Free Essay

Comparison Study

In:

Submitted By ellesor
Words 913
Pages 4
This study is conducted to compare the customer service relation and customer satisfaction between two leading fast food chains; Jollibee and McDonald’s. Specifically, the study attempted to answer which of the customer service between McDonald’s and Jollibee is more effective, which of the two leading fast food chain does the customers want in terms of food service, which does the customers want in terms of facilities service, which of the two leading fast food chains have more problems that the respondents observed with regards to their service and which of the two leading fast food chain has a well trained staff.
The data gathered by the researches which will be presented is based on the answers of the respondents in the questionnaire distributed. All of the customers surveyed have tried eating both at McDonalds and Jollibee. Since everyone of the respondents had experience eating on the fast food chains located near University of the East, they can greatly compare the differences of the services shown by the crews and they can clearly see the problems of the two fast food store, Jollibee and McDonalds.
When it comes to the profile of the respondents according to age, results of the study showed that the respondents were mostly female, which was 22 or 73 % of the total respondents while there were 8 or 27% male respondents for both of the respondents in Jollibee and McDonald’s. All of the respondents are college students of the University of the East Manila. The survey also showed that all of the respondents

have tried eating against the competitor’s fast food chains giving an 100% of percentage.
The respondents wrote different times of their visits at the two food service establishment. About the comparison on how often the respondents eat at either of the two establishment, Jollibee had 3(20%) for once a week, 5(33%) for twice a week, 5(33%) for others which is occasional and once a month, 2(13%) thrice a week & 0(0%) for everyday while at McDonald’s 1(7%) for once a week and others which is specified by the respondent as whenever there are seats, 3(20%) for twice a week, 4(26%) for thrice a week & 6(40%) for everyday. This shows that Jollibee & McDonald’s are very popular dining place for UE college students because they patronized both of the fast food establishments.
When it comes to the level of satisfaction of Jollibee customers to its service, the survey showed that in Jollibee, the respondents are satisfied when it comes to waiting time and cashier’s or waiter’s smile or tone of voice with the same weighted mean of 2 while in McDonald’s, it was found that the respondents are also satisfied with the total weighted mean of 1.67 and 2.20 respectively. McDonald’s had 2.53 weighted mean which is Very Satisfactorily while Jollibee got the highest level of satisfaction as to quality of food with a weighted mean of 2.67. As to the proper setting of the food, the tabulation showed a weighted mean of 2.13 for Jollibee and 2.33 for McDonald’s. While the least ranked in terms of cleanliness and orderliness when it comes to facilities is Jollibee with a weighted mean of 1.80 and 2.07 for Jollibee while McDonald’s has a weighted mean of 2.07 and 2.00 respectively.
When it comes to the level of satisfaction of McDonald’s customers to its service, the survey showed that in Jollibee, the respondents are satisfied when it comes to waiting time and cashier’s or waiter’s smile or tone of voice with the a weighted mean of 1.67 and 2.20 while in McDonald’s, it was found that the respondents are also satisfied with the total weighted mean of 2.27 and 2.20 respectively. McDonald’s got the highest

level of satisfaction as to quality of food in terms of weighted mean of 2.47 while Jollibee had 2.20 weighted mean which is interpreted asboth satisfactorily. As to the proper setting of the food, the tabulation showed a weighted mean of 2.20 for Jollibee and 2.27 for McDonald’s. While the least ranked in terms of cleanliness when it comes to facilities is Jollibee with a weighted mean of 2.20 for Jollibee while McDonald’s has a weighted mean of 2.27. In terms of Orderliness, the McDonalds respondent’s tallied ranking showed an equal weighted mean of 2.13
The respondents were asked to choose between Jollibee and McDonald’s for their preferred fast food chain that gives them satisfactorily service. The tabulated data of Jollibee respondents showed that 9 or 60% choose McDonald’s while 6 or 40% choose Jollibee. The McDonald’s respondents greatly prefer McDonald’s with a percentage of 93% while Jollibee had only 7%.
The respondents had their suggestions for improvement that would ensure continuous patronage to the food establishment. Suggestion for Jollibee are more of the facial expressions of the crews, some said that they should look approachable wherein crews must maintain smiles on their faces, additional chairs are also asked by the customers, a conducive place for learning, cleanliness of the trash bins properly and a fast service whereas the suggestions for McDonalds are more chairs and tables, provision of greater space for the comfort of their customers, training of cashiers, control of number of overstaying of customers, cleanliness of the trash bins, more promos, gravy shouldn’t be watery and allowing customers to stay on the other side.

