...Conclusion ------------------------------------------------------------------------------------------------15 7. Reference ------------------------------------------------------------------------------------------------ 15 1. Introduction 1.1 Background information of Xiaomi Xiaomi, a leading smartphone brand in China, has been trying to enter India’s mobile market in this year. India is a developing country which has a potential market for smartphones. There will be a detailed explanation and analysis of how Xiaomi enters India’s mobile market. We will also evaluate its strategy and provide some opinions or recommendations. We will describe the business model of Xiaomi and the original strategy that Xiaomi used in mainland China first. Then talk about the mobile market of India and the general environment of India. Point out some problems that Xiaomi is facing and try to provide some recommendations to solve its obstacles. Beijing Xiaomi Technology Co., Ltd is the world's third largest company that designs, sells and distributes smartphones, mobile apps, and other electronic devices. Since the release of Xiaomi’s first smartphone, it gained a large market share and decided to expand...
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...technology has a huge impact on the way that individuals live and communicate. Technology is used at work, school, home, and just about anywhere else that one could imagine. The use of cell phones has been the dynamic for the 21st century. Just about everyone, from the elderly, to elementary students owns one. With such a huge variety of cell phones on today’s market, the iPhone5 and the Samsung Galaxy S3 reign as today’s market leaders. Both devices are exceptional however, when comparing the technology, design, and overall functionality of the iPhone5 and Samsung Galaxy S3 there are some commonalities and differences that prove the superiority of the Samsung device. Examining the design of these two handsets provided by the industry leaders, Apple and Samsung shows that the Galaxy S3 has a vibrant 4.8 inch Super AMOLED HD display, whereas its competitor boasts a 4 inch Retina LCD display. As far as the display goes, the Galaxy S3 is one of the best 720p display smartphones on the market. When comparing these two devices one cannot help but to notice the drastic difference in size. The Galaxy S3 measures 5.38 inches high, 2.78 inches wide, .34 inches thick, and weighs 4.70 ounces. Its counterpart measures 4.87 inches high, 2.31 inches wide, .30 inches thick, and weighs 3.95 ounces. In other words, the Galaxy S3 is a much larger phone compared to the IPhone5. To some consumers, size does matter, and it matters a lot. Consumers who view online media content and are looking for a...
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...and raised in two decades. To give some examples, Apple, Samsung and HTC and so on are well-known companies. Following by the internet, these companies not only reinforce its service and sell in real stores but focus the online marketing. The project aims at analyzing the high tech company of HTC and advising the company to solve problems of online marketing. This project focuses on exploring its disadvantages by comparing with other competitors. The result indicates that HTC should improve its delivery service and online service so that it can attract more consumers. 1. Background This project was prepared for HTC to make online marketing better. The definition of online marketing can be defined as decisions of investment which investors made depend on whether behaviors of the company are ethical (Hudson 2005, p. 641). The company, HTC is a high technology corporation, is founded in 1997. Initially, HTC designed the world's first touch and wireless hand-held devices in 1998, and then manufactured some of smartphones and tablets. At the beginning of making smartphones, it was mostly based on Microsoft’s Windows Mobile operating system (OS) software. However, it invented own system “Android” in 2010 (HTC 2012). HTC is popular as the company is...
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...Introduction The Apple Inc. was found by two mutual interests‟ friends Steve Jobs and Steve Wozniak. It is a high technology corporation mainly design and produce mobile for media and communication device, digital music player, and the production and sells of variety of software, networking, service and maintenance and other digital applications. However, the company also sells and delivers kinds of digital applications such as iPhone, iPad, Mac, iPod, Apple TV and a portfolio of consumer and professional software applications. The Apple Inc. is selling its products worldwide through its retail stores, direct online stores, and direct sales force, as well as through the third-party cellular network, wholesalers and retailers. Until 2012, the net sales of Apple had increased by 31.5% to $142 billion. This report is a case analysis based on Apple’s competitive advantages and the measurement of their performance in both financial and non-financial fields. Competitive advantages 1. Industrial design: Turn the Ordinary into Something Beautiful Apple was the first company to introduced all-in-one computer with colourful translucent cases with a distinctive eggshell design. With the remarkable design, Apple’s product became “an icon of the digital age”. Apple values the whole consumer experience more than the actual technical performance. Many of Apple's competitors take pride in creating products that feature a superior technical performance. Apple products are often described...
