... | | |Health Care Consumer: Trends and Marketing | Copyright © 2010, 2007 by University of Phoenix. All rights reserved. Course Description In this course, students will have the opportunity to examine the traits, trends, and needs of today's health care consumer. Students will examine current consumer information for readability, implications for the selection of products and services, and differentiation of health care web sources. Policies Faculty and students/learners will be held responsible for understanding and adhering to all policies contained within the following two documents: • University policies: You must be logged into the student website to view this document. • Instructor policies: This document is posted in the Course Materials forum. University policies are subject to change. Be sure to read the policies at the beginning of each class. Policies may be slightly different depending on the modality in which you attend class. If you have recently changed modalities, read the policies governing your current class modality. Course Materials Kotler, P., Shalowitz, J., & Stevens, R. J. (2008). Strategic marketing for health care organizations: Building a customer-driven health system. San Francisco, CA: Jossey-Bass. All electronic materials are available on the student website....
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...Running head: Future trends in Health Care Future trends in Health Care HCS 533 April 23, 2012 Robert Ropnow PH.D. The findings of a review of trends in health care delivery that are associated with innovations in electronic communications are topic of discussion in this paper. The review focuses on four specific issues. The first issue concerned the ways in which electronic communications may be applied effectively as an external delivery mechanism in the communication of patient-specific information. The second issue centered on the impact of distance-delivery on the effectiveness of health care. The third issue involved a determination of the effects that the use of electronic communications have on health care delivery today. The fourth issue required a projection of the likely affects that the continued use of electronic communications will have on health care delivery. These interrelated issues are addressed in separate discussions in this paper. The Ways in which Electronic Communications May Be Applied Effectively as an External Delivery Mechanism in the Communication of Patient-Specific Information When considering the ways in which electronic communications may be applied effectively as an external delivery mechanism in the communication of patient-specific information, it is useful to first (a) identify the parties who will likely be involved...
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...Future Trends in Health Care Sukhwinder Kaur HCS/533 November 19, 2012 Sheryl-Anne Murray Introduction The findings of a review of trends in health care delivery that are associated with innovations in electronic communications are topic of discussion in this paper. The review focuses on four specific issues. The first issue concerned the ways in which electronic communications may be applied effectively as an external delivery mechanism in the communication of patient-specific information. The second issue centered on the impact of distance-delivery on the effectiveness of health care. The third issue involved a determination of the effects that the use of electronic communications have on health care delivery today. The fourth issue required a projection of the likely affects that the continued use of electronic communications will have on health care delivery. These interrelated issues are addressed in separate discussions in this paper. Electronic Communications as an External Delivery Mechanism When considering the ways in which electronic communications may be applied effectively as an external delivery mechanism in the communication of patient-specific information, it is useful to first (a) identify the parties who will likely be involved in such interchanges and to (b) determine the types of information most likely to be exchanged. Further, depending upon of types of information likely to be exchanged it is also useful to consider how and in what form such information...
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...Effective Communication Monsunmola Adeyemi HCS/325 Rona F. Payne May 7, 2012 Effective Communication Communication is the process of sharing information, thoughts, and feelings between people through speaking, writing, or body language (livestrong.com). Communication becomes effective when that transmitted information is understood by the person receiving it. The goals of effective communication include creating a common perception, changing behaviors and acquiring information (livestrong.com). In healthcare organizations where it is always busy, effective communication is essential to the success of the organization. Communication promotes knowledge in healthcare organizations and it is necessary for the organization to thrive in this fast paced environment. On a daily basis there is communication with doctors, nurses, medical staff, co-workers, patients, and customers. In this paper I will discuss ways which organizations can share knowledge and involve its employees in formulating solutions to the problems. I will also discuss effective/ineffective techniques for sharing information and ideas, how might these techniques be applied or modified in a healthcare work environment, and how technology can impact this process. Ways Organizations Can Share Knowledge One way health care organizations can share knowledge and/or information is through teams. The intention of a team-based approach is to break down functional chimneys, increase information sharing, and...
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...Communication is an important aspect in our lives and an even more important aspect in the lives of people who play the roles of leaders. “Communication effectiveness involves the ability to transmit and receive information with a high probability that the accurate message is sent from sender to receiver” Hughes, Ginnnett, & Curphy (2002) (p. 430).We often see articles or books expounding on leadership traits or skills that a leader should possess. Among these traits and qualities, communication is almost always one of the most commonly listed ones. This comes as no surprise since we now know that researchers and professors in the leadership field have come to recognize being able to communicate as a crucial skill that leaders have to grasp before they can become an effective leader. However, becoming a good communicator requires one to know the basis behind what effective communication means. Communication is the "exchange of information, ideas, or feelings." As such, it is a process that happens during every minute and second of our life, even though we might not notice it. Communication is an important part and concern in many organizations. With many organizations having such a diverse workforce communicating has an impact on how well employees, patient and family members interact together. Many communication issues arise due to the fact that there are many employees from different cultures and different genders. These issues have an impact on how effectively tasks...
