...Company G 3-Year Marketing Plan Assessment Code: 318.1.5-06-15 Student Name: Mayla Barnes Student ID: 00000000 Date: May 2, 2015 Mentor Name: John Kim Table of Contents Introduction 3 Mission Statement 3 Product Description and Classification 3 Consumer Product Classification 3 Target Market 3 Competitive Situation Analysis 3 Analysis of Competition using Porter’s 5 Forces Model 3 SWOT Analysis 4 Strengths 5 Weaknesses 5 Opportunities 5 Threats 5 Market Objectives 6 Product Objective 6 Price Objective 6 Place Objective 6 Promotion Objective 6 Marketing Strategies 7 Product Strategies 7 Price Strategies 7 Place Strategies 7 Promotion Strategies 7 Tactics and Action Plan 7 Product Action Plan 8 Price Action Plan 8 Place Action Plan 8 Promotion Action Plan 8 Monitoring Procedures 8 Introduction Company G offers a new product line for the wine enthusiast offering an incredible wine aerator that softens the bitter tannins and instantly improves the aromas and fruit flavors in red and white wines. “Primo” is a magnificent wine aerator and decanter is the most highly sought electronic wine aerator decanter on the market. Mission Statement We enable consumers to improve the quality and convenience of their lives...
Words: 2117 - Pages: 9
...Company G 3-Year Marketing Plan Date: 3/09/2015 Mentor Name: Victoria Lutter-Cooper Table of Contents Introduction 3 Mission Statement 3 Product Description and Classification 3 Consumer Product Classification 4 Target Market 4 Competitive Situation Analysis 4 Analysis of Competition using Porter’s 5 Forces Model 4 SWOT Analysis 4 Strengths 6 Weaknesses 6 Opportunities 7 Threats 7 Market Objectives 8 Product Objective 8 Price Objective 8 Place Objective 8 Promotion Objective 8 Marketing Strategies 8 Product Strategies 9 Price Strategies 9 Place Strategies 9 Promotion Strategies 9 Tactics and Action Plan 9 Product Action Plan 9 Price Action Plan 10 Place Action Plan 10 Promotion Action Plan 10 Monitoring Procedures 10 Introduction G Inc. is an American multinational technology corporation that sells, repairs, and supports computers and other technology. G Inc. was founded by Michael Gell in 1984 with a dream to bring a computer into every American household. In 1986 the 1st Gell computer was sold featuring an Intel 8088 processor, 10MB hard drive, and 6.26 floppy disk drive. Keeping the American household in mind, G Inc. was among the first computers companies to establish “Next-day, at-home product assistance.” Presently G Inc. is # 1 in PC monitor sales, with plans to become the # 1 PC Company in the world. Mission Statement “We enable consumers to improve the quality and...
Words: 3423 - Pages: 14
...Company G 3-Year Marketing Plan Student Name: Student ID: Date: Mentor Name: Table of Contents Introduction .................................................................................................................................................. 3 Mission Statement ........................................................................................................................................ 3 The Product ................................................................................................................................................... 3 Consumer Product Classification............................................................................................................... 3 Target Market ............................................................................................................................................... 4 Competitive Situation Analysis ..................................................................................................................... 4 Analysis of Competition using Porter’s 5 Forces Model ............................................................................ 4 SWOT Analysis............................................................................................................................................... 5 Strengths ................................................................................................................................................... 5 Weaknesses...
