...The Hershey Company and CSR Challenge The Hershey Company is the leading North American manufacturer of chocolate confectionery (The Hershey, 2014). The company uses cocoa suppliers in West Africa, where the harvest type of child labour and human trafficking is exposed in the chocolate industry. Thousands of children are forced to engage in unsafe activities such as using machetes and carrying heavy loads. Therefore, the majorities have scars on their body (Nieburg O., 2014). Nearly two million children work illegally on cocoa farms. Children from the Western Africa start to work at a young age of 12 to help their families because of the intense poverty that surround them (Louv J., 2014). Decision-making models • Bounded Rationality In order to address the issue of child labour and to build sustainability in the community, Hershey Company should follow the Bounded Rationality style of decision- making. The rational decision making model is very effective in the cocoa farms as it’s based on the rational thinking in order to come up with the best potential results. It gives the possibility to find possible solutions to the child labour issue, to calculate the consequences of them and finally to choose the best option. There is a cycling through different choices until an applicable one is found (Cioran N.A., 2013). • Varoom and Yetton’s Leadership On the other side, referring to the Varoom and Yetton’s Leadership and Decision-making (1973), it also can be an...
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...CLP is successfully expanding the business developments into Chinese Mainland, Australia, India, Southeast Asia and Taiwan; it has become one of the leading power companies across Asia now. The CLP obtains its philosophy of customer-oriented for providing highly reliable electricity to customers by world-class power supply in Hong Kong. The mission of CLP is to produce and supply energy with minimal environmental impact to create value for shareholders, employees and the wider community. In 2010, the CLP was awarded The Standard Award for Best Retention Strategies by Key Media, HRM Awards. The voluntary turnover rate of CLP is 3.1% in Hong Kong in 2010, it is the lowest rate in the businesses of other countries and a lower rate compared with many organizations. How can the CLP sustain its company in low turnover rate in Hong Kong? The followings are the reasons that we analyzed through the research findings on successful retention strategies in different human resources aspects. Throughout the corporate social responsibility in community, the CLP can build the positive image. The positive image of company can help to increase and maintain the retention of employees. If the company image is good that means the stakeholders have confidence toward this company, then the employees are more willing to stay at the company with positive goodwill and reputation. Therefore, the CLP does better than the rival on participating in different activities to the community through the following...
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...community development projects. Infosys employees actively participate in the welfare of the local community. Their Development Centers (DCs) in India make a difference through several Corporate Social Responsibility (CSR) initiatives. They organize and contribute to welfare programs, especially for underprivileged children. They support the activities of institutes and Non-Government Organizations (NGOs) dedicated to healthcare and education, and campaigns for skills development and community welfare. They have won 'Computer World Award - 2001'- International Level 'The Economic Times Corporate Citizenship Award,' on behalf of the Infosys Foundation, for outstanding philanthropic work- National Level Dabur India Ltd Dabur India Ltd is one of India’s leading FMCG Companies. Dabur is today India’s most trusted name and the world’s largest Ayurvedic and Natural Health Care Company. At Dabur, commitment to good governance, ethical conduct and social responsibility is core to their way of doing business, and is strongly aligned with their drive to create and increase value for all stakeholders. They define CSR as conducting business in ways that provide social, environmental and economic benefits for the communities and geographies where they operate. Dabur’s CSR initiatives are driven through...
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...Social Responsibility in the Solar Photovoltaic Industry CSR Across Industries CSR Across Industries Table of Contents Executive Summary 3 The Solar Photovoltaic Industry and CSR related issues 3 Introduction 3 CSR Issues 4 Companies 4 The Companies 5 1. British Petroleum – (Philip Leith) 5 2. ENEL – (Santiago Liotta) 7 3. MEMC Electronic Materials, Inc. / SunEdison – (Eleonora Ricciardi) 9 4. Sharp Solar – (Aaron Teo) 11 5. Suntech – (Tutram Nguyen) 13 Companies Comparison and Evaluation 16 Conclusions 17 Bibliography 18 Executive Summary In the last decade, the solar industry has seen exponential growth. Government subsidies, climate change debate and need to identify alternative eco-friendly energy sources have fueled this sector. The idea of harnessing renewable energy from the sun is naturally attractive but is it a perfect solution? Do the companies profiting in this business abide to the same United Nations Global Compact principles urged by environmentalist, conservationists, human rights activists, governments and other stakeholders around the world? This paper will provide our findings on our evaluation of five global players against a handful of corporate social responsibility issues in the solar industry. The Solar Photovoltaic Industry and CSR related issues Introduction As traditional hydrocarbon supplies are increasingly difficult and expensive to extract, energy companies have to change their strategy in order to meet the demands...