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...13 5.0 The Operation of iOS and Anroid 13 6.0 Research and Development of Samsung Company 17 7.0 Research and Development of Apple Inc 19 8.0 Competitive Advantages 20 8.1 Apple Inc. 20 8.2 Samsung Galaxy SIII 25 9.0 Conclusion and recommendation 27 1. Introduction A smartphone is a mobile phone built on a mobile operating system, with more advanced computing capability and connectivity than a feature phone. The first smartphones combined the functions of a personal digital assistant (PDA) with a mobile phone. Later models added the functionality of portable media players, low-end compact digital cameras, pocket video cameras, and GPS navigation units to form one multi-use device. Modern smartphones also include high-resolution touch screens and web browsers that display standard web pages as well as mobile-optimized sites. High-speed data access is provided by Wi-Fi and Mobile Broadband. The most common mobile operating systems (OS) used by modern smartphones include Google's Android, Apple's iOS, Nokia's Symbian, RIM's BlackBerry OS, Samsung's Bada, Microsoft's Windows Phone, Hewlett-Packard's webOS, and embedded Linux distributions such as Maemo and MeeGo. Smartphones are the latest technology of the cell phone market and all the major mobile manufacturers are pushing it out in the market for a pie of the market share. Earlier mobile phones were associated with your status, higher your status more expensive should be the mobile in...
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...” BGR. May 4th, 2011. I. Introduction 1. Summary Market positioning is a crucial ingredient in an organization’s success. In the smartphone market, Android dominates the worldwide smartphone market, having increased its share of the market by 35% in the first quarter of 2011. The article by Epstein (2011) highlights the global comparisons between Android and several other of the smartphone giants in the industry, and breaks down the comparisons by region. 2. Relevant Vocabulary Year-over-year—results compared year by year for a specific part of the year, as, for example, directly comparing the first quarter of 2010 with the first quarter of 2011. There are no difficult terms to identify. 3. Key Concepts Tactical Planning – Process of defining implementation activities that the firm must carry out to achieve its objectives (Ch. 6, p. 185). Android uses two primary methods for tactical planning. One is the use of applications, which number in the thousands, and are important for consumers to use to “personalize” their phones. The second key planning strategy is to use key vendors such as HTC, Samsung, LG, Motorola and Sony Ericsson, which are themselves global leaders. Channel captain – Dominant and controlling member of a marketing channel (Ch. 13, p. 401). Smartphone manufacturers such as Nokia and Andoid are channel captains in that they control a global marketing channel, such as the Asian Pacific channel and the...
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...Android app Vs Apple app Market: A Design Perspective Pranjal Sutradhar Indian Institute of Technology, Guwahati Pre-final year stuent pranjal5026@gmail Abstract: Nowadays there is boom of smart phones, there are more than a billion smartphone users in the world [1]. As of 2013, two-third of Americans own smartphones [2].The key feature of these smart phones are their application support and there operating system on which these application runs. The most common mobile operating systems are Android, iOS, Blackberry and WindowsPhone. This paper provides analysis share of smart phones having different mobile operating systems. 1. Introduction iOS: It’s a mobile operating system used and developed by Apple Inc. It is used to run iPhone, iPad and iPod Touch devices. It was first released in 2007 for iPhone[3]. It is based on the concept of direct manipulationand utilizes a multi-touch interface where simple gestures are used to operate the device, like swiping your finger across the screen to move to the next page or pinching your fingers to zoom out also for rotating in three dimension, respond on shaking or tilting the device internal accelerometers are used applications[4]. It uses framework of OSX such as Core Foundation and Foundation but its UI toolkit is Cocoa Touch instead of AppKit framework. It’s therefore not compatible with OS X for applications.iOS also shares the Darwin foundation with OS X. Its is very restrictive when it comes to their...
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...Samsung as well as HTC. Initially, Apple lead the pack in sales of smartphones due to its advanced technology. However, other companies such as HTC and Samsung have caught up with Apple’s technology and sales (Wrinkler and Beck, 2013). The article reports Samsung’s stocks increased sixty percent from the end of 2010 through early 2013, and its global smartphone market has tripled though sales from the new Galaxy S4 phone, is not expected to make a big impact based on current findings (Wrinkler and Beck, 2013). HTC’s stock peaked in early 2011 but due to still competition from Samsun its profit margins have been cut and stock reportedly have fallen eighty percent since peaking in 2011. Since technology changes often-- one company, Motorola, reportedly plans on driving down the prices of their smart phones. Motorola’s chief executive officer stated that “there is no good reason anyone should make big margins on smartphones.” However, other companies sell their Androids at near cost, and make money on accessories. This can be a detriment to other companies as they will have to revamp their strategies and pricing (Wrinkler and Beck, 2013). Tony Mungo Marketing 301 Professor Michael P. Loizides Reading assignment critique The purpose of this article is to compare Apple and Samsung smart phones. I think the article focuses more on how well each company is placing on the stock market other than truly comparing the qualities of each phone. When national and private brands battle...