Words: 2098 - Pages: 9
...Company G 3-Year Marketing Plan Assessment Code: Task 318.1.5-06-15 Student Name: Jason Rodriguez Student ID: 000278364 Date: 05/14/10 Mentor Name: Eric Ansah-Antwi Table of Contents Introduction 3 Mission Statement 3 Market Objectives 3 Target Market 3 Product Objective 3 Price Objective 3 Place Objective 4 Promotion Objective 4 Competitive Situation Analysis 4 Consumer Product Classification 4 Analysis of Competition using Porter’s 5 Forces Model 4 SWOT Analysis 5 Strengths 5 Weaknesses 6 Opportunities 6 Threats 6 Marketing Strategies 6 Product Strategies 7 Price Strategies 7 Place Strategies 7 Promotion Strategies 7 Tactics and Action Plan 7 Product Action Plan 7 Price Action Plan 8 Place Action Plan 8 Promotion Action Plan 8 Monitoring Procedures 8 Introduction Company G currently enjoys a solid history of leading the small home appliance market but in recent years the market has become stagnant along with Company G’s market share. As the consistent market leader, Company G is looking for a way to create some movement in the market by launching a new product line that focuses on energy and space saving principals. The ECOSPACE line will offer energy star rated small counter top appliances. The cornerstone principal of the line to minimize counter space and passive energy consumption by creating one base pad which remains on the counter top plugged into an outlet and several appliances which can be placed upon the base pad when needed...
Words: 2156 - Pages: 9
...Company G 3-Year Marketing Plan Table of Contents Introduction 3 Mission Statement 3 The Product 3 Consumer Product Classification 3 Target Market 3 Competitive Situation Analysis 4 Analysis of Competition using Porter’s 5 Forces Model 4 SWOT Analysis 4 Strengths 5 Weaknesses 5 Opportunities 5 Threats 6 Market Objectives 6 Product Objective 6 Price Objective 6 Place Objective 6 Promotion Objective 7 Marketing Strategies 7 Product Strategies 7 Price Strategies 7 Place Strategies 7 Promotion Strategies 7 Tactics and Action Plan 8 Product Action Plan 8 Price Action Plan 8 Place Action Plan 8 Promotion Action Plan 8 Monitoring Procedures 9 Introduction Company G has established a home appliance business in the US for 7 years. Core business activities include selling dishwashers, refrigerators, washing machines, and dryers, etc. Mission Statement Company G’s long term mission is enabling consumers to improve the quality and convenience of their lives by providing innovative electronic solutions. The Product Are you too tired to prepare a meal after work? Have fast foods become your eating habit? Do you want to eat healthy, but lack the time? Do you hate the hassle of cleaning after cooking? Now we will introduce our innovative new product called 8-1 Versatile Cooking Pro. This new product is combines the functions of grilling, roasting, boiling, air frying, steaming, stewing, baking, and stir frying (it comes...
Words: 2872 - Pages: 12
...Company G 3-Year Marketing Plan Assessment Code: MKT-VZT Student Name: xxx Student ID:xxx Date: 12/09/2014 Blend and Go Blend and Go Mentor Name: xxx Table of Contents Introduction 3 Mission Statement 3 The Product 3 Consumer Product Classification 3 Target Market 4 Competitive Situation Analysis 4 Analysis of Competition using Porter’s 5 Forces Model 4 SWOT Analysis 5 Strengths 5 Weaknesses 6 Opportunities 6 Threats 7 Market Objectives 7 Product Objective 7 Price Objective 7 Place Objective 7 Promotion Objective 7 Marketing Strategies 7 Product Strategies 8 Price Strategies 8 Place Strategies 8 Promotion Strategies 9 Tactics and Action Plan 9 Product Action Plan 9 Price Action Plan 9 Place Action Plan 10 Promotion Action Plan 10 Monitoring Procedures 10 Introduction Company G is a reputable electronics company that is well established. It has high research and development standards with extensive testing on products before release. Company G also boasts great relationships with suppliers and retailers. I am excited to announce the introduction of Company G’s first foray into the small electronics market with the Blend and Go, a revolutionary household blender that enables consumers to blend and go! Mission Statement “We enable consumers to improve the quality and convenience of their lives by providing high-quality, innovative electronic solutions.” The Product Company G’s Blend and Go is a dynamic...