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...reasons why business should engage in CSR: 1. One of the most recognizable benefits is that it provides product/brand differentiation. When there are so many companies all attempting to do the same thing, engaging in CSR can help differentiate a company, product or brand. When a customer is deciding on a product with all else variables constant, knowing a particular organizations engages in CSR, can help them decide in favour of that company. 2. Cuts costs. One example is reinvesting in the employees of the company. By creating wellness programs and other health programs it can save numerous costs associated with health care. Johnson and Johnson saved over $250 million on health care costs by implementing such programs. The company also benefited from having a workforce that was less absent and more productive 3. Attracting talent. One of the main attractions for a future employee is the reputation of the company. When companies are engaged in CSR, they strengthen their appeal as attractive and responsible employee. 3 reasons why business should not engage in CSR: 1. Companies appear to have CSR on one hand but usually at the expense of something else. For example Toyota builds much of its image by having hybrid cars. However, there SUV are the highest selling and at the same time one of the most fuel guzzling vehicle. 2. Often is used as a cover up. If negative ideas are being generated and perceived by the public, CSR is often used to replace those notions...
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...responsibility. It is true that most of great companies always contribute to their wealth and to overall societal wealth by considering the effective on their employee, customers, the environment they existed, they competitors, shareholders and others to maximum the both wealth and improve their overall value when they making the decision in the current world. Not only consider about the money any more, they’ve move the main point to the both sides. Most of great companies are move their strategies on the understanding of the relationship between responsible business and good business. The external investors and market will measure the company’s strategies and performance based on their corporate social responsibility. It is a good approach that the CSR activities will help the company to build an effectively relationship with their customers and employees to acting responsibly towards then both of them will create more and more additional value for the company’s shareholders, stakeholders, and overall sides of company. Somehow, the company need to working close with their stakeholders to better develop their innovative and economically viable products, processes and services in order to improved environmental protection and social conditions to share their own wealth with each other. It is very hard to make a long- term success that is based on lots of confused relationship between entity and individual, most of the management of company concern about the external factors(environmental...
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...* What is CSR? The debate over creating a permanent meaning over the concept Corporate Social Responsibility (CSR) has been going on for over 30 years now. This concept started in the 1950’s where Howard Bowen who was addressed as the Father of Corporate Social Responsibility, published his book Social Responsibility of the Businessman being the first person to come up with defining the concept (Carrol 1999). He stated that “It refers to the obligations of businessmen to peruse those policies, to make those decisions, or to follow those lines of action which are desirable in terms of the objectives and values of society” (Carol 1999). As time evolves so did the definition of CSR and other option were also created such as CSP, CED and more. These options act as contributions to the concept of CSR. Besides the change in time, different countries also have different point of views of CSR. As an example, in the Philippines CSR is a way for businesses to repay their customers for staying loyal to their business while in the United States defined CSR as just by being generous as through their belief that they might gain something in return of their charitable performance (Baker 2004). Moreover, during our research we found an article stating that traditional CSR is how a company interacts outside of the corporation. Other than showing signs of liberality or organizing special events for the public, companies that are or providing job opportunity, earning a large amount of profit...