Similar Documents

Free Essay

Party

...Effects on the Self. The article written by Dirk Smeesters and Naomi Mandel is a summary of research towards images of models to woman and how it effects there self esteem. The research has shown that images of thin woman have been known to cause self enhancement and some negative self image. The first part of the research that was studied was how certain woman reacted to extreme body images as well as moderate body images. They would be shown an extremely thin/heavy model or an averagely thin/moderately heavy woman. The article uses the word assimilation to describe how some woman view the images to them. The article explains the natural tendency of people to evaluate themselves by comparing with others. There are two different types of comparisons they are upward and downward. Upward meaning that people perceive the image positively and...

Words: 753 - Pages: 4

Premium Essay

Sales Report

...their websites, the user friendliness, the graphics, and so on. But do also check the contents of these websites: do they offer products that are suitable for selling online anyway? Do also check famous e-commerce sites like amazon.com, bookings.com or expedia.com and others and check how they have found solutions for certain problems. Explain what you think is good and wrong and how it could be better and why, based on the theory in your reader and what has been discussed during the E-Marketing classes. In other words, come up with your personal opinion, which is, of course, a well founded opinion. In this personal opinion you also have to come up with directions for improvement. Part 2 The second part of this assignment is the comparison of the same two companies separately (so, for each one apart) between what these companies have promised in their vision / mission statement and business goals and what they are actually doing ‘in real life’ with their online presence. In other words, is everything what they do and offer online coherent with what they have stated in their official documents about vision, mission statement and goals/objectives. Use your reader as an information guide for setting up a strategy. If you don’t understand technical abbreviations or phrases, please check http://whatis.techtarget.com/. Or check...

Words: 392 - Pages: 2

Free Essay

Comparison Study

...Marketing Survey. Thank you for agreeing to fill out our questionnaire. Please fill this out as honestly as you can - your responses are extremely important and valuable. This survey should not take too much time. Age: Gender: Male Female Questions: 1. When do you drink sports drinks? (Check all that apply) During/after playing sports During/after exercising During the course of the day I do not drink sports drinks 2. Which sports drinks do you buy most often? Gatorade Powerade All sport drink I have no preference Another sport drink brand (Please specify below) Other: 3. Disregarding price and availability, which sports drink do you prefer? Gatorade Powerade All sport drink I have no preference Another sport drink brand (Please specify below) Other: 4. What is the most important factor for you when choosing a sports drink? Price Taste Ingredients Brand Name Availability I don’t drink sports beverages Other factors (Please specify below) Other: 5. How do you buy sports drink most often? By the bottle By the case I don’t buy sports beverages Another sport drink brand (Please specify below) Other: 6. Do you consider sports drinks a substitute for water? Yes No 7. On average, how many bottles of water do you drink per day? 1-2 3-4 5-6 7-8 8. How do you buy bottled water most often...

Words: 275 - Pages: 2

Free Essay

Compare and Contrast Essay

...Sister Flowers / Someone’s Mother In this essay we will discuss the comparison and contrast of two stories, Sister Flowers and Someone’s Mother. One of the easiest comparisons is that both of these stories were written in the first person by the authors. In Sister Flowers the author tells a tale of the struggle she had dealing with a traumatic event. In the same way, Someone’s Mother tells of the struggle the author had in leaving an elderly woman lost and alone. Also, both stories show a person’s genuine concern to help someone in need. Sister Flowers deals with a woman helping a child to find her voice in life. Likewise, Someone’s Mother shares the story of a woman who helps a hitchhiker who has seemed to have lost her way. Though both stories showed similarities they also were different in many ways. One of the ways in which the two stories contrast is that both took place in different parts of the country and in different eras. Sister Flowers is set in Arkansas in around the 30’s; however, Someone’s Mother was further north in New York and took place in 2007. Another difference between the stories was they both had different agendas. Someone’s Mother was more of a story dealing with the characters compassion. In Sister Flowers you felt the story leaning more towards the inner struggle of the character. In conclusion, you can see that there are many similarities as well as differences in these stories. Both were thoroughly enjoyable and should be recommended for all to...

Words: 268 - Pages: 2

Premium Essay

Comparing Online Shopping with Traditional Shopping

...the opportunity to search for the product they want through endless avenues. Online shopping has grown so large that many companies are not investing in buildings and mall space, rather in online websites and web advertising. Through this paper I will discuss the reasons why shopping online is a better alternative to traditional shopping. The first benefit of online shopping is the convenience. While others are out fighting traffic and waiting in lines, online shoppers are home relaxing. Online shoppers can go from store to store with a flick of a mouse, while traditional shoppers have to walk, drive or can’t get to the stores they want. Online shoppers also benefit when it comes to comparison shopping. Traditional shoppers have to put a lot of work into comparison shopping. They have to drive from place to place find items and price and go onto the next place. This can be exhausting and stressful. The online shopper can do this from his or her couch. Online shoppers can search the planet for the product they are looking for, while traditional shoppers are limited to a small area. When it comes to seeing, touching, and trying out a new product, there is no substitute for actually going to the mall and examining the item in person. You cannot always tell what the merchandise is really like by seeing a picture of it on the Web. The color may be somewhat different online than it appears in real life. The exact size and proper fit may be critical when...

Words: 606 - Pages: 3

Free Essay

Descriptive Writing

...Over a certain period of time I will be studying a child under the age of 5. I will be visiting the child every 2 weeks for a couple of weeks to see how they physically develop. I will be looking at their gross and fine motor skills of the child. Every visit I will be doing something new like painting, playing catch or going to the park etc. I will look at her normal routines of her everyday life. I will take pictures and collect information from every visit so I can use it as evidence. Every visit I will be looking at their height, weight and teeth to see how they develop over the period of time. After I have done all the visits I will go over what I have done and evaluate what I have found out and compare them to an average child the same age as them and see if they are developing quicker or slower to an average child. The method I will be using to collect my information will include the internet to look at the norms, books and during the visits while I will be observing the child. In the visits I will make it fun by putting fun activites for the child to so I can work on their fine and gross motor skills to see how they are improving every visit. With the information I collect I will be evaluating after all my visits and seeing how the child has improved over a couple of months. I will aslo be comparing the child to the norms that I have found from the internet and...

Words: 277 - Pages: 2

Free Essay

Fddfsdfsd Fsfsdffs

...things: two texts, two theories, two historical figures, two scientific processes, and so on. "Classic" compare-and-contrast papers, in which you weight A and B equally, may be about two similar things that have crucial differences (two pesticides with different effects on the environment) or two similar things that have crucial differences, yet turn out to have surprising commonalities (two politicians with vastly different world views who voice unexpectedly similar perspectives on sexual harassment). In the "lens" (or "keyhole") comparison, in which you weight A less heavily than B, you use A as a lens through which to view B. Just as looking through a pair of glasses changes the way you see an object, using A as a framework for understanding B changes the way you see B. Lens comparisons are useful for illuminating, critiquing, or challenging the stability of a thing that, before the analysis, seemed perfectly understood. Often, lens comparisons take time into account: earlier texts, events, or historical figures may illuminate later ones, and vice versa. Faced with a daunting list of seemingly unrelated similarities and differences, you may feel confused about how to construct a paper that isn't just a mechanical exercise in which you first state all the features that A and B have in common, and then state all the ways in which A and B are different. Predictably, the thesis of such a paper is usually an assertion that A and B are very similar yet not so similar after all...

Words: 1300 - Pages: 6

Premium Essay

Copy

...are affected most by comparison shopping on mobile platforms? Explain. 1. All stages can be considered affected less or more. In my opinion, most affected stages are: Internal information gathering – eBay application provides consumer with basic information like brand name, color, price, size, location, shipping cost, etc. After comparing this information consumer supposedly will make a rough choice to get more info or refine search by certain criteria. Evaluation of alternatives – is the most affected and difficult stage for consumer. At this point all options needs to be compared: one seller can be more competitive pricewise but shipping will take longer time due to location of the product, another has a better feedback and accepts every known method of payment but has lower amount of days after product will be accepted back or do not accept returns, etc. Purchase of product also can be considered as affected stage. Before actual payment, some sellers can only ask for desired quantity and get consumer directly to the payment page but some can ask for available coupons or gift cards. However, I think this stage has very limited possibilities compared to full site version. 2. Based on the goal expressed by Steve Yancovich, which stage of the consumer decision-making process is eBay trying to influence? How are they doing so? 2. I think eBay trying to influence need recognition stage. Company created a mobile application with a lot of comparison options allowing users...