Words: 3034 - Pages: 13
...Company G 1-Year Marketing Plan Student Name: Laura Bunch Student ID: 423467 Date: 1/20/2016 Student Mentor Name: Aleece Bell Table of Contents Introduction 3 Product Description and Classification 3 Product Support of Mission Statement……………………………………………………………………………………………….….3 Consumer Product Classification 3 Target Market 3 Competitive Situation Analysis 3 Analysis of Competition using Porter’s Five Forces Model 3 SWOT Analysis 4 Strengths and Core Competencies 5 Weaknesses 5 Opportunities 5 Threats 5 Market Objectives 6 Product Objective 6 Price Objective 6 Place Objective 6 Promotion Objective 6 Marketing Strategies and Implementation 7 Product Strategies 7 Price Strategies 7 Place Strategies 7 Promotion Strategies 7 Explanation of Strategies………………………..……………………………………………………………………………………………….7 Implementation Plan 7 Product Tactics 8 Price Tactics 8 Place Tactics 8 Promotion Tactics 8 Monitoring Procedures 8 Introduction Company G is a well-established firm, we have engineered and designed a new line of top-quality small appliances. This is the one year marketing plan for the 4 in 1 coffee maker. Product Description and Classification Product Description and Support of the Mission Company G Mission Statement “We enable consumers to improve the quality and convenience of their lives by providing high-quality, innovative electronics solutions.” The 4 in 1 coffee maker, is designed with 4 Drawers for brewing flexibility: Cup drawer...
Words: 1789 - Pages: 8
...Company G ------------------------------------------------- 3-Year Marketing Plan MKT1 Kathy Macellari-Solis 216139 October 8, 2012 INTRODUTION 3 Mission Statement 3 The Product 3 Target Market 4 Marketing Objectives 4 Analysis of Competition using Porter’s 5 Forces Model 5 SWOT Analysis 6 Marketing Strategies 8 Tactics and Action Plan 10 Monitoring Timeline 12 Introduction Company G has been the leading Manufacturer of Top selling small appliances since 1974. We build quality appliances, built to last and that will add a touch of class and convenience to your home and Life. Always offering new innovations for consumers, as we are large enough to meet your needs, yet small enough to know them. Our newest Product to introduce is a single cup coffee brewer called “Quick Cup”. Its design is sleek and innovative, and provides the convenience of a hot beverage in minutes for the person on the go, Improving quality of life, by saving waste and time! Mission Statement “We enable consumers to improve the quality and convenience of their lives by providing innovative electronics solutions” The Product Our new “Quick Cup” brewing station was designed for working class America to grab a quick brew of a single...
Words: 1599 - Pages: 7
...Company G 1-Year Marketing Plan Assessment Code: 318.1.5-06-15 Student Name: Matt Dee Student ID: Date: April 2015 Mentor Name: Note: This is the version that was accepted in Taskstream. I highly recommend to participate in the WGU cohort for this assignment. Table of Contents Introduction 3 Product Description and Classification 3 Company G Mission Statement 3 Consumer Product Classification 3 Target Market 4 Competitive Situation Analysis 4 Analysis of Competition using Porter’s Five Forces Model 4 SWOT Analysis 5 Strengths 5 Weaknesses 6 Opportunities 6 Threats 6 Market Objectives 7 Product Objective 7 Price Objective 7 Place Objective 7 Promotion Objective 7 Marketing Strategies and Implementation 7 Product Strategies 7 Price Strategies 7 Place Strategies 8 Promotion Strategies 8 Marketing Implementation 9 Product Action Plan 9 Price Action Plan 9 Place Action Plan 9 Promotion Action Plan 9 Monitoring Procedures 10 Introduction This is the 1 year marketing plan for Company G's new electronic appliance, the electronic vehicle warmer. The purpose of the vehicle warmer is to preheat the interior of a vehicle, prior to the owner entering the vehicle and starting the engine, in order to make it more comfortable for the vehicle owner during the cold months of the year. Product Description and Classification Product Support of the Mission Company G Mission...