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...4Technological…………………………………………………………..….6 3 - HTC MarketingStrategy………………………………………………………..……..6 3.1-SWOtAnalysis………………………………………………………………6 3.1.1Strengths………………………………………………..…………………6 3.1.2Weakness……………………………………………..…...………………7 4 - Recomandations…………………………………………………..……………………9 1. Introduction HTC is a company that was launched in 1997 in Taiwan. This company emerged in the smartphone market with big success and broke a lot of industry sales records. This company is a good example of a rapid rise to success because of its high technological expertise and innovative ideas. At the start, HTC was not well known in the smartphone and tablets industry. However, HTC innovative design and state of the art technologies generated big interest. According to some primary research, customers who owned HTC phone did not know a lot about HTC as a company. That is to say, HTC brand awareness was not matching its technological and innovative approach. In fact, its brand awareness was very low compare to its competitors in the smartphone industry. Therefore, it is clear that a company of the magnitude of HTC need to do more in terms of brand awareness in order to sustain and increase its market share in such a highly competitive market. To achieve this, HTC needs to review its marketing...
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...Case Study 2 – Research in Motion (RIM) Strategic Management of Technology – TM583ON Marian Phillips Research in Motion (RIM) is a Canadian wireless device company which is the designer and manufacturer of the Blackberry Smartphone. Research in Motion was founded in 1984 and is headquartered in Waterloo, Canada. The company also creates solutions for the worldwide mobile communications market including the software that allows the Blackberry Smartphone to provide mobile access to email applications, media and the internet. As a company reliant on its intellectual property, RIM has to be careful. All actions carried out on RIM’s internal network are logged, which means that employee that want to have private conversations should bring in their personal devices. Any conversation on company network whether verbal or written, is transparent and in visibility. Also, to protect its advantage as much as possible, RIM followed a very careful and consistent policy of securing as much patent protection for its products as possible while continuing to push ahead with product development and continuously extending its technology capabilities. RIM has been involved in a series of suits relating to alleged patent infringement. * 2001 – RIM sued competitor Glenayre Electronics for infringing on RIM’s “Single Mailbox integration” patent. The suit was eventually settled. * 2002 – Filed suit against start-up competitor Good Technology and also file additional complaints throughout...
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...Alternatives Recommendation Alliance with Microsoft Thank you! Focus on Low cost devices Pros: Even more reduce the cost and controls the emerging market Down structuring the company and operates more efficiently Cons: Smartphone market is rising rapidly Smartphone is replacing cell phone Nokia is still the leader in smartphone market by 2009 Alliance with OS provider Pros: Quick respond time Better compatibility, better performance Improved R&D Brand name Cons: Less control on the product Share revenue with alliance company Why Microsoft? 2007-2008 51%-40% for Nokia 68%-47% for Symbian Nokia's R&D team was not reliable anymore Nokia must return to the market with its new product ASAP to stop the decline Both sides need help to compete with Apple and RIM Complement each other (Hardware and Software) WP system has more experience than other reachable OS Problem statements What's Nokia's next move? Should they focus primarily on developed or on emerging markets? Or both? Threat of new entrants - high High technology requirement High start-up fund requirement Bargaining power of supplier - low Marketing leader Bargaining power of buyer - moderated sell to operator and retailer Threat of substitutes - no substitute no real substitute can replace mobile phone Rivalry among competing firms - high Core Competency Core-Competencies Valuable Rare Costly to Imitate Non-Substitutable Business Level Strategy: Unclear due...
