Company Delamere Pottery Limited, which produces earthenware tableware, founded in 1997 after obtaining assets of T.G. Delamera & Co ltd. Company acquired a functional structure to better support the increase in turnover (Williamson et al., 2004, p. 53) in new markets areas that offer greater margins. To enhance the competitiveness, company launched a new strategies in business, marketing and finance mainly to increase gross margins by 10% and increase customer satisfaction together with a reduction of inventory (Williamson et al., 2004, p. 207).
Business strategy is mainly based on the more efficient use of existing resources of the company. With implementation of the ERP system, the company promises to improve the planning, transparency and shortening process times and increasing the performance. ERP systems are often used by manufacturing companies to achieve a competitive advantage (Zhang et al, 2005, p. 69). ERP system helps companies create a strong information infrastructure, more accurate decision-making thanks to always actual data, enhance the overall quality and streamline the exchange of information between departments, suppliers and customers (Shatat & Udin, 2012, p. 577).
Further costs reductions, the company tried to streamline production by reducing the overall waste. Basically to become ´´lean´´ and build an efficient, just-in-time manufacturing system to increase the overall quality. According to Lewis (2000, p. 962), company which is lean, is effective in transforming inputs resources into outputs, this reduces the costs and increase overall business financial performance. Becoming more ´´lean´´ (having lower costs) is one of the advantages over the competition (Lewis, 2000, p. 964). Source: Lewis (2000, p. 962)

One of the main asset of the company are employers. To increase the overall success of the company can be achieved by: