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Communication Privacy Management Theory

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Communication Privacy Management Theory

Communication Privacy Management (CPM) attempts to explain the process that people use to manage the relationship between concealing and revealing private information. It is a practical theory designed to explain the very “everyday” issues in negotiation between privacy and disclosure. This theory is based on the research of Sandra Petronio.

Petronio (2002) have observed the following points: 1. Deciding what to reveal and what to keep confidential is not a straightforward decision but rather a continual balancing act. 2. Both disclosure and privacy have potential risks and rewards; the act of revealing and withholding personal information has effects on relationships as well as on individuals. 3. The balance of privacy and disclosure has meaning because it is vital to the way we manage our relationships.

Assumptions of CPM Communication Privacy Management Theory is rooted in assumptions about how individuals think and communicate as well as assumptions about the nature of human beings.
The theory makes three assumptions about human nature: 1. Humans are choice makers. 2. Humans are rule makers and rule followers 3. Humans’ choices and rules are based on a consideration of others as well as the self.
CPM is a dialectic theory, thus, CPM subscribes to assumptions similar to those that ground Relational Dialectic theory. 4. Relational life is characterized by change 5. Contradiction is the fundamental fact of relational life.

Basic Suppositions of CPM
CPM is concerned with explaining people’s negotiation processes around disclosing private information. Petronio (2000) commented that people define private information as information about things that matter deeply to them. Thus, the process of communicating private information in relationships with others becomes private disclosures rather than self- disclosures.
CPM views the definition of private disclosures differently in three ways: 1. Private disclosure puts more emphasis on the personal content of the disclosure than does traditional self-disclosure literature. 2. CPM examines how people disclose through a rule-based system. 3. CPM does not consider that disclosures are only about the self; Disclosures are a communicative process.
CPM offers a privacy management system that identifies ways privacy boundaries are coordinated between and among individuals. CPM accomplishes this goal by proposing 5 basic suppositions. A. Private Information
The first supposition reiterates a traditional way to think about disclosure: It is the revealing of private information. Private disclosure concerns the process of telling and reflects the content of private information about others and us. B. Private Boundaries
CPM relies on the boundary metaphor to make the point that there is a line between being public and being private. On one side of the boundary, people keep private information to themselves; on the other side, people reveal some private information to others in social relationship with them. When private information is shared, the boundary around it is called a collective boundary, and the information is not only about the self; it belongs to the relationship. On the other hand, when private information remains with an individual and is not disclosed, the boundary is called personal boundary. C. Control and Ownership
This supposition relies on the notion that people feel they own private information about themselves. As owners of this information, they believe they should be in a position to control who else is allowed to gain access to it. D. Rule-Based Management System
This system is the framework for understanding the decisions people make about private information. The rule-based management system allows for management on the individual and collective levels and is a complex arrangement consisting of three processes: privacy rule characteristics, boundary coordination, and boundary turbulence. E. Management Dialectics
This supposition focuses on the tensions between the forces advocating revealing private information and those advocating concealing it.

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