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Company Strategies and Government Intervention

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Company Strategies and Government Intervention When a business is forming or for one that has been in existence for some time, there are a variety of considerations to be taken into account in order to be competitive within the particular arena for which the business focuses on. This could either be service or product. The product may be sold through the business or the business is producing the product. In any given situation, the business must choose a strategic path to follow that draws in customers and keeps customers loyal. The business professionals within the business must make two kinds of decisions – strategic decisions and tactical decisions (Martiocchia, 2013). Within the strategic decision making process, the decision makers must consider low-cost strategy or differentiation strategy in addition to various governmental laws, in order to remain competitive within the given market. Scilly (2014) indicates that when it comes to marketing a business, there are three generic strategies that include focus, differentiation and cost leadership. The lowest-cost strategy, or cost leadership strategy can be very successful but also more difficult to employ (Scilly, 2014). When a business is using the lowest-cost strategy the business is marketing their products or services at the lowest cost as compared to the competitor. This means that the business would need to minimize all costs and expenses of the business in order to pass on the savings to the customer (Scilly, 2014). Wal-Mart is an example of a business that uses low prices to gain customers and customer loyalty. This is a company the uses the lowest-cost strategy by keeping various business expenses low, such as employee wages, in order to sell products at the lowest possible cost. This keeps Wal-Mart competitive with other businesses such as Target and K-Mart. The idea of everyday low prices is to

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