Words: 300 - Pages: 2

Free Essay

Effects of Boy-Girl Relationship

... Service Date Section: BSAct2A Group Group Members: * Atendido, Andrea * Cruz, Shaneen * Deximo, Layrose * Senas, Rubi I. Evaluation for the topic a. Strength The topics were suitable for their age and level which makes it easier for them to understand and comprehend. You can see their interest and eagerness to learn and answer our questions and quizzes. b. Problems Encountered All I can see is when the students start comparing their answers while on activity, these cases are unavoidable but we find ways to stop them from doing that like asking them if they are sure on their answers. c. Recommendations Be strictly involved with the students especially while taking their activity because comparison can lead to copying the answer of each other. II. Evaluation for the LA Students a. Strength They prepared a topic that fits to their age and made very comprehendible visuals. They taught the students their topics with clarity and certainty. b. Problems Encountered The students comprehend well but due to doubt they always compare their answers with each other or ask us for it when they can do it on their own. They are afraid to make mistakes and have the lowest score. c. Recommendations They should still asses the students while taking up the quizzes to avoid them comparing their answers. They should make sure that they evaluate the results of the students. III. Evaluation for the School / Community a....

Words: 695 - Pages: 3

Free Essay

Ecet110 Lab 1

...Requirements ….……………………………………………….. 4 4. Theory ………………………………………………………………….. 5 5. Multisim Simulation Results …………………………..………………………. 5 6. Experimental Procedure ………………………………………………… 6 7. Analysis of Results ..……………..…………………………………….. 6 8. Troubleshooting ….……..…………………………………………….. 6 9. Conclusion ..……………………………..…………………………….. 6 List of Figures 1. Resistor Circuit Schematic .………………………………….. 5 2. Multisim Simulation Circuit ………………………………………….. 6 3. Simulation circuit ..…. ………………………………………….. 7 List of Tables 1. Theoretical Analysis Results ………………………………………….. 5 2. Simulation Results …………………………………………………….. 6 3. Experimental Results …….…………………………………………….. 7 4. Results Comparison …………………………………………………… 8 Project Objectives When putting resistors in series, we can use this experiment to prove Kirchoff’s Voltage Law and Ohm’s Law by comparing our theoretical values to the Experimental values. System Requirements Equipment and Material Equipment: Macbook Air with the Citrix receiver software DC Power Supply
 DMM (Digital Multimeter) Software: Multisim Version 13 Parts: 3 – 1.0 kΩ Resistor 1 – 2.2 kΩ Resistor 1 – 6.8 kΩ Resistor Breadboard and hookup wires Theory The circuit to be analyzed is shown in Figure 1. Figure 1 Resistor Inductor Circuit Schematic Table 1 Resistor Inductor Theoretical Analysis Multisimulation Results Simulate using MultiSim V8. ...

Words: 291 - Pages: 2

Premium Essay

Bonnie and Clyde vs Breathless

...scurry to catch up. As if to openly state it’s a relationship to Godard’s film, Bonnie and Clyde replicates the scene in Breathless where Michel and Patricia hide from the police in a movie theater, the onscreen dialogue offering ironic counterpoint to the characters’ situation. There’s even an odd reference near the film’s end, when the lens in Clyde’s sunglasses pops loose, just as Belmondo’s does in Breathless. But by comparing two lead characters from each movie you find major contrasts. On Characteristics alone you have some similarities: Both Clyde and Michel are trying to fulfill the dapper gangster look, by wearing suits and fedoras and fancy sunglasses. The comparisons go deeper than that as well, but more specifically the fact that they both rely on a strong female character for support is a major comparison. Although, with that, it brings to light one of the biggest contrasts: how different each of the lead male character’s relationship with the lead female character is. Michel is a more of a playboy and will lay with nearly anyone he can make a quick buck on. But with Patricia who he has slept with before, one starts to believe that he may actually felt a connection with her. Whereas when Clyde met Bonnie he immediately noticed her beauty and how she was a person who he must have around him. So, with both men finding a love interest, what could be so drastically different? Michel wants to be with patricia but above all he just really wants to sleep with her again...