Words: 2401 - Pages: 10
...Table of Contents Introduction 3 Mission Statement 3 The Product 3 Consumer Product Classification 3 Target Market 3 Competitive Situation Analysis 4 SWOT Analysis 4 STRENGTHS 4 WEAKNESSES 5 OPPORTUNITIES 5 THREATS 6 MARKETING OBJECTIVES 6 Product Objective 6 Price Objective 7 Place Objective 7 Promotion Objective 7 MARKETING STRATEGIES 7 Product Strategies 7 Price Strategies 8 Place Strategy 8 Promotion Strategies 9 TACTICS AND ACTION PLAN 9 Product Action Plan 9 Price Action Plan 10 Place Action Plan 10 Promotion Action Plan 10 MONITORING PROCEDURES 11 Introduction As a proactive, innovative leader in the electronics industry, Company G maintains its position as the brand recognized for excellence, reliability and high quality, and further expands its ever-growing market dominance with the addition of agricultural products. The Chix-Trax farm management software and cruelty-free chicken tracking device allows farmers to observe flock behavior, and adjust environment to better support production and flock health. Mission Statement “We enable consumers to improve the quality and convenience of their lives by providing innovative electronics solutions.” The Product The new Chix-Trax Chicken Management software and gentle, effective tracking band provides farmers with the solution to their flock management issues by using real-time satellite uplinks to collect and analyze data necessary to identify flock behavior patterns including feeding...
Words: 2866 - Pages: 12
...------------------------------------------------- Company G ------------------------------------------------- 3-Year Marketing Plan As you may already know Company G is looked up at in the world of electronics. Company G is at it again with its latest convenience in the kitchen. Company G is proud to announce its new Voice Activated Spice Rack (VASR). Mission Statement: “We enable consumers to improve the quality and convenience of their lives by providing innovative electronics solutions.” Product Description and Classification: The VASR comes in two different styles, black and the limited wood trimmed edition. Each can hold 32 different kinds of spices. Inside the spice rack is 32 separate holding cells for your selected spices. The spice is 6 inches tall, 8 inches wide and 12 inches long which take less space in your cupboards then compare to storing 32 different bottles of spices. With this revolutionary voice activated technology all you have to do is say how much of whatever spice you need, for ex: I need 1 tablespoon of red pepper flakes the spice rack then will fill order into a small bowl, it is as simple as that. With the revolutionary features of the VASR it provides the convenience of not having to sort through your cluttered cupboards looking for spices. The quality of your life is vastly improved because of no more burning food while looking for spices, and also more storage space in your cupboards because of the sleek and compact design of the VASR...
Words: 2007 - Pages: 9
...3-‐Year Marketing Plan Xxxxx xxxxxx 05/17/2014 Table of Contents Introduction 2 Mission Statement 2 Product Classification 2 Target Market 3 Analysis of the Competitive Environment 3 SWOT Analysis 3 Strengths 4 Weaknesses 5 Opportunities 5 Threats 5 Marketing Objectives 6 Marketing strategies & Explanation of Strategies 6 Product Strategy 6 Place (Distribution) Strategy 6 Promotion Strategy 7 Price Strategy 7 Product Action Plan Place (Distribution) Action Plan 8 Promotion Action Plan 8 Price Action Plan 8 Measuring Effectiveness and Monitoring Timeline 9 Monitoring Timeline for the First Three Years by Marketing Mix Strategy 9 xxxx Three Year Marketing Plan “The xxxx” Introduction and Company Description Our three-year plan for Company G is focused on increasing sales of all its products as well as delivering quality, and value to its customers. As an innovative leader in the electronics market, Company G is always searching for ways to increase its market share. This creative thinking and originality has lead enter the small electronics arena. The competitive but growing demand for high quality and convenience has lead us to create the Rokit, a sleek wearable product that will change the way we move. The xxxx sport wrist band with its lightweight...