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...Nursing communication 2 Nursing seems to be facing more various challenges as today. These include nurses’ shortages, communication, freeze of salary and many more. In this essay, communication in the nursing field-its importance and the impact on nursing practise will be explained. The impact communication has on the safety of the patients and quality of care they received will also be evaluated. Communication is the transfer of information between the nurse, the patient, the patient’s family and among other health workers in the team (Anderson L, L 2013). Communication in general include verbal and written, information are exchanged in form of written and spoken language. Non-verbal communication involves exchange of information without using words, sometimes known as body language, which simplifies understanding of complex meanings of the spoken word. This also includes touch and sight (Weimann & Giles, 1988). Communication in it various forms is a keystone of basic nursing practice and an essential skill across all settings of care to identify the patient's goals of care. The importance of effective communication is vital in all aspect of nursing that is why I have chosen it as a major challenge facing nurses today. The implications of communication deficiencies impact the whole nursing practice. From clinical assessment, attention to physical symptoms and psychosocial concerns of the patients are only achieved through effective communication. The responses to suffering...
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...Topic 1: The Most Important Health Issue In Australia 2013, Dementia. Dementia is a broad term that encompasses a large group of illnesses that cause a progressive cognitive functional decline including memory loss, loss of intellect, rationality, language skills, perception, social skills and physical function. Dementia exists in many different forms including Vascular Dementia, Frontotemporal Dementia, Dementia with Lewy Bodies & the most common form of Dementia, Alzheimer’s Disease. (“Key Facts and Statistics,” 2013.) Dementia affects Australians of many ages and although Dementia is not considered a normal aspect of the aging process, approximately 92% of Australians diagnosed with Dementia are over the age of 65 years. ("Alzheimer’s disease is not a normal part of ageing,” 2012) It is estimated that there are currently over 321,600 Australians living with dementia and approximately 1,700 new cases of dementia diagnosed every week. I believe these incredible statistics combined with Australia’s rapidly aging population make Dementia Australia’s most important health issue in 2013. (“Key Facts and Statistics,” 2013.) The table below highlights the projected population growth & rapidly aging population facing Australia up to 2031. Table 1; [pic]“(Note: Reprinted from (Challenge 1, Community Services & Health Industry Skills Council,” n.d.) Australia’s rapidly aging population will see the number of Australians living with dementia increase by...
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...Trends in Health Care Future Trends in Health Care Health care industry have experienced and still experiencing increase in advancement of technology, there have been advancement in patients’ treatment, deliver of quality care, and hospital equipment. Through advanced technologies, health care boundaries have been push to enhanced integration of health care information. Health care information integration has been critical to the effectiveness of fragmentation of health care system. How Internet or any new forms of electronic communication can be used as an external delivery source in communicating patient-specific information and the impact of distance delivery on health care will be evaluate in this paper. Also consideration will be given to the use of e-mail, telemedicine, and electronic transfer of records and assessment of how these issues affect health care today and how they may impact health care five years from now will be discusses in this paper. Assessment of Internet and how it may be used in communicating patient specific information externally Internet service was used by U.S. Defense Department and researchers initially, but presently, Internet is available also to health care providers and patients enabling them to have access to worldwide library health care resources and patient specific health information. There have been an increases in the popularity in utilizing Internet and other forms of electronic communication as means...
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...Future Trends in Health Care Introduction The wave of the future of health care seems limitless. We will be taking a look at the “future trends in health care. We will also include an assessment of how the Internet, or any other form of electronic communications, may be used as an external delivery source in communicating patient-specific information. We will address the impact of distance delivery on health care. Also, we will consider the use of e-mail, telemedicine, and the electronic transfer of records. Lastly, we will share our assessment of how these issues impact health care today and how they might impact health care five years from now” (Syllabus, 2014). Future Trends in Health Care A study was done to “ascertain the future need for and focus of doctoral health education, particularly in relation to the importance of interdisciplinary instruction, research preparation, and program delivery modality” (Leja, 2002, pp. 1). The results showed that there are fundamental changes coming in how health care provision is done and the delivery of health care information. Currently, there is a “misalignment in the current training and education of students in the health care professions with the demands of the newly emerging health care systems” (Leja, 2002, pp. 1). External Delivery Sources In the 1990’s, health care changes resulted in dramatic changes in which health services are delivered. The financial, legal, and organizational structures have been turned into systems...
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...interprofessional communication can impact on care quality and service user’s safety. Interprofessional communication is important for our learning and professional development. It involves communication in various forms. Wright et al. (2012) suggest that communication is a process that involves a sender, a receiver, a message and a channel. The Nursing and Midwifery Council (NMC, 2015) code for professional standards of practice and behaviour for nurses and midwives stipulates that nurses must communicate with other professionals and service user in professional way that will not have a negative impact on the safety, outcome and experience of the service user. As a result of this, interprofessional...
