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Comparison Study

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Marketing Survey. Thank you for agreeing to fill out our questionnaire. Please fill this out as honestly as you can - your responses are extremely important and valuable. This survey should not take too much time.

Age:
Gender: Male Female

Questions: 1. When do you drink sports drinks? (Check all that apply)
During/after playing sports
During/after exercising
During the course of the day
I do not drink sports drinks

2. Which sports drinks do you buy most often?
Gatorade
Powerade
All sport drink
I have no preference
Another sport drink brand (Please specify below) Other: 3. Disregarding price and availability, which sports drink do you prefer?
Gatorade
Powerade
All sport drink
I have no preference
Another sport drink brand (Please specify below) Other: 4. What is the most important factor for you when choosing a sports drink?
Price
Taste
Ingredients
Brand Name
Availability
I don’t drink sports beverages
Other factors (Please specify below) Other: 5. How do you buy sports drink most often?
By the bottle
By the case
I don’t buy sports beverages
Another sport drink brand (Please specify below) Other: 6. Do you consider sports drinks a substitute for water?
Yes
No

7. On average, how many bottles of water do you drink per day?
1-2
3-4
5-6
7-8

8. How do you buy bottled water most often?
By the bottle
By the case
I don’t buy sports beverages
Another sport drink brand (Please specify below) Other: 9. What is the most important factor for you when choosing bottled water?
Price
Taste
Ingredients
Brand Name
Availability
I don’t drink sports beverages
Other factors (Please specify below) Other:

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