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...Pre-Sessional English Programme Written Assignment Final Draft August 2014 Student Number: 140146383 Student Name: SHEN SISHI Group: PSP 141 Assignment title: When a company improves their Corporate Social Responsibility (CSR) they automatically improve their public image, and therefore, their profits Assignment title number: 5 Word Count: 1253 With the development of social economy, international companies begin to play the paramount role in current society. Corporate Social Responsibility (CSR) has gained a limelight in international business and public debate, and has affected the way in which a company does business. Typically, the definition of Corporate Social Responsibility (CSR) ranges from companies’ internal management to bigger projects for social welfare (Sharma, et al. 2009). An example of CSR would be companies respect employees’ basic human rights or firms donate money to society for charity. There are several incentives for companies to establish CSR and it can also have an impact on improving the relationship with employees and consumers. There are some who would argue that top priority should be given to corporate social responsibility, then company improves their public image and as result, their profits. There are others who would insist that it is pointless in building CSR, and guaranteeing shareholders a profit should always be the top priority. Finally, there are others who would argue that there is a middle ground, however cynical the motive...
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...Corporate Social Responsibility (CSR) also being known as corporate conscience is a continuing commitment by a business to the society. A business behaves ethically and contributes to the economic development as well as improves the standard of living of the employees and their families in the local community and society. Corporate Social Responsibility also can be defined as areas of concern and initiatives to improve the relations of people and environment (Simply, 2008). Example of company that had put a lot of effort in CSR activities are The Body Shop, Starbucks, Walt Disney and so on. CSR activities can be categorized into a few types of groups such as environment, philanthropy and ethical labor practices. Each type of the group focuses on different matter. However, no matter what type of CSR activity is being launched, all these companies had the same ultimate goal which is to bring the benefits to the society. In this 21st century, the society is very concerned about the condition of the earth because it is where we live. We can often hear from people about global warming, melting ice berg in the North and South Pole, the broken hole at the atmosphere and earth hour which often follow by the slogans such as “Love Your Mother Earth”, “Say No to Pollution”, “Be Kind to Your Mother Earth” etc. All these propagandas show that people today care a lot about the environment and these make up the primary concern of corporate social responsibility in every business which is the...
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...what extent is CSR beneficial to a company’s performance? The area of corporate social responsibility has been laid great emphasis recent year. Corporate social responsibility means a company concerns its business operations in an environmental-friendly way and interacts with its shareholders and customers voluntarily (Commission of the European Communities, 2001, as cited in Dahlsrud, 2008). Nowadays a large quantity of international companies have issued their CSR report and designed separate websites about their CSR performance in order to run a better business. However, opponents believe the relationship between CSR and company’s performance is neutral (Aupperle, Carroll, & Hatfield, 1985) and CSR’s benefit to a company’s performance is not obvious. As a matter of fact, even CSR performance can’t be measured easily and numerically in most cases, its benefit to a company’s performance is significant. In this paper, the elaboration will cover three most important dimensions: brand value enhancement, employee attraction and consumer relationship nurturance. To begin with, brand value will be enhanced by CSR performance. The study result of Melo and Galan (2011) shows that CSR has a positive impact on brand value. They chose a group of American corporates as target. Meanwhile, they set CSR and brand value as control variables and build a model to set up a connection between them. The numerical result shows the positive correlation of CSR performance...
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...society and cleaner environment” and it can be in the form of charity or philanthropy (Baker, Mallen 2004). For some businesses corporate social responsibility is like an investment that is vital to their success but for others it is simply pointless expenditure. Companies that contribute to corporate social responsibility have their advantages. It is very important to maintain a healthy customer relationship because they are the driving force to maximize a business’s success. Customers are the key target in developing the wealth of a business, so it is the responsibility of the business to give something back to those customers. According to Kokemuller, when a company “builds long lasting, trusting relationship with their customers,” they give back to society which in turn improves customer satisfaction. Another benefit of practicing corporate social responsibility is improved employee morale. A company’s most valued asset is their employees so when companies motivate their employees by treating them fairly they will work hard to achieve the company’s goals. On the other hand, some corporations may feel as if social responsibility is not their duty but the duty of the government. One main reason that companies find it unnecessary to contribute to social responsibility is because of the high expenses. David Vogel in his Forbes article states that...