Words: 4421 - Pages: 18
...Company G 1-Year Marketing Plan - MediMinder Student Name: Christin S Table of Contents Introduction 3 Product Description and Classification 3 Company G Mission Statement 3 Consumer Product Classification 3 Target Market 4 Competitive Situation Analysis 4 Analysis of Competition using Porter’s Five Forces Model 4 SWOT Analysis 5 Strengths 6 Weaknesses 6 Opportunities 7 Threats 7 Market Objectives 8 Product Objective 8 Price Objective 8 Place Objective 8 Promotion Objective 8 Marketing Strategies and Implementation 8 Product Strategies 8 Price Strategies 9 Place Strategies 9 Promotion Strategies 9 Marketing Implementation 10 Product Action Plan 10 Price Action Plan 10 Place Action Plan 11 Promotion Action Plan 11 Monitoring Procedures 11 Introduction Company G is proud to present its new MediMinder! It is a new electronic medication dispenser that is easily programmable and delivers both an auditory alarm and visual blinking alert when pills are needed to be taken. This new appliance will usher Company G into the world of medical products by providing groundbreaking technology while providing the quality and convenience that our customers have come to expect. It is a revolutionary and exciting innovation in the world of healthcare. Product Description and Classification Product Description and Support of the Mission Company G Mission Statement “We enable consumers to improve the quality and convenience of their lives by providing...
Words: 3556 - Pages: 15
...Competency 318.1.5: Marketing Plans - The graduate can create a marketing plan. Objectives: 318.1.5-06: Apply Porter’s Five Forces model to an analysis of the competitive environment for a given business situation. 318.1.5-07: Define the target market as part of a marketing plan for a given situation. 318.1.5-08: Classify a specified consumer product using the three-way consumer products classification system. 318.1.5-09: Develop an appropriate set of marketing objectives that support a given mission statement. 318.1.5-10: Develop a SWOT analysis for a given business situation. 318.1.5-11: Select an appropriate distribution channel for a given marketing situation. 318.1.5-12: Select an appropriate pricing strategy for a given marketing situation. 318.1.5-13: Select an appropriate promotion strategy for a given marketing situation. 318.1.5-14: Develop a tactical marketing plan that supports specified elements of a strategic marketing plan. 318.1.5-15: Identify monitoring and control activities appropriate for a specified tactical marketing plan. Introduction: Company G is a well-established firm that is highly regarded in the electronics market. Its mission statement is as follows: “We enable consumers to improve the quality and convenience of their lives by providing high-quality, innovative electronic solutions.” Company G’s engineers and designers have developed a line of small appliances that the company feels can be very successful in the small-appliance...
Words: 1241 - Pages: 5
...Company G 3-Year Marketing Plan Table of Contents Table of Contents 2 Introduction 3 Mission Statement 3 The Product 3 Consumer Product Classification 3 Target Market 4 Competitive Situation Analysis 4 Analysis of Competition using Porter’s 5 Forces Model 4 SWOT Analysis 4 Strengths 5 Weaknesses 5 Opportunities 6 Threats 6 Market Objectives 6 Product Objective 6 Price Objective 7 Place Objective 7 Promotion Objective 7 Marketing Strategies 7 Product Strategies 7 Price Strategies 7 Place Strategies 7 Promotion Strategies 7 Tactics and Action Plan 8 Product Action Plan 8 Price Action Plan 8 Place Action Plan 8 Promotion Action Plan 9 Monitoring Procedures 9 Introduction Company G is a well-established and respected company in the electronic appliance market that has now created a small consumer use home appliance called the “Wine Saver XG”. The Wine Saver XG is a new and innovative solution that allows customers to not only open corked wine bottles easily, but allows them to insert specially designed corks and pressurize the remaining wine for later consumption. Company G’s team of engineers and designers have developed this product through concept, proto-type and visual design to make it very aesthetically pleasing and ergonomic. This Wine Saver XG is also created to the high standards of Company G’s XG brand of products and should be appealing to the consumer market. Mission Statement “We enable consumers...
Words: 2579 - Pages: 11