Words: 404 - Pages: 2

Premium Essay

Compare Contrast

...Compare Contrast Paper How is it that things so different can be so similar at the same time. Its really quite an amazing thing if you look at it. One of these amazing comparisons is the one between night and day. Such simple things constantly flying by use but rarely admired for what they hold. They have many clear differences but they are more alike than you might think. Day is beautiful full of the light and warmth from the sun. The world is full of brilliant bright colors that draw you attention.The sky above is an amazing blue bright and inviting. The day is warm inviting bright and busy with everything going on. It's noisy everyone has a place to be something always has to be done. The world moves quickly through the day. Night on...

Words: 350 - Pages: 2

Premium Essay

Conference

...The Cost Variance tells us that how much we are over or under budget. The Cost Variance (CV) is a measure of the cost performance of the project.  If the Cost Variance (CV) is positive, this means we are under budget.  If the Cost Variance (CV) is negative, this means we over budget. In the earned value reporting system for projects, we are concerned with knowing how our project is doing with respect to the amount of money being spent and the accomplishments being achieved. The measure for this comparison is the cost variance. To compute the cost variance, we compare the work that was actually completed to the actual amount spent to accomplish it. This means that we will be comparing the budgeted cost of work performed, the BCWP, with the actual cost of work performed People always have trouble remembering these things. They get them mixed up and end up having a positive variance when they are really having a negative variance. It is good to remember that bad variances are always negative and good variances are always positive. If we consider that completed project tasks have an actual cost that is less than what was planned for, we could say that this is a good variance and it should have a positive value. If, on the other hand, we have spent more to accomplish our tasks than the plan allowed for, we could say that this is a bad condition and our variance will be a negative number. Of course "good" and "bad" must be qualified. Just because we have a positive cost...

Words: 314 - Pages: 2

Free Essay

Term

...thirties, as well as menopausal and post-menopausal women. Of course, American females take the information differently depending on age, life experiences, and where they are in their lives. Today we will examine the influence the media (TV, print, the Internet, and advertising) has on the American female's feelings toward her place in society, as well as her sexuality, self-esteem and body image, and physical health. The media is a pervasive and ever present entity in the lives of Americans. It has a strong influence on females and seems to bring meaning to their everyday lives. Social Comparison Theory posits that "people will (at some point in their lives) compare themselves and significant others to people and images whom they perceive to represent realistic goals to attain" (2005). We look to the media to help us explain the world around us. Without always knowing it, we make automatic comparisons of ourselves and situations in our lives after seeing images either on TV or in magazines. Then we are motivated to attain these goals and expectations the world has now put on...

Words: 304 - Pages: 2

Premium Essay

Finance Methods

...2. The purpose of the analysis was to evaluate and compare the financial statements of Magna Intl, and Linamar. The emphasis was to be able to identify between the both which is superior to the other. Comparing the gross and net margins between the two companies, Linamar has a slightly higher margin in year end which is a good indicator that the company was in good financial standing in comparison to Magna Intl. In terms of ratios comparing both companies together Linamar with a 1.13 year end quick ratio and their current ratio was 1.72 which was significantly higher than Magna Intl as they had a quick ratio ending with 0.4 and a current ratio to 1.31. The current ratio is purpose is generally to give an awareness of the company's ability to pay back its liabilities using its assets. The difference between the numbers make it clear that Linamar did significantly better in terms of paying back their investors short term and long term. As we compare the long term debt to equity Magna Intl. was doing better than Linamar has their long term debt was less, meaning they paid for most of their ventures and expenses using their company assets. In terms of working capital Linamar had a significantly higher working capital as well which helps measure it’s short-term financial standing and makes the company’s efficiency clear. The inventory turnover rate between both companies shows that Magna Intl at a 11.5x and Linamar at a 9.17x, which shows that Magna Intl had effective and strong sales...

Words: 704 - Pages: 3