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...Effective Communication Shelly Roberts University of Phoenix Trends with sharing knowledge within health care organizations settings have a widening array of resources that are inside and outside the company. This widening array can be co-workers, consultants, off-site employees, and/or other resources. In order for the organization to be successful sharing knowledge is critical, however the boundaryless form the organization takes it could be contacts outside and inside the organization. There are many techniques that an organization can utilize for sharing information and ideas in an effective manner. However there are some ways that can be ineffective. Another thing that needs to be taken into consideration is how technology impacts this process of the sharing of ideas or knowledge in formulating solutions to problems. The ways in which the organizations that I currently am employed at shares knowledge or involves employees in formulating solutions to problems is done in different ways. Primarily the way to share this information at my place of business is through a program called CRM through Microsoft. Basically all workflows and case management are located through this program. They are also tracked through this program. The technique that’s been the most effective for sharing information and...
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...Health Care Marketing Reflection HCS/539 November 11th, 2011 Martha Owens Health Care Marketing Reflection Introduction A successful health care organization in today’s current economy relies on a number of aspects in order to stay in competition with other organizations both familiar and new. One of the larger important aspects of these organizations is marketing. This paper covers one particular organization Community Hospital of Monterey Peninsula, or CHOMP. At Community Hospital of Monterey Peninsula, their marketing and communications department works hard to ensure that the strategic planning, marketing, and communication of the hospital are held to a high standard of quality. The department sets goals to be collaborative and provide the best customer service. This paper will look at the current techniques and strategies used by this department, how it affects consumer trends, and the positive/negative affects these techniques have on those employed. Current Health Care Marketing Techniques and Trends According to the Mary Barker, Director of the Communication and Marketing Department at CHOMP, there used to be this feeling that marketing was nothing more than advertising which many in health care frowned upon. I understand why this used to be the feeling, for when deciding to get into a career in health care I thought primarily about helping patients. I do not believe I ever saw health care or hospital services as something that...
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...Medical Records Health care organizations have changed drastically over the years. Technology has made it more advanced than ever before. New technology has affected the way of health care communication. This paper has been written to show how efficient and effective communication is with electronic medical records, its advantages and disadvantages, its influence on consumers, and the electronic medical records short- and long-term financial impact on organizations. An electronic medical record (EMR) is a computerized medical record created in an organization that delivers care, such as a hospital or physician's office. Electronic medical records tend to be a part of a local stand-alone health information system that allows storage, retrieval, and modification of records (Wikipedia, 2011). Efficient and Effective Electronic Medical Records (EMRs) are increasingly used in health care organizations in general and ambulatory settings in particular. Electronic medical records include comprehensive documentation of a patient’s medical history, easy access to medical data from remote sites, improved communication among the various providers involved in health care, easy access to medical information and state of the art resources over the Internet (medical journals, guidelines, evidence-based medicine databases, medication databases,) and clinical decision support. A recent systematic literature review suggests the use of information technology improves health care by increasing adherence...
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...Communication Theory Luz Hutchinson University of Phoenix HCS 320 Health Care Communication Strategies Professor Paul Wing March 22, 2011 Having been employed in an establishment such as that of a hospital, effective communication is definitely one of the very important aspects with regard to the care of the patients. As in any health care setting, an organization established to hospital care may stand in front of challenges when it come to communication for the reason that of gender and cultural differences, and in some cases the lack of ability to communicate effectively with the individuals obtaining service. Circumstances such as these may have an effect on how certain tasks are achieved within the organization, whether or not an individual want to continue using hospital services and how to a huge degree employees, patients, and family members interact together. Therefore, to comprehend various challenges facing this type of organization with accordance to communication we will address how gender and cultural differences does impact communication within an organization of a hospital, especially when it involves fellow coworkers, managers, patients, families, and caregivers along with improvements that can be made if any. Having work in an organization dedicated to hospital care one will come across both male and female employees dedicated to the care and health of the patients; however, one is also going to...
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...Communication and Information Technology Technology is spreading like a wild fire throughout the entire world. In the United States technology is used mostly for communication and is done by the use of wireless phones, text messages, social media, and emails. In health care organizations the use of technology is becoming more popular. According to University of Phoenix Communication and Information Technology (2009), In the 1990s health care organizations have struggled with technology to figure out its purpose in health care. Communication and computer based information technologies are used throughout health care organizations to improve and change the structure of health care delivery, and to increase the quality of care that patients receive. There are many different types of information technologies that are used in various health care organizations. This paper will only be presenting one information technology that is used in many health care organizations, which is Electronic Medical Records or EMR. It will also discuss how efficient and effective communication is with EMRs, the advantages and disadvantages of EMRs, the affect it has on consumers, the short term and long term financial impact, and improvements that could be made in the future. Electronic Medical Records Electronic Medical Records or EMRs are computer based medical records that allow health care organizations such as hospitals and doctors’ offices to store, retrieve, and modify patient’s health information...
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