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Company: Whole Foods Market- Corporate Social Responsibility

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Submitted By sirjanaale
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Corporate Social Responsibility (CSR) is not an easily defined term. It is used in several different conditions, depending on how it applies and the objectives it serves. It only came into existence during the late 1970’s after the term stakeholder started being used, meaning – those whom the organizations activities have an impact on. Before, the role of CSR was not highly required or rather thought of, but consumers today are interested in companies, which are socially responsible. If companies loose sight of their consumer’s thoughts it will impact any potential of growth and hamper profitability leading it to cease in existence. This is why; CSR highlights corporate actions and business models related to social, environmental and economic facets within the world today.

In regard to understanding CSR better and deeper we were asked to choose a company we could relate our readings and concepts from the Harvard Business Review by Porter & Kramer 2006 and by Zadek 2006. Initially I had trouble choosing a company as my interest in working is majorly in NGOs. I sought out to understand their CSR but after a couple of searching, I was made aware they mainly collaborate with corporate organizations to promote CSR. Such NGOs like Save the Children, ILO, UNDP all align themselves to create a guideline for companies to function with CSR in mind. So next I thought about considering a company that had built in values of CSR from the beginning- thinking understanding a company who had a ‘proactive’ approach to CSR would be interesting. For which, I have chosen ‘Whole Foods Market’, as the company to base my paper on.

As stated in their 2012 Annual Report, Whole Foods Market is the world’s leading retailer of natural and organic foods and America’s first national “Certified Organic” grocer. The Company was formed in 1980 and is based in Austin, Texas. The companies

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