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Company G Marketing Plan

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Submitted By januarysnow83
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Company G

1 Year Marketing Plan

Student Name: Meegan Stewart

Student ID: 168596

Date: June 16, 2015

Student Mentor Name: Tim Callahan

Table of Contents

Introduction 3 Product Description and Classification 3 Product Support of Mission Statement……………………………………………………………………………………………….….3 Consumer Product Classification 3 Target Market 3 Competitive Situation Analysis 3 Analysis of Competition using Porter’s Five Forces Model 3 SWOT Analysis 4 Strengths and Core Competencies 5 Weaknesses 5 Opportunities 5 Threats 5 Market Objectives 6 Product Objective 6 Price Objective 6 Place Objective 6 Promotion Objective 6 Marketing Strategies and Implementation 7 Product Strategies 7 Price Strategies 7 Place Strategies 7 Promotion Strategies 7
Explanation of Strategies………………………..……………………………………………………………………………………………….7 Implementation Plan 7 Product Tactics 8 Price Tactics 8 Place Tactics 8 Promotion Tactics 8 Monitoring Procedures 8
Introduction

Company G has a well-known reputation in the electronics field. The G-force brand is known throughout the world for providing quality products, as well as its logo being recognized. The G-force “G Watch” is a new product for this line of business within the company and is a good product development strategy for Company G. Bringing the GW onto the market considering its position in production efficiencies and recognition for its brands will be a profitable and trend setting combination for all involved.

Mission Statement

“We enable consumers to improve the quality and convenience of their lives by providing high-quality, innovative electronic solutions.”

The Product

The G Watch has a small digital 144 x 168 pixel screen, four buttons, and, tucked inside out of sight, a 3-axis accelerometer and light senor (which power handy features like shaking your

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