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...Strategy BUS 508 May 16, 2015 Assignment 2: Human Resource Strategy Good Human Resource strategies are imperative for any organization to successfully meet its ultimate goals. This case study will discuss the mission, vision and Human Resource strategies of Burns and McDonnell and Cisco Systems and analyze how both companies can improve their strategies to help them excel in their industries. Compare and contrast the two (2) industries you have identified in terms of size, products, services, customers, economic and regulatory environment. Burns & McDonnell is an engineering design company with more than 5,000 employees (“About Us,” 2015). The company provides engineering, architecture, construction and consulting services for health care, aviation, defense and utilities markets (“About Us,”,2015). Burns & McDonnell is not a product company. It is an engineering company that designs solutions for clients. Some examples include boiler design and installation, building a cellulosic biorefining plant, and design of a microbiology lab. Their customers include healthcare industry companies, power energy companies, aviation companies, IT and construction companies, including clients like Duke Energy, American Airlines and the U.S. Navy (“Burns & McDonnell,” 2015). Burns & McDonnell is part of several governing security regulatory boards. The company's regulatory environment includes Chemical Facility Anti-Terrorism Standards, Emissions Security, and Nuclear Regulatory...
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...brings three key differences for corporate reputation. Geography and Demography With the growth of global Internet, news can deliver all around the world. Things happened in Asia can be post online and read by North Americas, vise versa. By 2013, there are 39% Internet users globally (world population is 7.1 billion), see Table 1. Especially for international companies, who have locations around the world, corporate reputation is more globally involved. For example, Pepsi was criticized by people worldwide because of its brutal treatment to workers in India2. Also, because that computers and Internet have been owned by increasing number of people, more people are involved. Consumers are influenced by word of mouth, online reviews/research result, news, and all kinds of channels available on the Internet (see Figure 1)3. NGOs and investors would rethink about reputation of corporates by scandals, online post annual report, CSR and so on. Controller Pre-digital age, companies could have more control of its reputation by increase positive customers experiences, services and product quality. Also, some companies...
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...orientations. No more is our country made up of only Caucasians and African Americans. Diversity is all around us and tolerance is what needs to be learnt by individuals, groups, and companies. The problem is that we all know that workforce diversity is something we can’t avoid, but many of us still try to. When someone doesn’t speak our dialect or eats different food in the lunchroom it can create uncertainty among people who are uncomfortable with “new.” It is people’s natural reactions and human instincts that make accepting new people who are different scary and unnerving. McDonalds, Dell and Boeing are three companies that have managed multicultural organizations well and continue to show other companies what a benefit it can be. Workforce diversity is a term that arose in the 1970’s and hasn’t stopped rearing its head to society. McDonalds was one of the first companies in the seventies that had a department devoted to affirmative action. Pat Harris is currently McDonald’s chief diversity officer overseeing an evolving diversity initiative. She existed with the company during the early stages of workforce diversity. Harris claims that she doesn’t use the word program to describe the company’s objective regarding diversity because it has a beginning and an end. Diversity is an ever-changing issue for the company and being flexible and open to new possibilities is important. Pat claimed that education would drive business and ensure that everyone understood variety in people. Educational...
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...Black Diamond (BD) is a company focused on providing the highest quality, most innovative designs for outdoor enthusiasts. The company is all about adventure, nature and fun, both in the products they make and within the company itself; this applies across the organization but for this analysis, we will focus primarily on the R&D department at the headquarters in Utah. We see these characteristics transcend across five particular factors that better explain the company: strategy, workforce, technology, environment, and culture. Strategy At Black Diamond, the focus is on creating innovative, hi-tech yet simple designs that guarantee its users with superior performance products. The company upholds extremely high quality standards across all facets of the business and across all geographies. One of the ways in which they control the quality level is by operating their own manufacturing plants, rather than outsourcing production. The company is striving to become a market leader in the industry on a global level, having expanded to Europe and Asia, and is always looking for opportunities to continue growing. Black Diamond focuses on positioning their products in specialty shops, where their target customer would search for equipment, as a means of projecting the added value they offer the consumer. Furthermore, the company is focused on CSR initiatives, such as improving processes, recycling, reducing energy consumption, and using more environmentally friendly forms...
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