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...HTC Corporation: A Smartphone Pioneer From Taiwan This report is consistent with our signed Academic Integrity Form on file with the instructor Trevor Burns, Nancy Kong, Amir Kalantar, Colin Brown, Nav Thandi, Adam Jackson Team #1 September 23rd Critical Issues HTC must address the following issues in order to build its global market share: * Branding Strategies * Research and Development Department * Second Mover Strategies * Balance of Microsoft and Android * Loss of support from Shareholders The issues stated above indicate how HTC has conducted inefficient marketing strategies. HTC’s marketing budgets grew by 78.75% in 2010 from 2009, this has helped their global market share grow by approximately 129%. In addition, the variation of operating systems HTC provides to must be addressed as precedent from competing companies have proven success in exclusivity of utilizing one OS. The various networks offered from the HTC devices has pushed them to also open multiple research and development centers which has substantially increased their selling and marketing costs by 139.43%. The research and development centers has pushed HTC to become an innovator, by releasing the newest technologies; their decision to reject the ‘me-too’ strategy has created huge opportunity costs for them. Each dollars of equity is supported by $2548 of assets, which generated a correlating $1440 in sales, which generated a net profit margin of 14.37% Analysis Branding Strategies ...
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...leader in consumer electronics, it needs to have a separate strategy for developing global markets. So as to say it can have a dual strategy, one for developed markets such as US and the other for developing markets such as India and China. Evidence The total worldwide mobile device volume is 1.2 billion [1] in 2009 out of which apple accounted for 20 million units. When comparing it to Nokia which has sold 432 million units [2], Apple still has a very great market potential with respect to volume. When compared to Nokia, Apple accounts for just 5% of its total volume; most of it comes from the domestic US market. Importance When Apple launched its iPhone in India in 2008, it was huge flop. With prices as high as $665 for 8 GB and $775 for 16GB and even Apple and Airtel had a price of $700 in India (vs. $199 with a two year AT&T contract in US). After India the iPhone flopped in china, where it had a price tag of $1000 without a contract. By the end of 2009, one million iPhones had been sold in the market place of 724 million mobile users [3]. In the long term, India and China are future markets of smartphones. Though Apple has a major market share of smart phones in US compared to Nokia which has a lesser one, the sales of Nokia globally is ten times higher than Apple. Implementation The only alternative is to have a dual strategic plan, develop a major strategic plan for emerging markets and to continue with the present strategic plan for developed markets. By this way...
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...you find is that Android and Apple are the big names in the game. You end up picking an Android phone, I will tell you why. Apple has been building computers since 1976, but they decided to try their hand at smartphones in 2007, releasing the iPhone. Microsoft, Palm, and Blackberry already had smartphones on the market by then, but the iPhone was the first to offer a touch screen. Apple focused on speed and consistency between apps. There was a lot lacking in the iPhone. It did not support 3G, you couldn’t copy and paste, it did not support third party apps, it had minimal buttons, and it didn’t have a customizable home screen. (IOS: A Visual History) However, no one seemed to care, Apple sold 3.7 million by 2008. Over 500 million iPhones have been sold worldwide, as of June 2014. (How Many IPhones Have Been Sold Worldwide) Everything Apple does is proprietary, so only Apple products will work with Apple products. Android started as a company in 2003 and was acquired by Google in 2005. Google released the first Android emulator in 2007. They kept working on the emulator, getting close and closer to releasing one that was phone ready, but when they did, Apple released the iPhone 3G. So they scraped their work and started over, because they were not even close to comparing to iOS. In 2008, the first Android powered phone was released by T-Mobile, the G1. It had a button for everything and a sliding QWERTY keyboard. (How Android Grew To Be More Popular Than the IPhone) Android 1...
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...In the past decade, the smartphone industry has become a huge market, accounting for 55.1% of the worldwide mobile phone market. (IDC) Companies dealing specifically with technological products are involved in an industry which is fast paced, ever changing, and must constantly be improved upon; this is especially true for the smart phone business. In order to be successful within this market, companies must be able to differentiate their products from those already available and I think one such company has been successful through both innovation and design. Samsung, through their unique marketing strategies, have been able to rise to the top of all current smart phone manufacturers. They have been able to design and produce products which fit their customer’s needs, at an affordable price and created a strong sense of brand loyalty. Most notably in 2008, when Samsung decided to change their marketing strategy to include more focus on consumers and their specific preferences as far as the production and design of their smartphone. This strategy enabled the company to become the leading manufacturer, as well as leading seller, of smartphones within the industry, beating out companies like Apple and LG. In fact, in 2012, Samsung surpassed Apple and Nokia to become the leader in the smartphone market. (EofMS) When looking at the smartphone customer base, a study conducted in 2012 showed that customers preferred more powerful devices and larger screens at a lower cost....
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