry, relating to patient benefits, the value of maintaining patient confidentiality, and maintaining this use of communication in the health care market. Improving clinical outcomes stems from effective communication with patients and providers. New technology has increased the form of communication with patients and providers. E-mail is used to communicate with family, friends, co-workers, and health care professionals. The use of the Internet and e-mail communication has grown as new technology advance and continue to progress. E-mail seems to be an admirable way for patients to communicate with providers. Patients send emails to providers for various reasons such as laboratory results, prescription refills, and questions about follow-up care. Patients do have concerns regarding e-mail communication, but these concerns do not prevent patients to take advantage of this form of communication. Email Benefits Patients According to Miller, 2002 “the way in which doctors and patients interact can have important ramifications for health outcomes.” Patients, who reside in rural

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